- Coke Enlists Checkpoints App To Push User Engagement
Online Media Daily, Steve Smith - Tuesday, November 29, 2011
Those white Coke cans on retailer shelves this holiday season are drawi ...
- IMAX To Push Marketing, 'Sensory' Movie Experience
MediaDailyNews, David Goetzl - Thursday, October 27, 2011
IMAX, which bills itself as the purveyor of transcendent motion picture experience ...
- CPG Keeps Online Video Biz In Business
Online Media Daily, Gavin O'Malley - Wednesday, October 26, 2011
From tasty snacks to toilet paper, consumer packaged-goods are keeping online vid ...
- Dr Pepper 'Men Only' Ads Lowering Buzz Scores
Marketing Daily, Karlene Lukovitz - Friday, October 21, 2011
Dr Pepper's "Not for Women" ad campaign for its new Dr Pepp ...
- Climate Scientists Embrace Marketing Science In Effort To Save The Planet
MediaDailyNews, Joe Mandese - Monday, October 24, 2011
A group of leading scientists and academic researchers and educators met la ...
- Paid Search, Mobile Take Front Seat In Holiday Strategies
Online Media Daily, Laurie Sullivan - Friday, October 21, 2011
Coordinating paid-search campaigns and mobile strategies that drive consumers from online a ...
- Ron Paul Breaks New Spots As Part Of Campaign Media Blitz
Raw, Joe Mandese - Thursday, October 20, 2011
The Ron Paul 2012 Presidential Campaign this morning unveiled two new broadca ...
- Ad Council Unveils New Site, Social Sharing
Raw, Joe Mandese - Friday, October 14, 2011
The Ad Council just unveiled a redesigned www.adcouncil .org site. Developed ...
- Nielsen: Top TV Shows Are False Idols, Web Builds Reach Better
MediaDailyNews, Joe Mandese - Monday, October 3, 2011
Nielsen this morning released a white papers it claims establishes audience rea ...
- Ram Truck Hispanic Effort 'Most Comprehensive'
Marketing Daily, Tanya Gazdik - Wednesday, September 28, 2011
Chrysler Group LLC is calling its new Hispanic-focused campaign its most comprehensi ...
- Existence Precedes Essence In Toyota Yaris Campaign
Marketing Daily, Karl Greenberg - Friday, September 23, 2011
The effort for Toyota Yaris focuses on the vehicle's essence. "Yaris," sa ...
- Audi A6 Takes Over Jersey City In FX Original TV Series
Marketing Daily, Karl Greenberg - Friday, September 23, 2011
Audi, which launched its campaign for the A6 this month with creati ...
- Pepsi Re-Rolls Out The Big Guns In 'X Factor' Debut Spots
Marketing Daily - Top of the News, Thom Forbes - Thursday, September 22, 2011
You weren't in a time warp, Bruce Horovitz assures us in ...
- Smart Launches "Un-Big" Campaign
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, September 21, 2011
German luxury carmaker Mercedes-Benz is relaunching the Smart car in the Unit ...
- Clarification: 1-800-Dentist Previously Worked With DonatWald+Haque
Marketing Daily, - Tuesday, September 20, 2011
Due to incorrect information provided by the company,
1-800-Dentist Puts Tee ... - Killing the 'King' Looks Positive For Burger King
Marketing Daily, Karlene Lukovitz - Tuesday, September 20, 2011
The new, much less edgy and teen-oriented creative approach has been second-guess ...
- Zipcar Taps Levy For Humorous Take On Urban Life
Marketing Daily, Karl Greenberg - Tuesday, September 20, 2011
Car share company Zipcar has tapped comedian Dan Levy for a vid ...
- Mexican Soft Drink Jarritos Launches General Market Push
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, September 20, 2011
You may have seen people washing down pico de gallo with Jarrit ...
- New Owners Prep Marketing For VO5
Marketing Daily, Sarah Mahoney - Monday, September 19, 2011
Alberto VO5's new owner says it will reposition the old haircare bran ...
- Ally Bank Launches 'People Sense' Campaign
Marketing Daily, Tanya Gazdik - Monday, September 19, 2011
Ally Bank is launching its first new ad campaign in almost exact ...
- UBS Halts Ad Campaign In Wake Of Scandal
Around the Net In Brand Marketing, Karl Greenberg - Monday, September 19, 2011
So much for the ironclad equity of Swiss banks. UBS saw i ...
- Ritz-Carlton Launches New Campaign
Around the Net In Brand Marketing, Karl Greenberg - Monday, September 19, 2011
The Ritz-Carlton has launched a $10 million advertising campaign comprising direct mai ...
- Wells Fargo Rolls Out Post-Acquisition Campaign
Around the Net In Brand Marketing, Karl Greenberg - Monday, September 19, 2011
Three years after its $15.1 billion purchase of the ailing financial franchi ...
- Marriott's Fairfield Inn Says 'Let's Get It Done'
Marketing Daily, Tanya Gazdik - Tuesday, September 13, 2011
Kathleen Coney, director, brand marketing, Fairfield Inn & Suites by Marriott, shar ...
- Nielsen Unveils Plan To Make Facebook Panel The 'GRP' Of Online Advertising, Cites New 'Demo' Breaks
Online Media Daily, Joe Mandese - Wednesday, September 14, 2011
Nielsen Tuesday unveiled a push to turn the new online campaign ratin ...
- Intel May Not Be Inside, But It's Using Apple's iAds To Demonstrate The Power Of Its Chips
Online Media Daily, Joe Mandese - Wednesday, September 14, 2011
In what is likely its most ambitious and imaginative mobile advertising campai ...
- 2011 OMMA Awards Finalists Announced
Online Media Daily, The Editor - Thursday, September 8, 2011
OMMA magazine is pleased to announce the finalists for the 2011 OM ...
- Bewitching Buyers
OMMA Magazine, Mike Monello - Monday, September 12, 2011
In 1998 I joined four friends in Orlando, Fl., to produce wh ...
- Momentum Gives Some To LG's Thrill, Stages First '3D' Concert
Online Media Daily, - Tuesday, July 26, 2011
McCann Worldgroup's Momentum Worldwide unit Monday kicked off a campaign launching clie ...
- Comedy Central Promotes 'South Park' With Fan Campaign
MediaDailyNews, David Goetzl - Friday, July 15, 2011
Comedy Central will pump "South Park's" 15th season using a mass attracti ...