- Other Key Considerations When Planning Marketing Campaigns
Engage:Hispanics, Sebastian Aroca - Thursday, January 31, 2013
In a previous article, "Allocating Latino Marketing Budgets With Projections," we start ...
- Marketers Need To Better Align Search, Online Goals
Online Media Daily, Laurie Sullivan - Friday, January 25, 2013
Marketers need to better communicate how revenue acquisitions goals and results contribu ...
- Marketers: Align Objectives With Data Collection
Online Media Daily, Laurie Sullivan - Wednesday, January 23, 2013
Data that is dependent on large-scale rapid computing that can crunch a ...
- Email and Social Top Marketers Growth Plans
Research Brief, Jack Loechner - Thursday, January 10, 2013
A new StrongMail survey, conducted via SurveyMonkey, reflects the attitudes of busine ...
- IPG's Roth: Happy Days Aren't Here Again
MediaDailyNews, Steve McClellan - Tuesday, January 8, 2013
From a business and economic standpoint, the legislation that Congress passed ...