- Store Brands Gaining Ground On National Brand Strengths
Research Brief, Jack Loechner - Friday, May 18, 2012
According to a study conducted by Ipsos Marketing, store brands may ...
- Social Media Users are More Vocal with Complaints
The Social Graf, Erik Sass - Friday, May 11, 2012
While advertisers look to social media to spread positive word-of-mouth about the ...
- Attribution Challenges Business Objectives
SearchBlog, Laurie Sullivan - Thursday, May 10, 2012
Marketers have entered a multitouch world. Identifying the way consumers interact wi ...
- Gap Names H&M Exec As Old Navy Brand President
Marketing Daily, Sarah Mahoney - Tuesday, May 1, 2012
Gap Inc. says it's hired Stefan Larsson to fill the new po ...