- HomeAway Offers Eiffel Tower Sleepover
Marketing Daily, Tanya Gazdik - Tuesday, May 31, 2016
HomeAway is offering consumers the chance to make history as the fir ...
- Five Questions With Atkins CMO
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, May 31, 2016
Atkins Nutritionals has been ahead of the “diet” game for decades. On ...
- Nationwide's Slogan Distinguishes The Brand
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, May 31, 2016
Today, few companies can boast that they have remained loyal to the ...
- NRA's Ad Campaign Takes Strong Stance
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, May 31, 2016
The National Rifle Association’s new ad campaign includes NRA CEO Wayne LaPier ...
- 'Washington Post' Taps Chan As Digital Director, Advances Brand Online
Publishers Daily, Sara Guaglione - Friday, May 27, 2016
Megan H. Chan will oversee The Washington Post's "digital progress" within t ...
- Brand Identity: Marketing Political Slogans That Rally Voters
Red, White & Blog, Philip Rosenstein - Wednesday, May 25, 2016
Political slogans are among the pillars of any campaign. Donald Trump's "Ma ...
- 500px Launches Photo Quests, Allows Brands To Crowdsource Original Content
Mobile Marketing Daily, Ben Frederick - Monday, May 23, 2016
500px, a photo portfolio-building platform, announced the official launch of a produ ...
- Brits Nearly Most Cynical Nation On Brand Trust
Around the Net In MAD London, Sean Hargrave - Friday, May 20, 2016
The inaugural UK Authentic 20, published by WPP agency Cohn & Wolf ...
- Big Data Could Impact the Trump-Clinton Election
Marketing Politics Daily, Tom Phillips - Friday, May 20, 2016
Campaign marketing dollars are precious, so harnessing data to better determine t ...
- Peroni Success Attributed To Strong Marketing By SABMiller
Around the Net In MAD London, Sean Hargrave - Thursday, May 19, 2016
SABMiller says the success of Peroni, which it claims is the numb ...
- What Does the Coming Chatbot Revolution Mean for Marketers?
MediaDailyNews, Ran Avrahamy - Wednesday, May 18, 2016
Bots have the potential to reshape the dynamic between brands and consumer ...
- Why Don't Most Large Advertisers Treat Marketing As A Core Competency?
Online Spin, Dave Morgan - Thursday, May 19, 2016
As Peter Drucker taught us, marketing is the distinguishing, unique function ...
- Time Inc. Launches Mobile-First, All Video Platform 'Instant'
Publishers Daily, Sara Guaglione - Tuesday, May 17, 2016
Time Inc. today announced the upcoming launch of Instant, a new mobile-firs ...
- Connected Home Objects Link Brands Directly To Consumers; A Handoff From Retailers
Connected Thinking, Chuck Martin - Sunday, May 15, 2016
The Internet of Things is going to provide brands with new a ...
- Sacramento Kings Rebrand Franchise
Marketing Daily, Tanya Gazdik - Thursday, May 12, 2016
"Throughout the development process of the new visual identity, we worked ...
- Turner's 'ELEAGUE' Gets 3 Major Sponsors
Television News Daily, Wayne Friedman - Wednesday, May 11, 2016
Turner's TBS has signed up three marketing partners for "ELEAGUE," its eSports/competiti ...
- Mars Shows Marketing And Sales Are Merging - Time For Marketing To Swap 'Likes' For ROI?
London Blog, Sean Hargrave - Tuesday, May 10, 2016
Marketing and sales are close to merging. It's an exciting time f ...
- Affiliate Marketers Can Do More Harm Than Good, Part 1
Search & Performance Marketing Daily, Brian Wensel - Tuesday, May 10, 2016
If affiliate marketing is part of your paid-search strategy, there is ...
- Chevy, Nissan, T-Mobile, Others Embrace Star Wars Day
Marketing Daily, Tanya Gazdik - Thursday, May 5, 2016
"May 4th is a day we knew would be celebrated online, a ...
- Adobe Acquires Livefrye, User-Generated Content Will Expand
Social Media & Marketing Daily, Gavin O'Malley - Tuesday, May 3, 2016
Adobe just agreed to buy social-media software provider Livefyre. Jordan Kretchmer, Livefy ...
- Pinterest Pushes Promoted Pin As Brand Marketing Assets
Social Media & Marketing Daily, Gavin O'Malley - Monday, May 2, 2016
Pinterest has enlisted Millward Brown Digital to help show marketers the re ...