- Ritz Lightens Up With New Cracker Campaign
Around the Net In Brand Marketing, Thom Forbes - Wednesday, December 26, 2007
Come New Year's Eve, Kraft Foods is mounting an all-out blitz ...
- Former Visa Exec Heads Festival Network
MediaDailyNews, - Monday, December 24, 2007
Former Visa executive Thomas B. Shepard, who specializes in partnership marketing, h ...
- Product Placements Of The Week
MediaDailyNews, Kenny , Karin Searle - Thursday, December 20, 2007
1 - Jaguar 2 - Sprint 3 - Ziploc 4 - Je ...
- TBS Unveils Latino Version of VeryFunnyAds.com
Online Media Daily, Mark Walsh - Wednesday, December 19, 2007
The new microsite, featuring hosts from "CNN en Espanol" and TV spo ...
- Disney Characters March To Rayovac Beat
Around the Net In Brand Marketing, Thom Forbes - Tuesday, December 18, 2007
Mickey Mouse and other Disney animated characters like "Cars" star Lightning McQue ...
- Most Implicated Baseball Players Not Active Endorsers
Around the Net In Brand Marketing, Thom Forbes - Monday, December 17, 2007
Although a large number of baseball players were implicated last week ...
- College Chemistry: Alloy, Blowtorch Forge Alliance
MediaDailyNews, Erik Sass - Monday, December 17, 2007
Alloy Media + Marketing is partnering with Blowtorch Entertainment, a recently launch ...
- Product Placements Of The Week
MediaDailyNews, Kenny , Karin Searle - Thursday, December 13, 2007
1 - Jaguar 2 - Sprint 3 - Ziploc 4 - Je ...
- Marketers Should Consider Emotional Quality Of TV Shows
MediaDailyNews, Aaron Baar - Wednesday, December 12, 2007
Marketers looking to place their products in television shows would be we ...
- Product Placement Works For 'Emotionally Engaging' Programs
MediaDailyNews, Wayne Friedman - Tuesday, December 11, 2007
Branded entertainment for television is almost a 50% business. New research fr ...
- Coke Extends, Deepens Nascar Sponsorship
Around the Net In Media, William Spain - Monday, December 10, 2007
Coca-Cola is cranking up its relationship with Nascar with a 10-year sponsorsh ...
- IMAX, AMC Sign Projection-Screen Deal
Around the Net In Brand Marketing, Thom Forbes - Friday, December 7, 2007
...
- Brandtique: "The Biggest Loser," "Project Runway," Extreme Makeover: Home Edition
MediaDailyNews, David Goetzl - Thursday, December 6, 2007
There was a time when it looked like one of the princip ...
- Product Placements Of he Week
MediaDailyNews, Kenny , Karin Searle - Thursday, December 6, 2007
1 - Hershey's 2 - VO5 3 - Guitar Hero 4 ...