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Results for November 2008
Productivity: Enough of Too Much
Media Magazine, J. Walker Smith - Monday, November 3, 2008
Ted Levitt, the late Harvard B-School marketing guru, famously wrote, "People don't ...
Plugging Away: Heart Attack and Vine
Media Magazine, Richard Linnett - Monday, November 3, 2008
Wall Street does spill into Main Street - that's been demonstrated. As ...
Paint it Black
Media Magazine, Barry Lank - Monday, November 3, 2008
Why is black always cool? No matter what year it is, no ...
On the Record: Can Less Time Mean More?
Media Magazine, Mike Bloxham - Monday, November 3, 2008
Pretty much however you choose to measure the time we spend with ...
Citibank Needs More Than A Catchy Phrase
Marketing Daily, Robert Passikoff - Friday, November 28, 2008
Financial experts have suggested that it would not be surprising to see ...
Madmen = Badmen?
Online Media Daily, George Simpson - Friday, November 28, 2008
Just in time for the holidays, a Gallup Poll was released this ...
Minimize Strategy & Maximize Purpose
Online Spin, dave.b , Max Kalehoff - Friday, November 28, 2008
Notwithstanding Black Friday, where Americans showcase their ugly consumerist tendencies, the long ...
Welcome To The New StRAT Race
Marketing Daily, Cliff Medney - Wednesday, November 26, 2008
Regardless of where (the value of) messaging falls in a particular brand's ...
Another Look At Holiday Lead Generation
Online Media Daily, Stephen Hull - Wednesday, November 26, 2008
There are, traditionally, two schools of thought surrounding lead generation and business ...
Turkey Day Thanks!
Online Spin, Cory Treffiletti - Wednesday, November 26, 2008
Ahhh, Thanksgiving: the time of the year to reflect inwardly upon all ...
Outside.In: Is CPM Costing Us?
Media Magazine, Jahna Lindsay-Jones - Monday, November 3, 2008
Over dinner one night, my colleague and I were discussing how things ...
Making The Case For Brand Building Through Hyper-Targeting
Online Media Daily, Russell Fradin - Tuesday, November 25, 2008
Competitive companies should not drastically cut back branding efforts in this economy. ...
In A Social World, If It Doesn't Spread, It's Dead
Online Spin, Joe Marchese - Tuesday, November 25, 2008
This past week I spoke at MIT's Future of Entertainment conference on ...
Five Key Approaches To The Frugal Mindset
Marketing Daily, Barbara Apple Sullivan - Monday, November 24, 2008
When customers are in a frugal mindset, they are still making decisions. ...
Wanted: New Economic Models For Media
Online Media Daily, Robert B. Nolan, Jr. - Monday, November 24, 2008
While the popular press continues to exult in the death of old ...
I Should Be Marketing -- But, Just Call Me 'Agency'
Online Spin, Kendall Allen - Monday, November 24, 2008
How we identify ourselves is fundamental in life. As we move about ...
Embrace Cultural Diversity? Ignore It At Your Peril
Marketing Daily, Nigel Hollis - Friday, November 21, 2008
The dynamics of building a strong brand on a global basis are ...
Gaffney Singlehandedly Sends Nation Into Recession
Online Media Daily, George Simpson - Friday, November 21, 2008
Eric H. Holder Jr., Obama's choice for Attorney General, lost no time ...
Blogging And Community IS 'Real' Work
Online Spin, dave.b , Max Kalehoff - Friday, November 21, 2008
Fred Wilson, managing partner at Union Square Ventures, says blogging is the ...
Why Turn To Mobile In A Down Economy?
Online Media Daily, Jim Shilale - Thursday, November 20, 2008
With the economy continuing its downward spiral, marketers, brand managers and their ...
Whither The Banner?
Online Spin, Dave Morgan - Thursday, November 20, 2008
I'm very fond of the online ad banner, having worked with it ...
Bond? James Bond?
Marketing Daily, Tom Siebert - Wednesday, November 19, 2008
What are we to make of this new James Bond? Or, more ...
Making Sense Of Results From Online Campaigns
Online Media Daily, Steve Latham - Wednesday, November 19, 2008
When I talk to marketers these days, one of the most frequently ...
Advertisers Will Not Lead Online Video Advertising -- They Follow
Online Spin, Cory Treffiletti - Wednesday, November 19, 2008
While engaging in a discussion this week on the "Truth in Online ...
The Consumer: Land of Too Plenty
Media Magazine, - Monday, November 3, 2008
We're working too hard. And by "we" I don't mean my colleagues ...
What Is A World-Class Marketing Database?
Online Media Daily, Shay Young - Tuesday, November 18, 2008
A world-class marketing database is an environment that has the ability to ...
Yang Steps Down At Yahoo -- Now What?
Online Spin, Joe Marchese - Tuesday, November 18, 2008
I might be the only person on the planet who isn't sure ...
5 Ways To Get Along With Finance
Marketing Daily, Pat Murray - Monday, November 17, 2008
Marketing vs. finance: it's right up there with the Yankees vs. the ...
Obama And The 'Facebook Effect'
Online Media Daily, Soumitra Dutta, Matthew Fraser - Monday, November 17, 2008
While pundits were focused on the question of Barack Obama's race, a ...
The Lens On Measurement: Fish-eyed Or Wide?
Online Spin, Kendall Allen - Monday, November 17, 2008
The current economic climate has heightened the tension within any conversation on ...
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