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October 10 - 13, 2016, Austin
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October 16 - 19, 2016, Mohonk
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December 4 - 7, 2016, UT
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Results for branded entertainment
Branded Adventure: Bolthouse Show Live Streams A Borscht Cocktail
MoBlog, Steve Smith - Tuesday, June 9, 2015
An early example of branded live streaming from Bolthouse Farms tells us ...
Branded Entertainment In 2015: Where Does It Go From Here?
TV Watch, Wayne Friedman - Tuesday, June 2, 2015
Branded entertainment deals will still be a part of the process for ...
Custom Print's Not Dead -- It Lives Alongside Everything Else
Content Marketing Insider, Thom Forbes - Friday, May 29, 2015
In 2007, I wrote the cover story for the premiere edition of ...
Mobile, Native And Social Will Help Brands Avoid Google vs. EU Telco Battle
London Blog, Sean Hargrave - Monday, May 18, 2015
If one or more European mobile network operators is serious about "bombing" ...
Yahoo Teams With Simon Cowell On New Content
Around the Net In MAD London, Sean Hargrave - Tuesday, April 28, 2015
Yahoo has announced 18 new series in an effort to bolster its ...
Portals Step Up With Broadcasters To Meet Growing Online Video Ad Demand
London Blog, Sean Hargrave - Tuesday, April 28, 2015
The surprising news of the day is not that Yahoo is working ...
Staples Dives Into The 'Shark Tank'
MAD, Larissa Faw - Tuesday, April 14, 2015
The initiative aligns ABC's Shark Tank series with an offline and in-show ...
Rook, Raggy....Rizza!: Warner Bros. Builds The Mobile Scooby Snack
MoBlog, Steve Smith - Thursday, April 9, 2015
With "My Friend Scooby-Doo," Warner Bros. Entertainment Group is using apps for ...
Digimedia, Telenovelas, AD-Skip And Post Boomers Drive Product Placement Growth
Research Brief, Jack Loechner - Monday, March 23, 2015
Global branded entertainment revenues posted faster year-on-year growth in 2014, as paid ...
Show Daily, Steve Smith - Saturday, March 14, 2015
They may be young, amateur and eager, but YouTube celebs can be ...
Global Branded Entertainment On Rise, Scores $73B In Revs
MediaDailyNews, Wayne Friedman - Thursday, March 12, 2015
Global branded entertainment -- which includes all consumer event sponsorship and TV/media/digital ...
Anyone Got a Clue What Adidas' Latest Campaign Is About?
London Blog, Sean Hargrave - Monday, January 12, 2015
Adidas' latest campaign for its Superstar shoes sums up Friday's "MAD London" ...
Ace Hardware, Spark Craft Integration With Spike's New 'Framework'
MAD, Larissa Faw - Friday, January 9, 2015
Ace Hardware is prominently featured in every episode of the reality show ...
Allstate's New Year's Multi-Screen Campaign Plays With Convergence Culture
Marketing Insider: Cross-Channel, Steve Smith - Friday, January 2, 2015
Multiple platforms are more than a media buying challenge; they are a ...
Disney World Accepts Mobile Payments
MoBlog, Erik Sass - Tuesday, December 23, 2014
Beginning Dec. 24, Disney World will start accepting mobile contactless payments throughout ...
Channel 4 Amputee Singer Video To Take Over 'X Factor' Break
Around the Net In MAD London, Sean Hargrave - Friday, December 12, 2014
Channel 4 is planning to hijack the final of ITV's "The X ...
Marketers Try To Get Closer To Content
TV Watch, Wayne Friedman - Monday, December 8, 2014
Here's a key marketing question: Are you creating content for your advertisers ...
Did 'Sons Of Anarchy' Deal Save Harley-Davidson?
Content Marketing Insider, J. Max Robins - Friday, December 5, 2014
Seen through one prism, the deliciously over-the-top FX hit "Sons of Anarchy" ...
How AT&T Is Using Mobile To Re-Engineer The Dallas Cowboys
Marketing Daily, Sarah Mahoney - Friday, November 14, 2014
"We had trucked in the letters, which are 60 feet high, for ...
Land Rover Redefines Branded Entertainment With 'The Vanishing Game'
Marketing Daily, Karl Greenberg - Wednesday, November 12, 2014
Said the author, in a statement, "A Land Rover is part of ...
Air New Zealand Safety Video Stars 'Hobbit' Characters
Marketing Daily, Tanya Gazdik - Thursday, November 6, 2014
"Air New Zealand's inflight safety videos have become a powerful way to ...
Edelman And UTA Form New Experiential And Content Marketing Agency
MAD, Steve McClellan - Tuesday, October 7, 2014
The venture will combine the assets of Edelman content and experiential subsidiary ...
UK Start-Up Used By Universal Music Group For Native Product Placements
Around the Net In MAD London, Sean Hargrave - Tuesday, September 30, 2014
Universal Music Group will allow brands such as Coca-Cola and LG to ...
ITV Most Tweeted Show -- TV Accounts For 40% Of Peak-Time Tweets
Around the Net In MAD London, Sean Hargrave - Thursday, September 25, 2014
Simon Cowell's 'The X Factor" is the most tweeted-about series on UK ...
Brands Must Be The Second Screen, Twitter The Third
London Blog, Sean Hargrave - Thursday, September 25, 2014
Yesterday we found out that the worth of Facebook 'likes' is highly ...
CNN Calls Content Deal With Genworth The Future Of Advertising
MAD, Larissa Faw - Wednesday, September 24, 2014
Spark and its sibling branded content and entertainment division LiquidThread and Genworth ...
Rethinking Viral Video
Video Insider, Mallory Russell - Thursday, September 25, 2014
For many years, brands have gone to great lengths to ensure that ...
Video Ads Come To Rewards Network Kiip
MoBlog, Mark Walsh - Wednesday, September 24, 2014
Mobile video advertising is expected to rise sharply this year from a ...
Domino's Predicts Up To 2m X Factor App Downloads
Around the Net In MAD London, Sean Hargrave - Wednesday, August 13, 2014
Domino's has renewed its sponsorship of The X Factor app because the ...
Under Armour Series Details Newton's Struggles, Victories
Marketing Daily, Karl Greenberg - Sunday, August 10, 2014
Under Armour and GreenLight Media and Marketing have launched a documentary content ...
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