- Non-Sponsors Dominate Olympics Marketing
Marketing Daily, Tanya Gazdik - Thursday, June 30, 2016
The lack of activity from sponsors thus far is not surprising, Origa ...
- Brands Take YouTube Talent To Television To Connect With Millennials
MediaDailyNews, Laurie Sullivan - Wednesday, June 29, 2016
An increasing amount of digital video content now ends up on televisio ...
- Facebook Revamps News Feed For Brands
Social Media & Marketing Daily, Gavin O'Malley - Wednesday, June 29, 2016
Threatened by lower engagement rates, Facebook is fiddling with its News Fe ...
- Starbucks, Nike Tops In Instagram Engagement
Marketing Daily, Tanya Gazdik - Wednesday, June 29, 2016
Starbucks effectively uses Instagram by tying its product to every aspect ...
- Retailers May Take Individual Targeting In-House
MediaDailyNews, Chris Cunningham - Wednesday, June 29, 2016
Why is it, when individual targeting is the goal, ad exchanges, DS ...
- IBM Releases Next Gen MobileFirst Foundation For The Cloud
Mobile Marketing Daily, Ben Frederick - Tuesday, June 28, 2016
The tech is designed to help accelerate enterprise mobile app development. T ...
- Facebook Demotes Publisher Content In Newsfeed
The Daily Blog, Erik Sass - Wednesday, June 29, 2016
After wooing publishers with promises of faster delivery times and huge audience ...
- Jeep, Disney, Levi Strauss, Ralph Lauren, Ford Named Most Patriotic Brands
Marketing Daily, Tanya Gazdik - Monday, June 27, 2016
Just wrapping your brand in the flag won't do it anymore, Robe ...
- Millennials' Relationship To Brands: Earn My Loyalty
MediaDailyNews, Wayne Friedman - Friday, June 24, 2016
Although there is much analysis to support Millennials' sense of brand skepticis ...
- Tesco Boss Happy, But Thinks The Supermarket's Marketing Mix Could Be Better
Around the Net In MAD London, Sean Hargrave - Friday, June 24, 2016
Having posted its second consecutive quarter of sales growth today yesterday, Tes ...
- Email Fraud Linked To A Drop In Engagement Rates
Email Marketing Daily, Jess Nelson - Friday, June 24, 2016
Consumers are less likely to trust a brand after a phishing attac ...
- Rachael Ray's Nutrish Partners With BuzzFeed
Marketing Daily, Tanya Gazdik - Thursday, June 23, 2016
Ainsworth Pet Nutrition, manufacturer of the Rachael Ray's Nutrish line of p ...
- Dizzying Rate Of Innovation Can Hurt Brand's Relationship With Customers
MediaDailyNews, Laurie Sullivan - Wednesday, June 22, 2016
Earning commitment from consumers requires honesty and trust from brands -- b ...
- xAd Launches Location Intelligence Platform
Mobile Marketing Daily, Ben Frederick - Wednesday, June 15, 2016
Location intel firm xAd announced the beta launch of a platform call ...
- Pennzoil Adds To Joyride Series
Marketing Daily, Tanya Gazdik - Monday, June 13, 2016
"Joyride Baja" features "real" driving from precision driver Rhys Millen, raising t ...
- Britvic Will Not Promote Itself Because Customers Buy Brands, Not Companies
Around the Net In MAD London, Sean Hargrave - Friday, June 10, 2016
Britvic's GB Marketing Director Kevin McNair says the company has no pla ...
- CNET's 'Roadshow' Lands Jaguar Land Rover As Sponsor
Publishers Daily, Sara Guaglione - Thursday, June 9, 2016
Earlier this year, CNET launched a new auto destination site called Roadsho ...
- Study: Increased TV Spending Yields Higher Sales For 12 Large Marketers
Television News Daily, Wayne Friedman - Thursday, June 9, 2016
Recent increased TV spending -- after a period of decline -- w ...
- Adding Value To Email With Music
Email Marketing Daily, Jess Nelson - Thursday, June 9, 2016
Emails that contain words evoking particular emotions have been shown to boo ...
- 'Billboard' Partners CPLG To Expand Brand Licensing In EMEA
Publishers Daily, Sara Guaglione - Wednesday, June 8, 2016
CPLG, an entertainment, sports and brand licensing agency, will "amplify" Billboard's internation ...
- Wyndham Transforms Image Across 16 Brands
MediaDailyNews, Laurie Sullivan - Wednesday, June 8, 2016
Wyndham Hotel Group partnered with global branding firm Siegel+Gale to undergo ...
- Google Supplants Apple As Most Valuable Global Brand
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 8, 2016
Google took Apple's title as the world's most valuable brand in Millwa ...
- Our Lives Are Perfect Fits For (Tasteful) Brand Integration
VidBlog, P.J. Bednarski - Wednesday, June 8, 2016
Product integration has been around for a long time but has gott ...
- 'Just-in-Time,' Vs. Mass Marketing, Delivers Higher Marketing ROI
Real-Time Daily, Tobi Elkin - Tuesday, June 7, 2016
Just-in-time" marketing can deliver a higher return on marketing investment, and compani ...
- Tribune Shareholders Vote For Board, Company Changes Name To Sheer Awfulness
The Daily Blog, Erik Sass - Friday, June 3, 2016
Shareholders voted to return all the proposed members of the board ...
- Victoria's Secret Angels Create Video For Pop Song
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, June 1, 2016
During a photo shoot in Miami earlier this month, the models decid ...