- Brands Find Value In NASCAR Sponsorship
Marketing Daily, Tanya Gazdik - Friday, July 29, 2016
Auto-Owners Insurance, Stanley DeWalt, Fastenal, O'Reilly Auto Parts and Axalta have a ...
- GumGum Launches AdBuilder, Enabling Agencies, Marketers To Create Customized Ads
Real-Time Daily, Tobi Elkin - Wednesday, July 27, 2016
Ad-tech firm GumGum on Wednesday announced the launch of AdBuilder, an onli ...
- Lincoln Opens 'Experience Center'
Marketing Daily, Tanya Gazdik - Tuesday, July 26, 2016
Ford Motor Company's Lincoln brand has made its "largest investment ever" ...
- Visa, Pepsi Discuss How To Attract Consumers
Marketing Daily, Tanya Gazdik - Tuesday, July 26, 2016
Marketing executives from companies including Visa, PepsiCo and Johnson & Johnson we ...
- Thrillist Creates Branded Content For Ad Partners Via Facebook Canvas
Publishers Daily, Sara Guaglione - Friday, July 22, 2016
Thrillist is using Facebook Canvas to create campaigns for their advertisers, usi ...
- Monotype Acquires Olapic, Furthers Brand Engagement
MediaDailyNews, Ben Frederick - Thursday, July 21, 2016
Monotype, a nearly 140-year-old font company, announced the intent to acquire Olapi ...
- Branded Content Scores Better Than Pre-Roll
Television News Daily, Wayne Friedman - Wednesday, July 20, 2016
Digital branded content has better recall than pre-roll advertising, in a stu ...
- USA Basketball Lines Up Partners, Including Nike, Jeep, Verizon
Marketing Daily, Tanya Gazdik - Tuesday, July 19, 2016
Brands partnering with the organization include: 2K, Anheuser-Busch, Aquafina, Baron, Cisco, FedE ...
- Brands Eager For Authentic Influencers
MediaDailyNews, Laurie Sullivan - Tuesday, July 19, 2016
Authenticity goes a long way. Just ask Joanna Franco, co-creator of "Sh ...
- Welcome To The Tin Age Of Marketing
MediaDailyNews, Mike Donahue - Wednesday, July 20, 2016
Technological innovation makes television look like tin can to tin communication ...
- 360-degree Video Offers Opportunity For Brands
Online Video Daily, Nils Forsblom - Wednesday, July 20, 2016
With 360 video, brands will need to learn how to create engagin ...
- Digital Merchandisers Want Access To Marketers' Real-Time Customer Data
Marketing Daily, Laurie Sullivan - Monday, July 18, 2016
Some 63% of online merchandisers participating in a study released Monday sa ...
- Mastercard Updates Logo, Brand Identity
Marketing Daily, Tanya Gazdik - Thursday, July 14, 2016
On Thursday, Mastercard unveiled an update to its red and yellow lo ...
- Turn Millennials Into Brand Loyalists With "Flavor"
Research Brief, Jack Loechner - Friday, July 15, 2016
Millennial consumers are rabid for new products, a brand experience to ca ...
- PMX Agency Rebrands, Aids Integration Efforts
SearchBlog, Laurie Sullivan - Friday, July 15, 2016
PMX Agency rebranded in June by combining the agencies PM Digital a ...
- CFS Debuts Campaign About Space Exploration
MAD, Larissa Faw - Wednesday, July 13, 2016
The Commercial Spaceflight Federation, the industry association for the private space industr ...
- Twitter Offers Audience API To All Brands
Mobile Marketing Daily, Gavin O'Malley - Wednesday, July 13, 2016
The Audience API helps brands retrieve demographic data across 10 user model ...
- Twitter To Stream Bloomberg TV Shows
Mobile Marketing Daily, Gavin O'Malley - Tuesday, July 12, 2016
The social giant just reached a deal to live-stream several Bloomberg ...
- Hearst Magazines Digital Media Taps Kleinman As VP, Brand Solution
Publishers Daily, Sara Guaglione - Tuesday, July 12, 2016
Hearst appears to be committed to building its branded-content offering. Kleinman wi ...
- Time Inc. Gets Major Reorg
The Daily Blog, Erik Sass - Wednesday, July 13, 2016
Time Inc. underwent another sweeping reorganization this week, as CEO Joe Ri ...
- Cuebiq Pens Strategic Partnerships With DSPs, Agencies
Mobile Marketing Daily, Ben Frederick - Friday, July 8, 2016
Cuebiq, a location intelligence company, announced the formation of strategic partnerships wi ...
- How Hasbro Finds Authenticity In Brand Advocates
Search & Performance Marketing Daily, Laurie Sullivan - Friday, July 8, 2016
Consumers are changing product design, perception and speed to market, not ju ...
- Mazda Connects Car Designs With Web Site
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 7, 2016
Mazda North American Operations has launched a new Web site, tying t ...
- Research Shows Young People Concerned About Brands And Security
Around the Net In MAD London, Sean Hargrave - Thursday, July 7, 2016
The research, which was conducted among 1,100 16- to-24-year-olds by Channel ...
- Lower Funnel Fallacies
MediaDailyNews, Sree Nagarajan - Wednesday, July 6, 2016
The luxury of measuring one-to-one conversions and transactions is a big reas ...