- Simon Cowell's Syco Music Wants To Build Bands With Brands
Around the Net In MAD London, Sean Hargrave - Friday, July 31, 2015
The new marketing director at Simon Cowell's Syco Music, Michelle Marks, sa ...
- Should Brands Invest In Digital Advertising Or Digital Tech?
Around the Net In MAD London, Sean Hargrave - Wednesday, July 29, 2015
Both Starbucks and Domino's have highlighted the benefits of investing in digit ...
- Discount And Middle-Class Supermarkets Rise - Time For The Big Four To Build A Customer Rapport?
London Blog, Sean Hargrave - Wednesday, July 29, 2015
The discounters and the cooperatively owned supermarkets are growing, and the b ...
- UK Consumers Not Bothered If 94% Of Brands Disappeared
Around the Net In MAD London, Sean Hargrave - Thursday, July 23, 2015
A poll of over 19,000 British consumers revealed that respondents wouldn't ca ...
- More Lazy Than Apathetic -- Double Standards And The UK Consumer
London Blog, Sean Hargrave - Thursday, July 23, 2015
Google and Amazon topping a list of brands deemed meaningful tells y ...
- YouTube Claims Average Top 100 Brands Spending 60% More Budget
Around the Net In MAD London, Sean Hargrave - Tuesday, July 21, 2015
The average spend on YouTube from the top 100 brands -- su ...
- Ben Sherman Sold To The US For $40.8m
Around the Net In MAD London, Sean Hargrave - Tuesday, July 21, 2015
British fashion brand Ben Sherman has been sold to US private equi ...
- Ikea Looking To Ditch Quirky Perception
Around the Net In MAD London, Sean Hargrave - Monday, July 20, 2015
Ikea's UK marketing boss says the retailer is looking to widen i ...
- Programmatic's Vanguard Is Being Led By Nation's Biggest Spenders
RTBlog, Tyler Loechner - Thursday, July 16, 2015
Advertising Age recently released its Top 200 ad spenders in 2014, noti ...
- Real-Time Email Optimization Goes Live, Relies On Data
Data and Targeting Insider, Laurie Sullivan - Wednesday, July 15, 2015
Most content management systems support fixed editorial and advertising content at t ...
- P&G Brand Cull 'Effectively Completed'
Around the Net In MAD London, Sean Hargrave - Friday, July 10, 2015
P&G says it has "effectively completed" its brand cull as it merg ...
- Brands Need To Show Rewards For Customer Data To Ensure It's Clean
London Blog, Sean Hargrave - Friday, July 10, 2015
The secret is out the bag. Consumers know their data is wor ...
- United Airlines Partners With Soho House For Amenities
Marketing Daily, Tanya Gazdik - Friday, July 10, 2015
United Airlines will soon begin offering customers amenities onboard and in airpo ...
- Nike Bests Adidas In 'Digital' World Cup
MAD, Larissa Faw - Tuesday, July 7, 2015
Nike was the most high-profile brand during the tournament, according to Amob ...
- Instead Of Taking Ad Tech In-House, Lenovo Is Giving Ultimatums
RTBlog, Tyler Loechner - Wednesday, July 8, 2015
Unlike other large brands that have taken programmatic ad technologies in-house ...