- College Choice Ranks Best Master's In Marketing Degrees
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 29, 2016
Emerging technologies such as augmented and virtual reality and voice-activated search, ...
- Affluent, Educated College Football TV Fans On The Rise
Television News Daily, Wayne Friedman - Thursday, December 29, 2016
The number of affluent college football TV viewers grew in 2016. Niels ...
- The Importance Of 'False Positive' Brand Advocates
Online Spin, Scott Gillum - Thursday, December 22, 2016
How to identify and target brand advocates -- who will spend hou ...
- The Strongest Brands Satisfy Two Primary Elements
Online Spin, Cory Treffiletti - Wednesday, December 21, 2016
Tesla, Apple, Microsoft: All of these brands have taken their lumps ...
- 'New York' Launches Premium Service For City Culture
Publishers Daily, Sara Guaglione - Monday, December 19, 2016
The program is a new way for New York to generate revenu ...
- How Google Sold Rover.com On Growth
SearchBlog, Laurie Sullivan - Tuesday, December 20, 2016
Google initially helped Rover.com by writing a few thousand versions of mobile-specif ...
- CNBC Debuts On Google Home
MediaDailyNews, Laurie Sullivan - Friday, December 16, 2016
CNBC announced Friday the launch of @CNBC. The feature, available through Actio ...
- Demo Targeting Still Dominant At Agencies, Behavioral Tops With Clients
MediaDailyNews, Joe Mandese - Thursday, December 15, 2016
Age- and gender-based demographics -- a staple for targeting consumers in med ...
- Adobe's TV Media Management Helps Audience Targeting, Forecasting
Television News Daily, Wayne Friedman - Wednesday, December 14, 2016
The platform claims to provide more accurate forecasting and planning through analyti ...
- Marketers Struggle With Digital Transformation
Marketing Daily, Tanya Gazdik - Monday, December 12, 2016
"By understanding the technology and processes that support technology innovation, CMOs c ...
- The Emergence of Always-On App Aids Suitable Value Exchange
Mobile Marketing Daily, Stephen Burke - Tuesday, December 13, 2016
Brands are now aligning permissions with valued behaviors and opportunities; they a ...
- LTV Is There For The Taking -- Why Don't We Use It?
Marketing Daily, Sean Baker - Tuesday, December 13, 2016
It can be surprising by how many brands have no idea abo ...
- Word-Of-Mouth Marketing Doesn't Always Match Social Media, Online Results
Social Media & Marketing Daily, Wayne Friedman - Thursday, December 8, 2016
Brands such as Palmolive, Corona and Aveeno, tallied the greatest disparity, wi ...
- MetLife Launches First Post-Snoopy Campaign
Marketing Daily, Tanya Gazdik - Monday, December 5, 2016
The goal of the campaign is to demonstrate how MetLife helps business ...
- Programmatic Technology Leads To Programmable Brands, According To Whitepaper
Real-Time Daily, Tobi Elkin - Friday, December 2, 2016
A new whitepaper sponsored by Xaxis in conjunction with IDC advances t ...
- Consumers Demand More From Brands
Marketing Daily, Tanya Gazdik - Thursday, December 1, 2016
"While all of the trends Landor identified will shape brands in 201 ...