- Coke Pre-Releases One Of Its Two Super Bowl Ads
Marketing Daily, Karlene Lukovitz - Tuesday, January 28, 2014
The ad, "Going All the Way," shows an underdog high school footba ...
- N.Y. Lottery Ads Share 'Gamble For Good' Message
Marketing Daily, Sarah Mahoney - Monday, January 27, 2014
Themed "Everybody Wins," the new effort focuses on what funds generated ...
- 4 Resolutions For Non-profit And Government Marketers In 2014
Marketing Daily, Judith Pryor - Tuesday, January 28, 2014
Last year, 10% of American internet users expanded to multiple online conte ...
- Facebook Mobile App Install Ads
Marketing: Causes, Lauren Kade - Monday, January 27, 2014
One of the great new features in Facebook Advertising is mobile a ...
- View-through Conversions And Why They Could Matter To Your Non-profit
Marketing: Causes, Hillary Read - Monday, January 20, 2014
"View-through conversions." Ring a bell? If not, they're a tricky little metr ...
- Doing Good, The TELUS Way
Marketing: Causes, David Hessekiel - Monday, January 13, 2014
TELUS, the second largest telecom company in Canada, attributes its solid bra ...
- True Believers Increase In Status, Influence
Marketing: Causes, Paul Jones - Tuesday, January 7, 2014
A recent study finds that "true believers" are more likely than non-believe ...