- People Want Helpful Brands
MAD, Larissa Faw - Monday, September 28, 2015
Although many people believe they are lied to by marketers, according ...
- This Skol's For You
MAD, Steve McClellan - Wednesday, September 23, 2015
The Brazilian beer brand is the top-ranked brand in Latin America accordi ...
- Internet of Things Summit: Connecting, Tracking & Marketing
Connected Thinking, Chuck Martin - Friday, September 11, 2015
Connecting things can be a bit more complex than it may appea ...
- L'Oreal Gets Hands-On With Programmatic, Inks Deal With TubeMogul
RTBlog, Tyler Loechner - Friday, September 11, 2015
L'Oreal USA this week announced that it has partnered with programmatic ...
- Many Brands Fail To Respond To Consumers On Social Media
The Social Graf, Erik Sass - Friday, September 4, 2015
While many brands have gone to great lengths to accumulate social med ...
- Using Non-Branded Keywords To Influence Branded Searches
SearchBlog, Laurie Sullivan - Thursday, September 3, 2015
How can marketers use native, video, and other media in non-branded keywo ...
- Trident Gum Taps Startup to Leverage Wearable Data for Marketing
Connected Thinking, Chuck Martin - Tuesday, September 1, 2015
All that data coming from wearables like fitness trackers and smartwatches n ...
- Google Takes On A New Look, Brand Identity
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, September 1, 2015
Google took on a new identity Tuesday. The Mountain View, Calif. compa ...
- Mobile Gives Mean Girls Wings
Mobile Insider, Gavin O'Malley - Tuesday, September 1, 2015
By most measures, female-focused negativity (or cattiness, or whatever you want ...