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Results for brand marketing
Clear Channel, BlueFocus Promote Chinese Brands In Times Square, SF Airport
MediaDailyNews, Erik Sass - Wednesday, July 2, 2014
BlueFocus Communications Group, a leading Chinese advertising, media, and PR firm, is ...
Jeep, Levi's, Coke Top Patriotic Brands
Marketing Daily, Tanya Gazdik Irwin - Monday, June 30, 2014
With Independence Day around the corner, Jeep, Levi Strauss and Coca-Cola are ...
YouTube Rocks VidCon With Brands, Strengthens Content Video Tools For Creators
Online Media Daily, Laurie Sullivan - Friday, June 27, 2014
In what seemed equivalent to the entrance of a rock star taking ...
Instagram Influencer theAmplify Drives 'Fault In Our Stars' Buzz
MAD, Larissa Faw - Thursday, June 26, 2014
This influencer campaign utilized Instagram marketing firm theAmplify's proprietary technology called SharedRank ...
Tea Marketers Should Focus On Kids, Parents
Marketing Daily, Tanya Gazdik Irwin - Thursday, June 26, 2014
"We don't see tea companies targeting Millennial moms enough, and they should," ...
3 Ways To Improve Your Next Cross-Device Campaign
Mobile Insider, Kurt Hawks - Friday, June 27, 2014
The reasons for committing to cross-device are self-evident to most marketers. Although ...
How Telecom Companies Advertise In Their Own Medium
MoBlog, Mark Walsh - Friday, June 27, 2014
New research released today by mobile ad network Millennial Media shows that ...
Study: Brand Likes Up 30% On Facebook
Social Media & Marketing Daily, Gavin O'Malley - Thursday, June 26, 2014
Since January, brand interactions among Facebook users -- including "likes," shares, and ...
Heluva Good! Finds Its 'High-Value' Target: 'Snacking Socialites'
MAD, Larissa Faw - Wednesday, June 25, 2014
The cheese and dips company will reach them, and others, with its ...
Social Proof Claims To Carve Out New Niche: Customer Success Marketing
Social Media & Marketing Daily, Gavin O'Malley - Wednesday, June 25, 2014
The co-founders of Detroit-based start-up Stik think they've found a unique way ...
MasterCard Finds World Cup Sponsorship Isn't So Priceless: It And Other Brands Misidentified As Official Sponsors
MediaDailyNews, Joe Mandese - Tuesday, June 24, 2014
The World Cup is one of the best real-time and global brand ...
BrightTag Rebrands To Signal, Addressing How Brands Connect
MediaDailyNews, Laurie Sullivan - Friday, June 20, 2014
BrightTag has rebranded to Signal after acquiring the Chicago rival last month, ...
Factor & Gamble: 'Why Would Consumers Give A Crap,' Pritchard Asks
MediaDailyNews, Joe Mandese - Monday, June 23, 2014
CANNES, FRANCE -- The world's most powerful marketer summed up the underlying ...
With Help From Google & Conde Nast, Publicis WW Develops New Luxury Marketing Platform
MAD, Larissa Faw - Thursday, June 19, 2014
The new platform, La Maison, is designed to help Publicis agencies and ...
Must We All Be 'Always On'?
MAD, Michael Grimes - Wednesday, June 18, 2014
Always On. Think about these two words divorced from the context of ...
Unilever's Weed To Agencies, Suppliers: Work 110% For Our Brands, Not Your Specialty
MediaDailyNews, Joe Mandese - Thursday, June 19, 2014
CANNES, FRANCE -- Global packaged goods marketer Unilever is midway through a ...
Millward Brown Acquires Strategy Shop EffectiveBrands
MAD, Larissa Faw - Tuesday, June 17, 2014
WPP ad-marketing research unit Millward Brown has acquired marketing strategy consulting firm ...
Big Brands Losing 'Responsible Consumption' Sales
Marketing Daily, Sarah Mahoney - Tuesday, June 17, 2014
While most major marketers court the "responsible consumption" market at least halfheartedly, ...
Esurance Sponsors 49ers Fan Program
Marketing Daily, Tanya Gazdik Irwin - Tuesday, June 17, 2014
Esurance is partnering with the San Francisco 49ers in a multi-year deal ...
Brand Strategy Focus For Startups
Around the Net in Search Marketing, Laurie Sullivan - Monday, June 16, 2014
Denise Lee Yohn explains why having a brand strategy ensures that a ...
Social Chatter About World Cup Expected To Impact Digital Marketing
Social Media & Marketing Daily, Gavin O'Malley - Thursday, June 12, 2014
With the World Cup officially underway, marketers are looking for ways to ...
Socialbakers Acquires EdgeRank Checker, Ups Analytics, Brand Marketing
Social Media & Marketing Daily, Gavin O'Malley - Tuesday, June 10, 2014
Socialbakers has acquired EdgeRank Checker, a provider of social analytics for Facebook's ...
Fashion Behind Beats' Headphones And Other Wearable Devices
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, June 10, 2014
Robert Brunner, founder of industrial design company Ammunition Group, designed the Beats headphones, ...
Just In Time For Father's Day, A Weepy Tale Of Two Moms
MAD, Steve McClellan - Monday, June 9, 2014
The film, from Ogilvy & Mather Singapore, for client Unilever, features real ...
The Other Google, Bing, Yahoo Search Engine Marketplaces
SearchBlog, Laurie Sullivan - Tuesday, June 10, 2014
Apps not only change the game for mobile devices -- they have ...
Omnicom's Rapp Acquires UK's Haygarth
MAD, Larissa Faw - Friday, June 6, 2014
The deal combines Haygarth's expertise in digital retail shopper and fast-moving consumer ...
Klick Push Rolls Targeted Music In Digital Ads, Loyalty Programs For Publishers, Brands
Search Marketing Daily, Laurie Sullivan - Friday, June 6, 2014
Klick Push is launching a platform that lets brands integrate music into ...
Mystic Tan Rebrand Aims To Be Like Starbucks
MAD, Larissa Faw - Wednesday, June 4, 2014
Have it your way, is essentially what the brand is telling its ...
Boomers Will Be Fine...Until They're Not
MAD, Peter Hubbell - Tuesday, April 29, 2014
Rational Boomers act irrationally when confronting aging. The challenge for brands in ...
VW Goes GoPro For Golf
Marketing Daily, Karl Greenberg - Monday, June 2, 2014
Volkswagen of America, Inc. is touting the 2015 Golf GTI performance variant ...
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