- Fast Forward: Digital Transition
Media Magazine, Joe Mandese - Thursday, January 31, 2008
It's been a while since I've made a genuine confession in the ...
- For Super Bowl Advertisers, Three Simple Steps To Score Online On Game Day
Online Media Daily, Joshua Stylman - Thursday, January 31, 2008
While football fans everywhere are gathering essential game-day provisions, advertisers are prepari ...
- What If There's A Downturn?
Online Spin, Dave Morgan - Thursday, January 31, 2008
I spent some time this week at the AlwaysOn conference in N ...
- Media X: This Beat Bites
MediaDailyNews, Jack Feuer - Wednesday, January 30, 2008
Before the news cools too much, I have to admit that ...
- What Ad Exchanges Add To The Online Media Buying Process
Online Media Daily, Ryan , Anand Subramanian - Wednesday, January 30, 2008
In online advertising, relevance is everything. Internet users hate and ignore a ...
- Living In A Branded City, Underground
Marketing Daily, Karl Greenberg - Tuesday, January 29, 2008
Instead of a cacophony of garbage that tends to cancel itself o ...
- Beating Online Ad Clutter
Online Media Daily, - Tuesday, January 29, 2008
It is generally accepted that advertising in a cluttered environment reduces advertisi ...
- The Perfect Sponsored Widget
Online Spin, Joe Marchese - Tuesday, January 29, 2008
A widget got passed around the office the other day, and productivi ...
- Luxury Brands Can Succeed In Economic Downturns
Marketing Daily, Milton Pedraza - Monday, January 28, 2008
First, the story was that luxury was omnipotent and luxury consumers we ...
- Agency Darwinism in the Web 2.0 Age
Online Media Daily, Andrew - Monday, January 28, 2008
The lines between media, marketing and technology are blurring more than ev ...
- The Strike, Again
Online Spin, Seana Mulcahy - Monday, January 28, 2008
A couple of weeks ago I wrote about the writers' strike. Mo ...
- Here's What Merck, Schering-Plough Should Do
Marketing Daily, Robert Kadar - Friday, January 25, 2008
Yes, the makers of Zetia and Vytorin are taking out full-page a ...
- CGM And The Jihadists
Online Media Daily, George Simpson - Friday, January 25, 2008
Al-Qaida announced in December that deputy leader Ayman al-Zawahri would take questio ...
- Move Over, Seth Godin, Einstein's Here
Online Spin, dave.b , Max Kalehoff - Friday, January 25, 2008
I read my fair share of business books and marketing punditry. ...
- Gates Calls For Kinder, 'Creative' Capitalism
Around the Net In Brand Marketing, Thom Forbes - Thursday, January 24, 2008
...
- Using Search and Display To Build Branding
Online Media Daily, Sarah Pate - Thursday, January 24, 2008
The percentage of time Americans spend with print media fell to 11. ...
- CPMs Headed Up?
Online Spin, Dave Morgan - Thursday, January 24, 2008
Are online media CPMs headed up or down? The question is ...
- Media X: Buy American
MediaDailyNews, Jack Feuer - Wednesday, January 23, 2008
It's Super Bowl Time. When the media's iron hand sheds its silk ...
- Are You Investing to Grow Your Human Capital?
Online Media Daily, Doug Weaver - Wednesday, January 23, 2008
Every digital publisher knows how much they need their people to ...
- Domino's Delivers An Experience
Marketing Daily, Nina Lentini - Tuesday, January 22, 2008
So Monday afternoon my daughter asks if we can order a Domino ...
- Five Trends To Watch In Online Video Advertising
Online Media Daily, Jayant Kadambi - Tuesday, January 22, 2008
It's that magical time of year again. Of course I'm referring ...
- Measuring A Social Network Campaign
Online Spin, Joe Marchese - Tuesday, January 22, 2008
Last week in "Media Metric Hypocrisy" I discussed the misalignment of critic ...
- Note To Golfweek: Lynching Isn't Funny
MediaDailyNews, Erik Sass - Monday, January 21, 2008
Ah, the power of the press. Sometimes a little magazine can st ...
- Want To Protect Kids On MySpace? IP Addresses Are The Answer
Online Media Daily, David Honig - Monday, January 21, 2008
If MySpace and the U.S. government want to protect kids, they shouldn ...
- The Dish On Superbowl Ads
Online Spin, Seana Mulcahy - Monday, January 21, 2008
It's that time of year again -- everyone is talking about footbal ...
- From One Media Addict To Another?
Feedback Loop, - Friday, January 18, 2008
Hi, George [Simpson], I love taking a media consumption break to re ...
- My Name Is George, And I Am A Media Addict
Online Media Daily, George Simpson - Friday, January 18, 2008
Jeff Einstein, who co-founded EASI, the nation's first digital advertising agency ...
- Ads On Social Networking Sites Could Present New Opportunities And Challenges For Brands
Online Media Daily, Christina Goodman - Thursday, January 17, 2008
New research based on Dynamic Logic's AdReaction 2007 study, which measures consum ...
- A New Era For Agencies
Online Spin, Dave Morgan - Thursday, January 17, 2008
Are ad agencies and agency holding companies destined for some significant chang ...
- The Cat And The Bag
Publishing Insider, Ari Rosenberg - Thursday, January 17, 2008
Internet advertising spending is bloated -- post-Thanksgiving-dinner, can't-button-the-top button, bloated. I ...