- Plugging Away: The Mothers of Invention
Media Magazine, Richard Linnett - Monday, June 23, 2008
Is WPP channeling Frank Zappa? Probably not, but they are exorcising t ...
- 'Shear' Ads: Nexxus Gets All Spots
MediaDailyNews, David Goetzl - Tuesday, June 24, 2008
Bravo, which has integrated multiple sponsors in recent seasons in its bat ...
- MTV, Sears Team For 'Mall,' Leverage Franchise To Hilt
MediaDailyNews, David Goetzl - Friday, June 20, 2008
Sears is linking with MTV on a multitiered brand integration with ...
- Brandtique: 'American Gladiators,' Universal's 'Incredible Hulk'
MediaDailyNews, David Goetzl - Thursday, June 19, 2008
As the recent upfront has shown, marketers still love traditional spots. ...
- Fleishman-Hillard Launches Global Entertainment Group
MediaDailyNews, - Tuesday, June 17, 2008
Fleishman-Hillard has formed a global entertainment practice group based in Los Angele ...
- Dos Equis Beer Sponsors Reality Show
Around the Net In Media, Joan Voight - Friday, June 13, 2008
Beer is joining the parade of marketers willing to develop TV progra ...
- Brandtique: Unilever's Wish-Bone, 'Entertainment Tonight'
MediaDailyNews, David Goetzl - Friday, June 13, 2008
Marketers and product placement agencies are finding ways to slide their messag ...
- Exxon Returns As PBS Sponsor
MediaDailyNews, - Wednesday, June 4, 2008
Exxon Mobil Corp. is back as a PBS sponsor starting Jun ...
- Bloomie's, 'Mad Men" Go Window Shopping
MediaDailyNews, - Tuesday, June 3, 2008
The polished 1960 look that shines in AMC's "Mad Men" is n ...
- iTVX Goes Online With 'In Web,' Will Measure Product Placement
Online Media Daily, Joe Mandese - Tuesday, June 3, 2008
iTVX, a key player in evaluation of branded entertainment on television a ...
- Advertisers Deem Juventud A Dud, Telemundo Shelves Ad-Free, Branded Soap
MediaDailyNews, David Goetzl - Monday, June 2, 2008
Telemundo has shelved one of the most innovative gambits offered in la ...