- InterMedia Makes New Bid For Outdoor Channel
MediaDailyNews, David Goetzl - Tuesday, April 30, 2013
The private equity firm that's been looking to acquire the Outdoor Chann ...
- Truth Gets Ugly In New Integrated Campaign
Marketing Daily, Karl Greenberg - Monday, April 29, 2013
The campaign, "ugly truth," via Boston-based Arnold Worldwide, sets pairs of fac ...
- Weather Channel Launches Twitter Effort
MediaDailyNews, David Goetzl - Monday, April 29, 2013
Home Depot has signed with the Weather Co. as the first market ...
- HuffPost Live To Air On AXS TV
Around the Net In Media, Phyllis Fine - Monday, April 29, 2013
The Huffington Post's eight-month-old Internet channel, HuffPost Live, will have six hou ...
- Time Warner Cable Aims To Squeeze More Out Of Fewer Customers
Around the Net In Media, Phyllis Fine - Friday, April 26, 2013
The days of special price promotions for Time Warner Cable customers a ...
- AMC Delves Into 'Sight,' Sci-Fi Series
MediaDailyNews, Fern Siegel - Thursday, April 25, 2013
AMC gave pilot order for the scripted drama "Line of Sight." T ...
- TWC Takes Google TV, Broadband Rivalry In Stride
MediaDailyNews, David Goetzl - Thursday, April 25, 2013
Time Warner Cable executives cast aside any fears Thursday that Google's fledgli ...
- AMC Evolves TV Brand By Adding Original Series
MediaDailyNews, Steve McClellan - Wednesday, April 24, 2013
AMC has embarked on a mission to "elevate and supplement" the channel ...
- A&E Taps Actual Agency 'Booking' Data, Reveals Upfront Vs. Scatter Shares For All Networks
MediaDailyNews, Joe Mandese - Thursday, April 25, 2013
In a move that could give it a competitive advantage over oth ...
- Netflix Surpasses HBO In Subscribers
Around the Net In Online Marketing, Gavin O'Malley - Tuesday, April 23, 2013
For the first time, Netflix surpassed HBO in subscribers in the fir ...
- TWC Launches STEM Campaign To Promote Science, Tech
MediaDailyNews, Steve McClellan - Monday, April 22, 2013
Time Warner Cable has launched a new segment of its $100 milli ...
- Raven To Chairman, A&E Networks, Dubuc Named CEO
MediaDailyNews, Wayne Friedman - Monday, April 22, 2013
Major growth at A+E Networks have meant big promotions for its t ...
- CNBC Digital Creates Studio To Produce Finance Videos
Online Media Daily, Gavin O'Malley - Monday, April 22, 2013
Continuing to build its streaming media strategy, CNBC Digital just unveiled ...
- Lakers Broadcasts Continue Korean Option
MediaDailyNews, David Goetzl - Friday, April 19, 2013
Time Warner Cable's regional sports network carrying Los Angeles Lakers games wi ...
- A New Game: Engaging The Audience
Video Insider, Ted May - Monday, April 22, 2013
"Subscriber," "customer," "home passed." There are many terms that cable operators ...
- Promotional Offers Can Lure Back Cord-Cutters
Marketing Daily, Aaron Baar - Wednesday, April 17, 2013
People are cutting the cord with greater frequency, particularly as the on-dema ...
- Starz Gives 'Demons' Second Season
MediaDailyNews, Fern Siegel - Wednesday, April 17, 2013
"Da Vinci's Demons" was awarded a second season by Starz after ju ...
- TW Cable Offers Below-Par Lineup Of Nets In Apple App
Around the Net In Media, Phyllis Fine - Wednesday, April 17, 2013
Time Warner Cable is launching its TV app for Apple devices, enabli ...
- Mazda Warp-Drives Into 'Star Trek'
Marketing Daily, Karl Greenberg - Tuesday, April 16, 2013
The campaign spotlights the revamped 2014 Mazda6 and Mazda's SkyActiv powertrain technolog ...
- Troy-Bilt Campaign Touts Passion, Engineering
Marketing Daily, Karl Greenberg - Tuesday, April 16, 2013
Lawn maintenance equipment company Troy-Bilt is widening its marketing focus from people ...
- Comcast To Start Encrypting Basic Cable
Around the Net In Media, Phyllis Fine - Tuesday, April 16, 2013
Comcast "has started to alert its customers in some markets that ...
- IFC Teams With Advertisers For VW, Las Vegas
MediaDailyNews, Fern Siegel - Monday, April 15, 2013
IFC is rolling out three new fully customizable sponsor packages. ...
- Viacom Taps Agase As SVP, Ad Sales
MediaDailyNews, Wayne Friedman - Monday, April 15, 2013
Longtime NBC advertising sales executive Steve Agase is now Viacom's senior We ...
- Spike Developing 'Kitchens,' Carolla's 'Contractor'
MediaDailyNews, David Goetzl - Monday, April 15, 2013
Comedian Adam Carolla is putting his skills to work in a netwo ...
- TVGN Names Schwartz President
MediaDailyNews, Wayne Friedman - Monday, April 15, 2013
Now under the new CBS and Lionsgate partnership, TVGN -- which h ...
- Cowher Coaches For TWC
Marketing Daily, Aaron Baar - Friday, April 12, 2013
Time Warner Cable has launched the second phase of its "Enjoy Bette ...
- TWC Adds New Spots To 'Enjoy Better' Campaign
MediaDailyNews, Wayne Friedman - Friday, April 12, 2013
Time Warner Cable continues its "Enjoy Better" campaign with five new ...
- Turner Tries Very Funny With HTC
MediaDailyNews, David Goetzl - Thursday, April 11, 2013
Turner has linked with smartphone marketer HTC on a multiplatform initiative wi ...
- WE tv Greenlights 3 New Unscripted Series
MediaDailyNews, Fern Siegel - Wednesday, April 10, 2013
WE tv announced three new unscripted original series: "The Lylas," following singer-songwrit ...
- NatGeo Channel Registers Big Boost In Sunday Shows
MediaDailyNews, Wayne Friedman - Wednesday, April 10, 2013
National Geographic Channel says interactive activity for its Sunday night programs h ...