- RED Campaign Highlights Buying Metrics
MediaDailyNews, Wayne Friedman - Friday, May 28, 2010
Internet advertising network VideoEgg's pro-bono promotion of the HBO documentary "The Lazar ...
- Conan, NCAA Put Turner In Big Leagues
Around the Net In Media, Fern Siegel - Friday, May 28, 2010
David Levy, president of Turner Broadcasting sales, distribution and sports, discussed t ...
- Sony To Offer HBO Shows Through PlayStation 3
Around the Net In Media, Fern Siegel - Wednesday, May 26, 2010
Sony Corp. has agreed to offer Time Warner's HBO programs through i ...
- The State of Cable Advertising in 2010
MediaDailyNews, Marc Krigsman, Larry Rubin - Tuesday, May 25, 2010
Even in the face of a sluggish economy and tentative consumer spendin ...
- ESPN, ABC 'Celebration' For World Cup Opening
MediaDailyNews, David Goetzl - Tuesday, May 25, 2010
ABC, which will feature the World Cup final on July 11, wi ...
- Dish, Weather Channel See Clear Forecast, More Coverage
MediaDailyNews, David Goetzl - Monday, May 24, 2010
As disputes between operators and networks go, this one became a d ...
- Henkel Looks To Lock Down Brand Awareness
Marketing Daily, Karl Greenberg - Friday, May 21, 2010
Tim Ferguson, North American marketing director for Loctite, tells Marketing Daily th ...
- Stormy Weather: Dish Could Yank Weather Channel
MediaDailyNews, David Goetzl - Thursday, May 20, 2010
Dish Network has turned up the heat on the Weather Channel. ...
- Campbell Brown To Exit CNN
Around the Net In Media, Fern Siegel - Thursday, May 20, 2010
CNN anchor Campbell Brown said she was leaving on her own accor ...
- ESPN Creates Ad Agency, Greater Collaboration With Marketers
MediaDailyNews, David Goetzl - Tuesday, May 18, 2010
ESPN is forming an in-house ad agency: ESPN CreativeWorks. Among its goa ...
- 5 Strategies Comcast Needs To Pursue
On Media, Diane Mermigas - Friday, May 14, 2010
Although Brian Roberts vows not to "Comcast-ize" NBC Universal as the n ...
- Comcast, DirecTV To Air ESPN 3D Casts
MediaDailyNews, David Goetzl - Wednesday, May 12, 2010
Comcast has a deal to make ESPN 3D available to its subscribe ...
- TWC's 'TV Everywhere' Offered To FiOS TV Customers
MediaDailyNews, Wayne Friedman - Wednesday, May 12, 2010
In further pushing its "TV Everywhere" plan, Time Warner said Verzion Fi ...
- Viacom Posts Tiny Ad Gain, Future Looks Brighter
MediaDailyNews, Wayne Friedman - Tuesday, May 11, 2010
A surging TV advertising market has been kind to the media compani ...
- Interactive Viewing: Cable Launches SelecTV
MediaDailyNews, Wayne Friedman - Monday, May 10, 2010
Getting closer to better targeting viewers for TV advertisers, the cable indust ...
- Satellite, Telco TV On Rise, Cable Losing Subscribers
MediaDailyNews, David Goetzl - Monday, May 10, 2010
The new joint report from SNL Kagan and MediaBiz says 99.9 milli ...
- NAB Counters Cable Retrans Claims
Around the Net In Media, Fern Siegel - Sunday, May 9, 2010
The National Association of Broadcasters filed a new study with the F ...
- Time Warner Cable Plans Higher-Level Service
MediaDailyNews, David Goetzl - Friday, May 7, 2010
Time Warner Cable's COO Landel Hobbs frequently hints at opportunities to genera ...
- Hallmark Revs Sink 4%, Cuts Marketing Costs
MediaDailyNews, Wayne Friedman - Wednesday, May 5, 2010
Crown Media Holdings -- owners of the Hallmark Channel and Hallmark Mov ...
- Consumers To Scale Back Cable, Satellite TV
Around the Net In Media, Fern Siegel - Tuesday, May 4, 2010
One in eight consumers will eliminate or scale back their cable, satelli ...