- Brands Enjoy Oscar Lift
The Social Graf, Erik Sass - Monday, February 29, 2016
While the live TV audience for the Oscars hit an eight-year l ...
- Facebook Reactions: Your Newsfeed Is About To Get A Little Emotional
MAD, Melanie Nayer - Wednesday, February 24, 2016
Brands can now better understand sentiment in real time, giving them ...
- The Solution To Ad Blocking: Make Them Curious, Not Furious
Around the Net in Real-Time, Tobi Elkin - Monday, February 22, 2016
On CMO.com, Vincent Blaney, European brand director, media and digital at Millwa ...
- Cars Win Loyalty With Technology, Connectivity
Marketing Daily, Karl Greenberg - Wednesday, February 17, 2016
While Hyundai and Ford are still tied for first place, and Je ...
- Marketing in the Digital Economy: It's All About Relationships
MAD, JR Little - Wednesday, February 10, 2016
When I first started my career in advertising, brands listened to custome ...
- Scionara Scionistas! Toyota Kills Division
Marketing Daily, Karl Greenberg - Wednesday, February 3, 2016
Scion was launched in 2003 ostensibly as a laboratory to explore n ...
- 'Star Wars' Is Most Powerful Brand, Apple Is Most Valuable
MediaDailyNews, Wayne Friedman - Monday, February 1, 2016
Walt Disney's "Star Wars" franchise is the world's most powerful brand, whi ...