- Sponsored Content Has a Trust Problem
Research Brief, Jack Loechner - Tuesday, July 29, 2014
According to a new study by Contently, when the CEO of Chartbe ...
- Facebook To Go After App Brand Dollars; Deep Linking Will Take It There
SearchBlog, Laurie Sullivan - Friday, July 25, 2014
Brand dollars are the biggest opportunity in mobile app advertising that ...
- The Wonderful Rise Of Meaningless Content
MoBlog, Steve Smith - Thursday, July 24, 2014
One of the most interesting contributions that mobile phones have made ...
- LinkedIn's Direct Sponsored Content Allows Brands To Personalize Messages
Social Media & Marketing Daily, Gavin O'Malley - Thursday, July 24, 2014
Expanding its native ad strategy, LinkedIn is now giving brands the abili ...
- Adidas First World Cup Content Campaign Demonstrates Key Lessons
Around the Net In MAD London, Sean Hargrave - Tuesday, July 22, 2014
The Adidas "all in or nothing" content-driven campaign was a landmark ...
- Aiming For The Augmented Me
Mobile Insider, Steve Smith - Tuesday, July 22, 2014
As facial mapping technologies become more sophisticated and accurate, they underscore ju ...
- Honda Exec: Ad Quality Needs To Rival Content
Show Daily, Gavin O'Malley - Tuesday, July 22, 2014
Online or on TV, Tom Peyton, AVP of Advertising at American Hon ...
- Craig Ferguson Shows His Love For S'More Blizzards
MAD, Larissa Faw - Wednesday, July 16, 2014
The CBS late night star and Dairy Queen have teamed on ...
- Earth To Media: Consumers Really Are Onto This Whole 'Sponsored Content' Dodge
MoBlog, Steve Smith - Monday, July 14, 2014
In one survey of users, most said they preferred the transparency ...
- Search, Beacon, And When To Click On The Light
SearchBlog, Laurie Sullivan - Friday, July 11, 2014
Timing is everything. Build a loyalty program now, and by the ti ...
- Screenvision Launches Creative Services Group
MediaDailyNews, Erik Sass - Wednesday, July 9, 2014
Cinema advertising network Screenvision is expanding its offerings for clients to inclu ...
- Pet Pics Help Brands Win Facebook
Social Media & Marketing Daily, Gavin O'Malley - Wednesday, July 9, 2014
Brands hoping to connect with consumers on social media might consider mixi ...
- Why Content Should Be Driving Your Media
Content Marketing Insider, Kristin Hersant - Thursday, July 3, 2014
The media mix has never been noisier. The growing number of bran ...
- Ford Driving Home Its Real-Time Strategy
Around the Net In MAD London, Sean Hargrave - Wednesday, July 2, 2014
Teams across Ford are being called upon to speed up the delive ...