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Results for January 2009
Media Marketplace: Social Studies
Media Magazine, Jay Suhr - Friday, January 2, 2009
The resounding success of President-Elect Barack Obama's grassroots campaign is a powerful ...
Productivity: The Paradox of Thrift
Media Magazine, J. Walker Smith - Friday, January 2, 2009
Since the meltdown on Wall Street, the media has maintained a deathwatch. ...
Deepening Customer Loyalty Through Social Media
Marketing Daily, Aaron Strout - Friday, January 30, 2009
While the idea of diminished customer loyalty may be disheartening -- after ...
Bites & Bytes: Super Bowl Edition
Online Media Daily, George Simpson - Friday, January 30, 2009
It is exceedingly hard to imagine that anyone would actually pay money ...
What Is The Purpose Of Online Advertising?
Online Spin, dave.b , Max Kalehoff - Friday, January 30, 2009
What is the purpose of online advertising? Surely, search advertising's purpose is ...
Just How Super Is The Super Bowl?
Marketing Daily, Robert Passikoff - Thursday, January 29, 2009
Setting aside the question of quality creative, the survey brings into harsh ...
Taking Measure: Making the Most of It
Media Magazine, John Nardone - Friday, January 2, 2009
As I write this, no word better describes the 2009 economic outlook ...
Nine Mobile Ad Predictions For '09
Online Media Daily, Jim Ricotta - Thursday, January 29, 2009
Having recently emerged from infancy, mobile advertising will take greater strides in ...
How Should Our Business Schools Respond To The Financial Crisis?
Online Spin, Dave Morgan - Thursday, January 29, 2009
Today, my column is going to go a bit off normal topic. ...
What's Next In Green Marketing?
Marketing Daily, Abigail Cohen, Jacquelyn A. Ottman - Wednesday, January 28, 2009
Wall Street had a stormy 2008, but there is a silver lining: ...
How Governments And Brands Can Boost Consumer Confidence
MediaDailyNews, Alfonso Rodés - Wednesday, January 28, 2009
Consumers are scared, confused and uncertain. During these harsh economic times, the ...
Applying Dating 'Dos And Don'ts' To Social Media Marketing
Online Media Daily, Jessica George - Wednesday, January 28, 2009
Butterflies. Uncertainty. Anxiety. Panic. We're all familiar with pre-date jitters: That ridiculously ...
New Year, New Outlook: Time To Rethink The Marketing Playbook
Marketing Daily, John Gentry - Tuesday, January 27, 2009
Recessions create an atypical business environment that carries disproportionate risks and rewards. ...
The Biz: A Paean to Print
Media Magazine, Jim Meskauskas - Friday, January 2, 2009
Every week, my wife complains about a few unread magazines lying around ...
Say Yes To Mobile
Online Media Daily, Paul Palmieri - Tuesday, January 27, 2009
While Jim Carrey's latest film "Yes Man" was not his biggest box ...
The Personal CPM: Quirky Idea or Future Marketing Reality?
Marketing Daily, Jamie Tedford - Monday, January 26, 2009
Beacon may have lost the battle, but Facebook will win the war. ...
Age of Dissent
Media Magazine, Steve Smith - Friday, January 2, 2009
Consumerism was never just about buying stuff. It was about a faith ...
Dear Bev: I'm getting a lot of calls about jobs, but how do I juggle everything at the same time?
MediaDailyNews, Beverly Weinstein - Monday, January 26, 2009
Guess what, there are actually some pretty good jobs out there chasing ...
Brand Obama, Social Media And The Biggest Lessons Learned
Online Media Daily, Andrew - Monday, January 26, 2009
What an amazing moment in history we have witnessed. I'm not referring ...
The Measurable Water Cooler: Viral Marketing And ROI
Online Media Daily, Adi Sideman - Monday, January 26, 2009
How much does a Superbowl commercial cost to shoot? $1-3 million dollars. ...
Thoughts On 'The Team'
Online Spin, Kendall Allen - Monday, January 26, 2009
Team-speak can sound trite. We innately understand the value of collaboration, building ...
Is This Greenwashing Or A New Trend?
Marketing Daily, Todd O'Donald - Friday, January 23, 2009
Coca-Cola recently announced that its landmark Times Square billboard is going green ...
You Best Direct Your Response To The Walmart
Online Media Daily, George Simpson - Friday, January 23, 2009
In an attempt to end the brand vs. performance debate that has ...
Matchmaker, Matchmaker Find Me A Brand
Marketing Daily, Jeffrey Kay - Thursday, January 22, 2009
Savvy marketers can open up new worlds of opportunity and produce an ...
Social Media Question Of The Day: Should I Build Or Buy?
Online Media Daily, Chris Cunningham - Thursday, January 22, 2009
I consider myself very lucky because I love my job. Every day ...
Twist Of Fate: Obama Demonstrates How Businesses Should Operate
Online Spin, dave.b , Max Kalehoff - Friday, January 23, 2009
Why can't governments operate more like businesses? In a twist of fate, ...
My Belated Predictions For 2009
Online Spin, Dave Morgan - Thursday, January 22, 2009
While I'm generally not a big fan of making predictions, I do ...
Prescription For Innovation 2009
Marketing Daily, Carol Davies, Laurence Knight - Wednesday, January 21, 2009
In order to maintain the health of brands over the long haul, ...
On the Record: Hand-Me-Down Media
Media Magazine, Mike Bloxham - Friday, January 2, 2009
As a general rule, we like to think of ourselves as individuals ...
Media X: Opting Out
MediaDailyNews, Jack Feuer - Wednesday, January 21, 2009
If God forbid, Americans really try to live up to President Obama's ...
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