- See It, Touch It, Engage It
Research Brief, Jack Loechner - Thursday, December 15, 2011
New Benchmark research by MediaMind reveals that users are 2.5 times mo ...
- WPP Panel Examines Brand Equity
Around the Net In Media, Phyllis Fine - Thursday, December 1, 2011
How much does it matter if consumers like your brand? That's t ...
- YouTube, Video Sites Become Branding Platform For Hearst, Mountain Dew
Online Media Daily, Laurie Sullivan - Monday, October 31, 2011
YouTube continues to push the site as a branding tool for compani ...
- Digital Experiences Are Redefining Brands
Online Spin, Jason Heller - Tuesday, October 4, 2011
Has your company augmented its brand strategy or brand positioning within t ...
- How The 'Disney Way' Should Guide Your Landing Pages
Performance Marketing Insider, Janet Driscoll Miller - Tuesday, October 4, 2011
On Saturday, Disney World and I both turned 40. So for t ...
- Brands Go Long With Ad Creative
Around the Net In Brand Marketing, Karl Greenberg - Friday, September 23, 2011
Brands marketing in the UK are increasingly turning to long-copy ads ...
- Cellular South To Become C Spire
Marketing Daily, - Friday, September 23, 2011
Regional cellular company Cellular South is rebranding itself as C Spire, touti ...
- How To Fix Ad Tech's Branding Problem
Online Spin, Matt Straz - Monday, September 19, 2011
With the sheer number of ad tech startups fighting for dollars, it ...
- Apple Must Protect Brand Post-Jobs
Marketing Daily, Tanya Gazdik - Friday, August 26, 2011
Jobs' resignation will be a loss to the worldwide business community, sa ...
- LEGOs, LEGOs, And More Damned LEGOs: Toy Brand Builds Deep Integration with Cartoon Network
VidBlog, Steve Smith - Monday, August 22, 2011
Any parent of small children knows the sinking feeling that comes wh ...
- Petco Revamps Logo, Tagline
Marketing Daily, Tanya Gazdik - Wednesday, August 17, 2011
Installation of exterior signs featuring the new branding will begin on n ...
- Charter Refreshes Brand, Targets Lower-Income Customers
MediaDailyNews, David Goetzl - Tuesday, August 2, 2011
As cable operators Comcast and Cablevision dramatically re-branded their services, the he ...
- The Silo-Ification Of Attribution
Online Spin, Kaila Colbin - Friday, July 29, 2011
What is the value of a brand? Why is easier for ...
- Study: Re/Max Ranks Highest In Customer Satisfaction
Marketing Daily, Tanya Gazdik - Wednesday, July 27, 2011
Re/Max's high ranking is based primarily on strong performance in the "agen ...
- Internet Yellow Pages Thrives on Reputation
Research Brief, Jack Loechner - Tuesday, July 26, 2011
According to The State of Local Search study by comScore, new da ...
- Shopper Decision Priorities Vary By Product Category and Gender
Research Brief, Jack Loechner - Thursday, July 21, 2011
According to the 2011 edition of The NPD Group Brand Landscape Repor ...
- More Is Better, For Some
Research Brief, Jack Loechner - Friday, July 8, 2011
According to a recent study by Kantar Video and Synaptic Digital, m ...
- LipDub Creators Debut Status Creative
Online Media Daily, - Monday, June 13, 2011
Garnering over 3.1 million YouTube views in less than three weeks, t ...
- CBS Sends Farewell Card To 'Hallmark Hall of Fame'
Around the Net In Media, - Friday, May 6, 2011
In a "sign of the times for the telepic biz," CBS h ...
- 3net Joins With 2 Sponsors
MediaDailyNews, David Goetzl - Thursday, May 5, 2011
The fledgling 3net, which does not run traditional ads yet, has broug ...
- This is Your Brain on Ads
Online Media Daily, George Simpson - Friday, May 6, 2011
The other day I read a posting by Tom Cunniff that we ...
- Uncomfortable Brands 101: The Donald, The Monarchy And Bin Laden
Online Spin, Kendall Allen - Monday, May 2, 2011
In business circles, in almost all sectors, it's become common to personi ...
- Goodbye Qwest
Around the Net In Brand Marketing, Karl Greenberg - Friday, April 22, 2011
The Qwest name may vanish into the chiaroscuro of brands past. Pare ...
- Experian Unit Unveils Facebook-Based Research Tool
Online Media Daily, Mark Walsh - Tuesday, April 5, 2011
Techlightenment, a unit of Experian, has entered into a partnership with performance-bas ...
- Carat, DDB Tribal Win eBay Bid
MediaDailyNews, - Wednesday, February 23, 2011
eBay Wednesday named Omnicom's DDB Tribal as its lead brand communication agenc ...
- Private Labels On Par With National Brands At The Grocery Store
Research Brief, Jack Loechner - Monday, January 31, 2011
Private label companies continue to introduce better-for-you products and more attractive packagin ...
- Believe, LeBron James Shoot Online Animated Show
MediaDailyNews, David Goetzl - Friday, January 21, 2011
Believe Entertainment Group and LeBron James' company Spring Hill Productions are launchi ...
- Brand Equity Ages With Age
Research Brief, Jack Loechner - Monday, January 3, 2011
According to the Harris Interactive first annual Youth EquiTrend study, asking as ...