- Productivity: Enough of Too Much
Media Magazine, - Monday, November 3, 2008
Ted Levitt, the late Harvard B-School marketing guru, famously wrote, "People don ...
- Plugging Away: Heart Attack and Vine
Media Magazine, Richard Linnett - Monday, November 3, 2008
Wall Street does spill into Main Street - that's been demonstrated. ...
- Paint it Black
Media Magazine, Barry Lank - Monday, November 3, 2008
Why is black always cool? No matter what year it is, ...
- On the Record: Can Less Time Mean More?
Media Magazine, Mike Bloxham - Monday, November 3, 2008
Pretty much however you choose to measure the time we spend wi ...
- Citibank Needs More Than A Catchy Phrase
Marketing Daily, Robert Passikoff - Friday, November 28, 2008
Financial experts have suggested that it would not be surprising to s ...
- Madmen = Badmen?
Online Media Daily, George Simpson - Friday, November 28, 2008
Just in time for the holidays, a Gallup Poll was released th ...
- Minimize Strategy & Maximize Purpose
Online Spin, dave.b , Max Kalehoff - Friday, November 28, 2008
Notwithstanding Black Friday, where Americans showcase their ugly consumerist tendencies, the lo ...
- Welcome To The New StRAT Race
Marketing Daily, Cliff Medney - Wednesday, November 26, 2008
Regardless of where (the value of) messaging falls in a particular brand ...
- Another Look At Holiday Lead Generation
Online Media Daily, Stephen Hull - Wednesday, November 26, 2008
There are, traditionally, two schools of thought surrounding lead generation and busine ...
- Turkey Day Thanks!
Online Spin, Cory Treffiletti - Wednesday, November 26, 2008
Ahhh, Thanksgiving: the time of the year to reflect inwardly upon a ...
- Outside.In: Is CPM Costing Us?
Media Magazine, Jahna Lindsay-Jones - Monday, November 3, 2008
Over dinner one night, my colleague and I were discussing how thin ...
- Making The Case For Brand Building Through Hyper-Targeting
Online Media Daily, Russell Fradin - Tuesday, November 25, 2008
Competitive companies should not drastically cut back branding efforts in this econom ...
- In A Social World, If It Doesn't Spread, It's Dead
Online Spin, Joe Marchese - Tuesday, November 25, 2008
This past week I spoke at MIT's Future of Entertainment conference ...
- Five Key Approaches To The Frugal Mindset
Marketing Daily, Barbara Apple Sullivan - Monday, November 24, 2008
When customers are in a frugal mindset, they are still making decision ...
- Wanted: New Economic Models For Media
Online Media Daily, Robert B. Nolan, Jr. - Monday, November 24, 2008
While the popular press continues to exult in the death of o ...
- I Should Be Marketing -- But, Just Call Me 'Agency'
Online Spin, Kendall Allen - Monday, November 24, 2008
How we identify ourselves is fundamental in life. As we move abo ...
- Embrace Cultural Diversity? Ignore It At Your Peril
Marketing Daily, Nigel Hollis - Friday, November 21, 2008
The dynamics of building a strong brand on a global basis a ...
- Gaffney Singlehandedly Sends Nation Into Recession
Online Media Daily, George Simpson - Friday, November 21, 2008
Eric H. Holder Jr., Obama's choice for Attorney General, lost no ti ...
- Blogging And Community IS 'Real' Work
Online Spin, dave.b , Max Kalehoff - Friday, November 21, 2008
Fred Wilson, managing partner at Union Square Ventures, says blogging is t ...
- Why Turn To Mobile In A Down Economy?
Online Media Daily, Jim Shilale - Thursday, November 20, 2008
With the economy continuing its downward spiral, marketers, brand managers and the ...
- Whither The Banner?
Online Spin, Dave Morgan - Thursday, November 20, 2008
I'm very fond of the online ad banner, having worked with ...
- Bond? James Bond?
Marketing Daily, Tom Siebert - Wednesday, November 19, 2008
What are we to make of this new James Bond? Or, mo ...
- Making Sense Of Results From Online Campaigns
Online Media Daily, Steve Latham - Wednesday, November 19, 2008
When I talk to marketers these days, one of the most frequent ...
- Advertisers Will Not Lead Online Video Advertising -- They Follow
Online Spin, Cory Treffiletti - Wednesday, November 19, 2008
While engaging in a discussion this week on the "Truth in Onli ...
- The Consumer: Land of Too Plenty
Media Magazine, - Monday, November 3, 2008
We're working too hard. And by "we" I don't mean my colleagu ...
- What Is A World-Class Marketing Database?
Online Media Daily, Shay Young - Tuesday, November 18, 2008
A world-class marketing database is an environment that has the ability ...
- Yang Steps Down At Yahoo -- Now What?
Online Spin, Joe Marchese - Tuesday, November 18, 2008
I might be the only person on the planet who isn't su ...
- 5 Ways To Get Along With Finance
Marketing Daily, Pat Murray - Monday, November 17, 2008
Marketing vs. finance: it's right up there with the Yankees vs. t ...
- Obama And The 'Facebook Effect'
Online Media Daily, Soumitra Dutta, Matthew Fraser - Monday, November 17, 2008
While pundits were focused on the question of Barack Obama's race, ...
- The Lens On Measurement: Fish-eyed Or Wide?
Online Spin, Kendall Allen - Monday, November 17, 2008
The current economic climate has heightened the tension within any conversation ...