- 4 ConAgra Brands Among New Amazon Dash Button Launches
Marketing Daily, Karlene Lukovitz - Thursday, March 31, 2016
They are among a new wave of brands being introduced in t ...
- Instagram Expands Stream Limits To 1 Minute
Social Media & Marketing Daily, Gavin O'Malley - Wednesday, March 30, 2016
Mirroring more traditional TV spots, Instagram recently began letting brands run a ...
- Manufacturers Lauded With MediaPost Auto Marketing Awards
Marketing Daily, Tanya Gazdik - Monday, March 28, 2016
MediaPost awarded its inaugural automotive marketing awards last week at the N ...
- Buick Gears Up For Multiple Launches
Marketing Daily, Tanya Gazdik - Monday, March 28, 2016
Overall, SUVs now account for approximately 60% of all Buick sales, ...
- Female Consumers Drive Trends, Innovations In Cars
MediaPost Live, Tanya Gazdik - Thursday, March 24, 2016
SheBuysCars.com’s Scotty Reiss led a panel discussion of how women a ...
- NBCU Starts Content Studio For Branded Advertisers' Content
MediaDailyNews, Wayne Friedman - Monday, March 21, 2016
Content is tailored for each individual platform, and marketers can also u ...
- How Facebook Marketed "Straight Outta Compton" By Race
The Social Graf, Erik Sass - Tuesday, March 22, 2016
"Straight Outta Compton" was one of last year's biggest surprise hits, a ...
- March Madness: Experts Say Playbook Has Changed
Marketing Daily, Tanya Gazdik - Friday, March 18, 2016
It's March, which means a plethora of marketing activations around the NC ...
- IDG Embarks On Debut Brand Campaign
Publishers Daily, Sara Guaglione - Monday, March 21, 2016
Technology media company IDG recently unveiled its first company-wide branding campaign, design ...
- Audi Equates Technology To Rock And Roll
Marketing Daily, Tanya Gazdik - Thursday, March 17, 2016
"We wanted a campaign that resonated with a wide audience in ...
- State Farm Creates Branded Integration For ABC's 'black-ish'
MediaDailyNews, Wayne Friedman - Wednesday, March 16, 2016
Moving to more obvious TV network marketing integrations, ABC's comedy "black-ish" wi ...
- NASCAR Drivers Choose Adventures In Promotion
Marketing Daily, Tanya Gazdik - Tuesday, March 15, 2016
NASCAR is in the midst of a three-week marketing campaign to promo ...
- Brands Embrace The Virtual In Reality
Marketing Daily, Laurie Sullivan - Saturday, March 12, 2016
AUSTIN, TEXAS: At least at South By Southwest Interactive (SXSWi), brands a ...
- Harley-Davidson Honors Military With Free Riding Program
Marketing Daily, Tanya Gazdik - Sunday, March 13, 2016
Current and former U.S. military, and first responders, including law enforcement officer ...
- Lincoln Touts #MoreHuman Without McConaughey
Marketing Daily, Tanya Gazdik - Monday, March 14, 2016
While the McConaughey ads have "drawn in unprecedented amounts of awareness f ...
- Pennzoil, Ferrari Go For 'Joyride'
Marketing Daily, Tanya Gazdik - Friday, March 11, 2016
Pennzoil's "Joyride" is the first chapter of a three-part mini-film series th ...
- Engender Loyalty By Speaking On A Human Level, Innocent Advises
Around the Net In MAD London, Sean Hargrave - Thursday, March 10, 2016
Having a clear, honest and simple strategy is vital to attract you ...
- Spark, Pearl Slime Kids For Nick
MAD, Larissa Faw - Wednesday, March 9, 2016
Spark and experiential agency Pearl Media are promoting Saturday's Nickelodeon Kid's Choi ...
- What Brand Advertisers Can Learn From Marketing Politics
Marketing: Politics, Taylor West - Thursday, March 10, 2016
The 2016 presidential election has garnered its fair share of publicity ov ...
- Trump Defends His Brand In Florida After Wins On Tuesday
Around the Net In Marketing Politics, Philip Rosenstein - Wednesday, March 9, 2016
Donald Trump’s antics are no longer surprising, but his defense of t ...
- Cat's Pride Enlists Katherine Heigl For Campaign
Marketing Daily, Tanya Gazdik - Wednesday, March 9, 2016
The campaign is "revolutionary for the cat litter category as it's t ...
- W+K Creates Brand Campaign For 'The Atlantic'
Publishers Daily, Sara Guaglione - Tuesday, March 8, 2016
The advertising campaign will be connected to the concept of The Atlantic ...
- Study: TV Package-Goods Brands Lose Sales With Less TV Ads
MediaDailyNews, Wayne Friedman - Monday, March 7, 2016
For every dollar saved on reduced TV spending, some advertisers could lo ...
- Brand Value Being Replaced By Customer Relations In Valuing Companies
Around the Net In MAD London, Sean Hargrave - Monday, March 7, 2016
An analysis of British brands bought between 2005 and 2014 by Markabl ...
- Honda CR-V Tops Kelley Blue Book Best SUV List
Marketing Daily, Tanya Gazdik - Friday, March 4, 2016
"I think one takeaway for marketers is the way challenger brands ...
- Ford, Fox Collaborate On 'Gotham'
Marketing Daily, Tanya Gazdik - Tuesday, March 1, 2016
"Explorer continues to be Ford's most popular SUV with Millennial buyers ...
- Harley-Davidson Taps Fans For Custom King Voting
Marketing Daily, Tanya Gazdik - Tuesday, March 1, 2016
Harley-Davidson invited dealers to showcase their individuality in the Custom Kings Customizati ...
- Marketo CMO Thinks Ad Blocking Could Be A Good Thing
Around the Net in Real-Time, Tobi Elkin - Tuesday, March 1, 2016
ExchangeWire speaks to Sanjay Dholakia, CMO of Marketo about how ad blocki ...