- How To Be Successful At Content Marketing
Around The Net In EU Email Marketing, Sean Hargrave - Friday, September 30, 2016
Some 88% of B2B companies and 76% of B2C companies are doi ...
- Unilever Launches Content Divisions
Around the Net In MAD London, Sean Hargrave - Friday, September 30, 2016
The FMCG giant has partnered with agency group Oliver to create U-Studi ...
- Dear Brands: Sorry We Haven't Mentioned It, But Half Of Us Are Ignoring You
London Blog, Sean Hargrave - Thursday, September 29, 2016
Nearly half of Brits are zoning out brands that pursue them ...
- Time Inc., Jash Partner To Create Comedy Content For Advertisers
Publishers Daily, Sara Guaglione - Wednesday, September 28, 2016
Time Inc. is investing in a new comedy content vertical for advertiser ...
- Nearly Half Of Brits Ignore Branded Social
Around the Net In MAD London, Sean Hargrave - Wednesday, September 28, 2016
Almost half of Brits (40%) "actively ignore" social posts or ads fr ...
- Knotch Launches Integrated Intelligence Suite For Brand Marketers
Real-Time Daily, Tobi Elkin - Wednesday, September 28, 2016
Knotch, a provider of real-time intelligence on digital marketing, announced a redesi ...
- Branded Content Is King
MAD, Larissa Faw - Monday, September 26, 2016
Goldman Sachs has set up its own in-house studio that serves ...
- Study: Branded Content Doubles Recall Compared to Display Ads
Mediapsssst, Richard Whitman - Sunday, September 25, 2016
According to this new study conducted by IPG Media Lab, Forbes a ...
- Branded Content Is Key To Growth
Supply-Side Insider, Gretchen Tibbits - Friday, September 16, 2016
Reactions to the phrase "branded content" today span a spectrum from "t ...
- Honda Motor Europe Appoints DigitasLBi As European Content Agency
Around the Net In MAD London, Sean Hargrave - Thursday, September 15, 2016
Honda Motor Europe has appointed DigitasLBi as its pan-European content agency ...
- 'Guardian' Advises Brands To Push A Sales Message In Branded Content
Around the Net In MAD London, Sean Hargrave - Tuesday, September 13, 2016
The Guardian's commercial strategy director Adam Foley believes too many brands th ...
- Can Brand And Tactical Native Advertising Coexist?
London Blog, Sean Hargrave - Tuesday, September 13, 2016
Native advertising that aggressively pushes sales? Yes, to a point -- b ...
- HIRO Media Launches Programmatic Video Content Marketing Engine
Real-Time Daily, Tobi Elkin - Monday, September 12, 2016
Programmatic video provider HIRO Media announced a new programmatic video content marketi ...
- Advertisers Look To Emotional 'Moments' To Drive Engagement, Content Experiences
MediaDailyNews, Laurie Sullivan - Thursday, September 8, 2016
Advertisers are increasingly moving toward a focus on consumer behavior that creat ...
- Sponsored Content And Editorial Integrity
Publishing Insider, Paolo Gaudiano - Thursday, September 1, 2016
Worrying that sponsored content will erode reader trust is as if Capta ...
- Marriott Targets Millennials With Content Series
Marketing Daily, Tanya Gazdik - Thursday, September 1, 2016
Marriott is developing a six-part content series targeting Millennial career women. T ...