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Results for May 2008
The Futurist: Reaching for the Stars
Media Magazine, Greg Castronuovo - Tuesday, May 20, 2008
With help from British space scientists, a 30-second spot for Doritos will ...
Fast Forward: Distributed Content
Media Magazine, Joe Mandese - Tuesday, May 20, 2008
Recently, I moderated a panel of digital media gurus during a daylong ...
Ads Pollute More Than the Mind (Apparently)
Online Media Daily, George Simpson - Friday, May 30, 2008
Tucked almost unnoticed among the stories of hundreds of thousands dying from ...
The Little Things Can Offer The Greatest Lessons And Inspiration
Online Spin, dave.b , Max Kalehoff - Friday, May 30, 2008
My 18-month-old son has been obsessed with hinges since the age of ...
Branding In An Age Of Authenticity
Online Spin, Dave Morgan - Thursday, May 29, 2008
In the new world of marketing communication, the future will be a ...
Don't Get Cold Feet About Going Green
Marketing Daily, Josiah McClellan - Wednesday, May 28, 2008
Use these five best practices to insulate your company from potential skept ...
Media X: Stupid Does
MediaDailyNews, Jack Feuer - Wednesday, May 28, 2008
Bring up the subject of emerging media, and you all start panting ...
Vertical Networks: So Close But Yet So Far
Online Media Daily, Jeff Hirsch - Wednesday, May 28, 2008
Following trends in the online space is a lot like watching reality ...
Intelligent Data And The Semantic Web
Online Spin, Cory Treffiletti - Wednesday, May 28, 2008
Last year I started writing about Web 3.0 -- the concept of ...
Mobile Web Optimization Via Multivariate Testing
Online Media Daily, Kim Ann King - Tuesday, May 27, 2008
All aboard! Recent announcements from major players gearing up their mobile strategies--from ...
Why Web Sites And Online Marketing Suck
Online Spin, Joe Marchese - Tuesday, May 27, 2008
I have long been convinced that standard online marketing metrics were not ...
Marketing Daily, Cliff Medney - Friday, May 23, 2008
Every one of us in the promotion industry needs to have a ...
Pew: Not an Inappropriate Name
Online Media Daily, George Simpson - Friday, May 23, 2008
"The Internet is a tactical tool for shoppers who use it in ...
How To Make Conferences Great
Online Spin, dave.b , Max Kalehoff - Friday, May 23, 2008
As a regular attendee, speaker and occasional programmer and sponsor at a ...
Foundation For Successful Social Media Marketing: From Tools To Service
Online Media Daily, Sang Kim - Thursday, May 22, 2008
The first generation of social media was a collection of social tools ...
Coming Fast: True Multi-Platform Media Marketing
Online Spin, Dave Morgan - Thursday, May 22, 2008
At least since the early days of radio, when newspaper companies tried ...
Media X: Hot Enough
MediaDailyNews, Jack Feuer - Wednesday, May 21, 2008
Have you hard about the industry foolishness so powerful that it transcends ...
Why Toilet Paper Is More Important To Big Brands Than SEO
Online Media Daily, Rob Young - Wednesday, May 21, 2008
We all know that big brands can spend a small fortune on ...
Engaging Youth In An Evolving Online Environment
Marketing Daily, Ryan Okum - Tuesday, May 20, 2008
The most important principle to follow when marketing to young people is ...
Best Practices In Short-Form Video Advertising
Online Media Daily, Erick Hachenburg - Tuesday, May 20, 2008
The new guidelines for online video ads published by the Interactive Advertising ...
Social Media For Social Good
Online Spin, Joe Marchese - Tuesday, May 20, 2008
Social media's awesome power can really take your breath away when you ...
Online Metrics You Can Take To The Bank
Online Media Daily, Judy Gern - Monday, May 19, 2008
David Ogilvy, considered by many to be the father of direct response ...
Can't Get No Satisfaction?
Online Spin, Seana Mulcahy - Monday, May 19, 2008
It seems ironic to me to be looking at consumer satisfaction here ...
MediaDailyNews, The Riff - Friday, May 16, 2008
With names like that, who needs frienemies? WPP Group, and client Dell ...
Super-Size Me, Meharbani-She
Online Media Daily, George Simpson - Friday, May 16, 2008
In the granddaddy of all food fights, our remarkably sensitive President said ...
Marketers: Beware Of Blogging Simply For SEO
Online Spin, dave.b , Max Kalehoff - Friday, May 16, 2008
SEO professionals should be fluent in social media; however, I'm deeply troubled ...
The Value Of Persistence
Online Media Daily, Joshua Stylman - Thursday, May 15, 2008
Over the years, I've spoken with many marketers who view search as ...
Don't Blame Craig
Online Spin, Dave Morgan - Thursday, May 15, 2008
Don't blame Craig, It's not his fault.A story in the front of ...
Too Much Music Can Dilute Your Brand Image
Marketing Daily, Martin Pazzani - Wednesday, May 14, 2008
One way to start evolving your thinking is to try to answer ...
It's Not Just Gas Prices: Economic Downturn Strikes Online Ad Market
Online Media Daily, Rajeev Goel - Wednesday, May 14, 2008
Despite earlier speculation that the online ad space may be spared the ...
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