- For Content Marketers Change Is The Only Constant
MAD, Steve McClellan - Tuesday, September 30, 2014
Carat Global President Doug Ray, moderating a panel on content marketing, summ ...
- Loyalty, How to Identify A New Customer
Around the Net in Search Marketing, Laurie Sullivan - Monday, September 29, 2014
Rand Fishkin provides a few tips about loyalty, and explains why so ...
- Will The 'In-House' Trend Last?
Around the Net in Real-Time, Tyler Loechner - Wednesday, September 24, 2014
Joanna O'Connell, director of research at AdExchanger Research, this week penned ...
- Amazon Adds Twitter Product Tweets To Wish List
Social Media & Marketing Daily, Laurie Sullivan - Wednesday, September 24, 2014
Amazon introduced #AmazonWishList Wednesday, allowing customers to add items to their Amaz ...
- Chrysler Taps Google Maps, Taking Marketing Funnel To Manufacturing Plant
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, September 23, 2014
Video content provides brands with storytelling opportunities that allow consumers to discov ...
- WPP's Sorrell Says In-House Programmatic Buying A 'Temporary Phenomenon'
Around the Net in Real-Time, Tyler Loechner - Friday, September 19, 2014
According to the Wall Street Journal, WPP's CEO Martin Sorrell believes markete ...
- Brand-Agency Relationships Headline Topics From AdExchanger's Programmatic I/O
Real-Time Daily, Tyler Loechner - Friday, September 19, 2014
RBC Capital Markets has posted a roundup of the AdExchanger Programmatic I ...
- We're No Longer Waiting To See Ad Tech's Impact
RTBlog, Tyler Loechner - Monday, September 22, 2014
Martin Sorrell may believe that marketers taking programmatic tech in-house and forgoi ...
- Shopzilla Rebrands, Takes Connexity As Corporate Name
Search & Performance Marketing Daily, Laurie Sullivan - Monday, September 22, 2014
Shopzilla, best known for its comparative shopping site, will officially rebrand i ...
- How Brands Should Measure In Programmatic
Around the Net in Real-Time, Tyler Loechner - Tuesday, September 16, 2014
Chris Louie, VP of product leadership for advertising effectiveness at Nielsen, wro ...
- CPG Brands Adopting Programmatic, Now Second Behind Retail
Real-Time Daily, Tyler Loechner - Tuesday, September 16, 2014
While Retail companies continue to be the biggest spenders in the programmat ...
- Real-Time With New Chango CRO Lorizio On Branding Via Programmatic
RTBlog, Tyler Loechner - Wednesday, September 17, 2014
Real-Time Daily caught up with Keith Lorizio, the newly appointed chief reven ...
- My Fashion Week In 48 Hours
Just An Online Minute, Persia Tatar - Monday, September 15, 2014
Fashion Week is all about the lovely clothes (of course!), the must-ha ...