- Productivity: It's More Than Eyeballs
Media Magazine, - Friday, February 22, 2008
Think back to the earliest internet hype: the promise of the informati ...
- Taking Measure: Taking Stock of the Trade
Media Magazine, John Nardone - Friday, February 22, 2008
I won't get wistful, but as I write, I'm finishing my la ...
- The Sell: Let the Seller Beware
Media Magazine, Andrew Ettinger - Friday, February 22, 2008
Everyday half a dozen salespeople call me and ask to come ...
- The Futurist: I Am the Machine
Media Magazine, Greg Castronuovo - Friday, February 22, 2008
November 6, 2011. I am aware. There was no messy birth ...
- On the Record: When All the News Fits
Media Magazine, Mike Bloxham - Friday, February 22, 2008
There was a time when the principal form of news distribution w ...
- Imitation Of Life
Media Magazine, Joe Mandese - Friday, February 22, 2008
When it comes to their depictions of the real world, the med ...
- The Whole Truthiness
Media Magazine, John Capone - Friday, February 22, 2008
Who knows who Stephen Colbert really is? Who really cares? Certainly n ...
- Free Agent: A Separation Anxiety
Media Magazine, Lisa Seward - Friday, February 22, 2008
One of the key reasons I became a consultant was to he ...
- Fast Forward: MEDIA's Person Of The Year, Stephen Colbert
Media Magazine, Joe Mandese - Friday, February 22, 2008
The March issue of MEDIA magazine marks the third year in whi ...
- Clueless Or Subtly Strategic? What Brands Can Learn From Wayward Celebrities
Marketing Daily, Lori Senecal - Friday, February 29, 2008
These disaster-prone celebrities translate the simple act of buying coffee, pushing ...
- And It's One, Two, Three, What Are We Fightin' For...?
Online Media Daily, George Simpson - Friday, February 29, 2008
There is a discussion on a list I belong to about h ...
- Piloting Media
Online Spin, Dave Morgan - Thursday, February 28, 2008
I spent a good chunk of yesterday in Cambridge, Mass. at t ...
- And the Paid Search Oscars Go To...
Online Media Daily, Peter Hershberg - Tuesday, February 26, 2008
Around 40 million people tune in to watch the Academy Awards ea ...
- Video Advertising And Monetizing Online
Online Spin, Joe Marchese - Tuesday, February 26, 2008
It's early in 2008, and yet it's clear that video adverting a ...
- Toys Go Digital, Toys Go Green, But Do Kids Go Along?
Marketing Daily, Tiffany Young - Monday, February 25, 2008
Once upon a time, before Al Gore invented the Internet, kids play ...
- Engagement: When Belief Trumps Reason Is It Still Research?
MediaDailyNews, Erwin Ephron - Monday, February 25, 2008
We have spent big money and countless hours in the search f ...
- The Brand That Ties Us
Online Spin, Seana Mulcahy - Monday, February 25, 2008
f you've followed me for any length of time you've probably fou ...
- YouTube - A Greek Tragedy?
Online Media Daily, Paul Olliver - Friday, February 22, 2008
YouTube's success at bringing video to the online masses has been commendabl ...
- Today's News
Online Spin, Dave Morgan - Friday, February 22, 2008
Editor's Note: Dave Morgan's Spin column was meant to blast on Thursda ...
- Ads Mesmerize Mall Shoppers - And Me
Marketing Daily, Laurie Sullivan - Wednesday, February 20, 2008
I'm not surprised. Even for me, the ads are engaging. They a ...
- Media X: You Can't Hear the Music
MediaDailyNews, Jack Feuer - Wednesday, February 20, 2008
I wanted to write about how boring marketing has become, how ev ...
- Monetizing The Universe Of Niche Communities
Online Media Daily, Alex Blum - Wednesday, February 20, 2008
I have a great deal of admiration for MySpace and Facebook. There ...
- Social Media Campaigns Have No Flight Dates
Online Spin, Joe Marchese - Wednesday, February 20, 2008
Your social media campaign is always on -- like it or no ...
- Use Audio Strategically To Build Brand Identity
Marketing Daily, Martin Pazzani - Tuesday, February 19, 2008
Most brands use only one sense and are far too reliant ...
- Five Things Online Video Can Learn From The Writers' Strike
Online Media Daily, Erick Hachenburg - Monday, February 18, 2008
As the writers' strike comes to a close, those of us ...
- Hulu Baloo?
Online Spin, Seana Mulcahy - Monday, February 18, 2008
Heard of Hulu? If you haven't by now, you should have. Th ...
- What's Working? What's Not?
Online Media Daily, Jay Bower - Thursday, February 14, 2008
Mark Twain once wrote "It ain't what you don't know that ge ...
- What's Next?
Online Spin, Dave Morgan - Thursday, February 14, 2008
Yes. It's true. I'm leaving AOL and heading back to the start- ...
- Why Marketers Are Not Investing Online
Online Media Daily, Steve Latham - Wednesday, February 13, 2008
When was the last time you made a considered purchase (airline, hote ...
- Yours, Mine and Ours: Whose Behavioral Targeting Data Is It Anyway?
Online Media Daily, Joe Apprendi - Tuesday, February 12, 2008
Not that behavioral targeting (BT) needs any more press, but the adopti ...