- 2015: The Year Brands Will Retool For The Age Of Mobile Finance
MAD, Steve McClellan - Wednesday, December 31, 2014
At least they better, or they could get caught flat-footed as consume ...
- CPG Brands Need Social Media, Friskies Tops With Consumers
Social Media & Marketing Daily, Gavin O'Malley - Wednesday, December 24, 2014
Due in large part to its brilliant content partnership with BuzzFeed, Friski ...
- Oracle's Datalogix Acquisition Automates Real-Time Bridges To Enterprise, Search Engines, Social Sites
Search & Performance Marketing Daily, Laurie Sullivan - Monday, December 22, 2014
Oracle planted a firm stake in online advertising Monday with the acquisiti ...
- Checking In With The Bureau Of Integration
Marketing Insider: Cross-Channel, Steve Smith - Saturday, December 20, 2014
We talk a good game about wanting to create more holistic effor ...
- Brands Taking Ownership Of Data And Tech Changing The Marketplace
RTBlog, Tyler Loechner - Wednesday, December 17, 2014
The similarities between the programmatic ad marketplace and Wall Street have be ...
- Brands Breaking Programmatic Taboo
RTBlog, Tyler Loechner - Thursday, December 11, 2014
From major ad buyers shunning open ad exchanges to the subsequent ri ...
- Click-Throughs Are Dead - So Viewability Has To Get Better Than 50:50
London Blog, Sean Hargrave - Thursday, December 4, 2014
With so few people clicking on ads, and many of those clic ...