- Panasonic Launches Brand Campaign
Marketing Daily, Karl Greenberg - Thursday, July 26, 2012
Panasonic is launching a print, on-line advertising and TV brand campaign wi ...
- Store Brands Challenge National Brand Quality, Selection, And Price
Research Brief, Jack Loechner - Friday, July 27, 2012
According to a new study from Accenture, 64% of shoppers surveyed admitt ...
- Be Funny, Sexy, Controversial: Tips for Social Video for Olympics & Beyond
VidBlog, Daisy Whitney - Wednesday, July 25, 2012
I tried to be stoic. I tried to be jaded. I w ...
- Email Open Rates Fall, But Click-Throughs Rise
Marketing Daily, Sarah Mahoney - Monday, July 23, 2012
Silverpop says that its most recent look at brand messages sent v ...
- Study Finds 'Viewability' Matters In Search Too, Above-The-Fold Performs Above Average
Online Media Daily, Joe Mandese - Tuesday, July 24, 2012
At a time when the "viewability" of display ad impressions is taki ...
- YouGov: Toyota Back Near Top Of Perception Hill
Marketing Daily, Karl Greenberg - Tuesday, July 17, 2012
Toyota has returned to the highest ranks of best perceived car bran ...
- Kimberly-Clark Launches Poise Feminine Wellness
Raw, Karl Greenberg - Tuesday, July 17, 2012
Kimberly-Clark is launching the Poise Feminine Wellness line, a new line ...
- LifeStyle Condoms Goes Electronica
Marketing Daily, Karl Greenberg - Wednesday, July 11, 2012
The makers of LifeStylesCondoms are partnering witha North Americantouring electronic music festiv ...
- Bogusky's Back: Buys Into Shop Focused On Buying American
MediaDailyNews, Joe Mandese - Wednesday, July 11, 2012
Alex Bogusky, Madison Avenue's favorite poster child for the new creativity, ...
- Dodge Rocks MLB With First At For 2013 Dart
Marketing Daily, Karl Greenberg - Monday, July 9, 2012
Chrysler's Dodge division offers first salvo for the 2013 Dodge Dart wi ...
- Chevrolet Goes Grass Roots For MLB
Marketing Daily, Karl Greenberg - Thursday, July 5, 2012
Chevrolet is getting behind the 2012 MLB All-Star Game in its stat ...