- Discovery Unveils New Russian Initiatives
MediaDailyNews, - Wednesday, September 29, 2010
Discovery Communications' CEO David Zaslav is expanding the company's strategy and investme ...
- MTV To 'Scratch' Brand Partnerships With New Unit
MediaDailyNews, Wayne Friedman - Wednesday, September 29, 2010
Viacom's MTV Networks is starting up a new advertising business unit call ...
- Rainbow Media Taps BlackArrow For VOD Ad Trial
MediaDailyNews, Fern Siegel - Wednesday, September 29, 2010
Rainbow Media, which operates various cable channels, including AMC, IFC, Sundance, Weddi ...
- Filmon.com Streams U.S., Global TV Fare
MediaDailyNews, Wayne Friedman - Wednesday, September 29, 2010
Still more new digital video providers are looking to run premium netwo ...
- TV Networks Are Booking Canoe iTV Spots
MediaDailyNews, David Goetzl - Tuesday, September 28, 2010
CEO David Verklin said he stopped touting Canoe Ventures' interactive TV advertisi ...
- CNN Hires Jautz To Run U.S. Network
Around the Net In Media, Fern Siegel - Sunday, September 26, 2010
CNN President Jim Walton announced a major shakeup of CNN management, replaci ...
- Road Trip: Discovery's Travel Soars In Value
MediaDailyNews, David Goetzl - Friday, September 24, 2010
Less than a year after grabbing a controlling stake in the Trav ...
- DirectTV Pushes Local Ads To Grab Cable Share
MediaDailyNews, David Goetzl - Friday, September 24, 2010
In a mature market for video subscribers, DirecTV will look to ...
- Just An Online Minute... IFC Premieres 'Increasingly Poor Decisions'
Just An Online Minute, Kelly Samardak - Friday, September 24, 2010
I love the New York Television Festival (NYTVF). Because I love televisio ...
- Flynn To Bravo, VP Production
MediaDailyNews, - Wednesday, September 22, 2010
Ryan Flynn has joined Bravo as vice president of production, responsible f ...
- Belo, Time Warner Fire Retrans Volley
Around the Net In Media, Fern Siegel - Wednesday, September 22, 2010
Time Warner Cable and Belo Corp are negotiating a new agreement ov ...
- Cable Hits 'Shore,' 'Burn' Through Ratings
MediaDailyNews, Wayne Friedman - Friday, September 17, 2010
With the summer cable programming season officially completed, MTV's "Jersey Shore" h ...
- NYC Includes 'Cord-Cutter' Provision For TWC, Cablevision
Around the Net In Media, Fern Siegel - Friday, September 17, 2010
New York City would have the right to terminate its franchise agreemen ...
- Multi-Platform Beringer Campaign Breaks New Ground
Engage:Hispanics, Karlene Lukovitz - Thursday, September 16, 2010
Obviously, Beringer sees its pilot campaign, which will continue through the e ...
- Comcast Intensifies Blueprint For NBC, Cable Unity
MediaDailyNews, David Goetzl - Wednesday, September 15, 2010
A top Comcast executive said Wednesday the company has been strategizing "pret ...
- Schron Heads Marketing Campaigns For USA, Sleuth, Universal HD
MediaDailyNews, - Wednesday, September 15, 2010
Sandra Schron was named vice president of production for USA Network, Sleu ...
- Time Warner Cable, Cox Talk Alliance
Around the Net In Media, Fern Siegel - Tuesday, September 14, 2010
Time Warner Cable and privately-held Cox Communications have held early talks ...
- UFL Launches Campaign For Football Diehards
Marketing Daily, Karl Greenberg - Tuesday, September 14, 2010
The effort uses the conceit that with UFL broadcast on Versus, HDN ...
- AnimalPlanet, Purina Dog Online Partnership
MediaDailyNews, Fern Siegel - Tuesday, September 14, 2010
AnimalPlanet.com and Purina have partnered to create custom online content. The effor ...
- Scion Launches First NFL Ads to Tout New TC
Marketing Daily, Karl Greenberg - Monday, September 13, 2010
The effort also includes movie theater lobby posters paired with 3D a ...
- Digital Developments Could Undermine Comcast/NBCU's Power
On Media, Diane Mermigas - Friday, September 10, 2010
Comcast's proposed takeover of NBC Universal is the first mega media merg ...
- Ikea Turns Focus To Families With New Campaign
Around the Net In Brand Marketing, Nina Lentini - Monday, September 13, 2010
Looking to change its image as a supplier of furniture to colle ...
- Ad Bonanza: Cable Upfront Draws $8 Billion
MediaDailyNews, David Goetzl - Monday, September 13, 2010
Cable networks rode a perceived economic uptick to draw a record ...
- Discovery's Hub Gains 50 Advertisers, Pitches To Overlooked Demo
MediaDailyNews, David Goetzl - Thursday, September 9, 2010
Unlike the OWN network, Discovery's other unfolding joint venture won't receive a ...
- Sharp Sells Its Solar Staying Power
Marketing Daily, Aaron Baar - Thursday, September 2, 2010
"Sharp has been an innovative leader for the past 50 years," Ne ...
- Impasse: AT&T Drops Hallmark, Runs Starz Kids, TCM
MediaDailyNews, David Goetzl - Wednesday, September 1, 2010
AT&T said it had replaced Hallmark Channel with Starz Kids & Famil ...
- HBO's 'Hard Knocks' Hits Back With Record Viewers
MediaDailyNews, David Goetzl - Wednesday, September 1, 2010
Even the most genteel HBO executive may let out an exuberant "F**ki ...
- AT&T Cuts Hallmark Channels In Carriage Fight
MediaDailyNews, Fern Siegel - Wednesday, September 1, 2010
AT&T U-verse TV has dropped Hallmark Channel and Hallmark Movie Channel fr ...