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November 17, 2016, CO
Email Insider Summit
December 4 - 7, 2016, UT
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December 7 - 10, 2016, UT
Creative Media Awards
January 25, 2017, New York City
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January 30 - February 2, 2017, The Alps
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Results for click fraud
Ad Fraud Guidelines Issued By JICWEBS
Around the Net In MAD London, Sean Hargrave - Thursday, June 18, 2015
UK industry Web standards body JICWEBS has ramped up plans to root ...
Click Fraud: Guidelines Are Nice, Prison And Fines Better
London Blog, Sean Hargrave - Thursday, June 18, 2015
We now have the click fraud guidelines and the signatories promising to ...
Havas Launches Quality Tool To Tackle Fraud
Around the Net In MAD London, Sean Hargrave - Tuesday, June 9, 2015
Havas Media Group has launched a Meta Quality Barometer to tackle ad ...
Quality A Big Concern For Programmatic
Around the Net In MAD London, Sean Hargrave - Tuesday, June 2, 2015
Marketplace quality is regarded a "serious" issue in the programmatic trading environment ...
Blinkx Losses Sound Warning Bell On Online Video Advertising
Around the Net In MAD London, Sean Hargrave - Thursday, May 21, 2015
News that Blinkx, the video advertising company, posted a pre-tax loss of ...
Marketers Drop Lawsuit Accusing Facebook Of Charging For 'Invalid' Clicks
Daily Online Examiner, Wendy Davis - Thursday, May 14, 2015
A group of pay-per-click marketers have dropped a long-running lawsuit accusing Facebook ...
Calling All Video Ad-Buying Humans: You Should View This
RTBlog, Tyler Loechner - Monday, May 11, 2015
The quality of digital advertising has been top of mind of late, ...
Pay-Per-Click Marketers Aim To Revive Class-Action Against Facebook
Daily Online Examiner, Wendy Davis - Friday, March 27, 2015
A group of pay-per-click marketers want to revive a class-action alleging that ...
Dear Sir Martin Sorrell - The Transparency Needed in Advertising Isn't In Financial Reporting, It's In Agency Bills
London Blog, Sean Hargrave - Thursday, March 26, 2015
When Martin Sorrell claimed the industry needs transparency, you can imagine how ...
I'm Bad, You're Bad -- How About An Agency-Brand Amnesty?
London Blog, Sean Hargrave - Wednesday, March 25, 2015
Nothing has been done about viewability in display campaigns until very recently ...
All Must Play Their Part In Combating Ad Fraud
Around the Net In MAD London, Sean Hargrave - Tuesday, March 24, 2015
Responsibility falls on marketers to protect their brands from ad fraud, as ...
Agencies And Networks Should Lead The Click Fraud Fight -- Stop Saying It's Up To All Of Us
London Blog, Sean Hargrave - Tuesday, March 24, 2015
When agencies and their trading desks' bills can include up to 50% ...
Forensiq CEO Sendroff's (Probably) Endless Campaign Against The Botnet Fraudsters
VidBlog, P.J. Bednarski - Friday, March 20, 2015
"There are still scenarios where it is impossible to know if an ...
Bots More Prevalent On Video Sites, ComScore Figures Suggest
Around the Net In MAD London, Sean Hargrave - Thursday, March 12, 2015
According to comScore results out today, in the UK, 89% of comScore's ...
Are Fraudsters Shifting To Video?
London Blog, Sean Hargrave - Thursday, March 12, 2015
Are fraudsters switching tactics to build bots that appear to be worth ...
Viewability And Fraud - Same Thing Surely? Why The Different Approaches?
London Blog, Sean Hargrave - Friday, March 6, 2015
As watchdogs provide guidelines for combating fraud and viewability, marketers can't help ...
Programmatic Budgets Don't Properly Account For Fraud
RTBlog, Tyler Loechner - Thursday, March 5, 2015
Sites that contain a hefty amount of fraudulent traffic, naturally, give advertisers ...
Anti-Piracy Program A Reminder That Ad Quality Concerns Run Deep
RTBlog, Tyler Loechner - Tuesday, February 10, 2015
The anti-piracy program unveiled Tuesday by the ad industry group known as ...
It's Time For Time To Replace Meaningless Click-Throughs
London Blog, Sean Hargrave - Thursday, January 29, 2015
Click-through rates and impressions are now effectively meaningless and so, as "The ...
Trade Bodies Come Together To Tackle Ad Fraud
Around the Net In MAD London, Sean Hargrave - Friday, January 23, 2015
The advertising industry's trade bodies have confirmed that they will produce a ...
Viewability And Fraud Need To Be Prioritised - Then We Can Talk About Programmatic Data and Transparency
London Blog, Sean Hargrave - Thursday, January 15, 2015
Programmatic has one major trend for 2015. Stop allowing brands to pay ...
Beating The Bots -- 3 Top Tips To Success
MAD London, Rachel Powney - Friday, January 9, 2015
Understanding fraud, insisting on transparency and measuring results accordingly will help brands ...
Nearly Three In Four FT.com Impressions On Open Exchanges Fraudulent
Around the Net In MAD London, Sean Hargrave - Monday, January 5, 2015
Cybercriminals are posing as British publishers, including the "Financial Times" and the ...
Shape Up Or Ship Out -- FT.com Figures' Stark Warning On Digital Display
London Blog, Sean Hargrave - Monday, January 5, 2015
As "The Times" reveals that FT.com research shows nearly three in four ...
Another Report Identifies Growing Bot Traffic
Around the Net in Search Marketing, Laurie Sullivan - Sunday, December 21, 2014
A report found that bot traffic volumes fell to 56%, from 60% ...
Is Clickbait Ethical? Is An Economic Armageddon Around The Corner?
Around the Net in Video, P.J. Bednarski - Monday, December 22, 2014
One common link warns readers of an imminent economic catastrophe in the ...
Retailers Waste More Than Half Of Digital Budgets On Bot Traffic
MediaDailyNews, Laurie Sullivan - Friday, December 19, 2014
Suspicious Web traffic in the U.S. rose 36% sequentially in the third ...
Hi, My Name Is Digital Marketing -- And I Have A Problem
Online Spin, Maarten Albarda - Monday, December 15, 2014
Google says 56% of all ads the company serves are never seen ...
Click-Throughs Are Dead - So Viewability Has To Get Better Than 50:50
London Blog, Sean Hargrave - Thursday, December 4, 2014
With so few people clicking on ads, and many of those clicks ...
Programmatic's Problems With Brands Are Simple - Let's Stop Pretending They're Not
London Blog, Sean Hargrave - Thursday, November 20, 2014
As RTB executives meet in London to discuss programmatic, let's drop this ...
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