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Results for March 2011
True Advertising Enlightenment Would Ruin Facebook
Online Media Daily, Arnel Leyva - Thursday, March 31, 2011
Facebook has the potential to be the ultimate advertising platform because it ...
So Loyal, They'll Buy Shirts Off Their Backs
Marketing Daily, Robert Passikoff - Thursday, March 31, 2011
Game attendance correlates with fan loyalty, too, but loyalty is a complex ...
Broad, Anonymous Segmentation Protects Consumer Privacy In Data-Driven Marketing
Online Spin, Dave Morgan - Thursday, March 31, 2011
Internet-like, data-driven advertising is now expanding beyond the PC to new classes ...
Hanging On By A Thread
Marketing Daily, Vanessa Horwell - Wednesday, March 30, 2011
We're only looking for people who can bring skills and knowledge to ...
Timing Is Everything
Marketing Daily, Bob McCurdy - Wednesday, March 30, 2011
The timing of commercial delivery deserves the same level of focus and ...
The Democratization Of Content
Marketing Daily, Mickey Lonchar - Tuesday, March 29, 2011
The digital world is proving what we who have developed offline content ...
Musicians + Luxury Brands = Match Made In Heaven?
Marketing Daily, Fabien Moreau - Monday, March 28, 2011
Beyond the traditional concept of celebrity endorsement or paid-spokesperson status, today's musical ...
How to Make TV Even Better
MediaDailyNews, David Verklin - Monday, March 28, 2011
TV has entered its next golden age. It enjoys dual revenue streams, ...
Permission-Based Advertising: Best ROI Options
Marketing Daily, James Burrows - Friday, March 25, 2011
The right combination of content, multi-point permission and tangible reward can produce ...
Discounted To Death
Online Media Daily, George Simpson - Friday, March 25, 2011
Among all of the breathless coverage of Groupon's success, Business Insider stands ...
Web Complexity Necessitates Tools That Simplify
Online Spin, Kaila Colbin - Friday, March 25, 2011
f you've been reading my column recently, you'll know that life is ...
What's A Marketer To Do?
Marketing Daily, Dan Hill - Thursday, March 24, 2011
A quick guide to scientific research techniques ...
Tilting The Cookies In Your Favor
Marketing Daily, Leslie Wellott - Thursday, March 24, 2011
While much of the discussion has been focused on what will happen ...
Google Issued Patent For Doodles: What Was Patent Office Thinking?
Online Spin, Dave Morgan - Thursday, March 24, 2011
he U.S. Patent & Trademark Office has granted Google Co-Founder Sergei Brin ...
Beware In Handing Over Social Media Keys
Marketing Daily, David Puner - Wednesday, March 23, 2011
Brands can't bat a thousand in social media engagement because consumers have ...
Marketing: More than Just a Pretty Face
Marketing Daily, Laura Patterson - Wednesday, March 23, 2011
If you want marketing to play a more strategic role, then focus ...
Using A Vanity Phone Number Is Not In Vain
Marketing Daily, Gregg Hamershlag - Tuesday, March 22, 2011
The right number combined with the right marketing support can open a ...
The 'Rules' For Innovation: A CMO's Viewpoint
Marketing Daily, Debbie DeGabrielle - Monday, March 21, 2011
Companies that move now to take advantage of all that social media ...
5 Rules For Maintaining A Twitter Account
Marketing Daily, Tynicka Battle - Monday, March 21, 2011
The trust ensured to agencies with access to corporate accounts, or to ...
'It's Not Me, It's You. You're Fired'
Marketing Daily, Vanessa Horwell - Friday, March 18, 2011
Four reasons to break up with a client. ...
Thank You, Mr. Sulzberger
MediaDailyNews, The Riff - Thursday, March 17, 2011
I am glad you have finally decided to start charging me to ...
'My Castle, My Rules'
Marketing Daily, Julia Beardwood - Thursday, March 17, 2011
Three valuable lessons about branding from "The King's Speech." ...
Online Publishing Insider, Ari Rosenberg - Thursday, March 17, 2011
When asked what phrase he recalled saying most as a broadcaster of ...
Innovation Requires Breaking Through Walls, Even for James Cameron
Online Spin, Dave Morgan - Thursday, March 17, 2011
I'm attending the Abu Dhabi Media Summit this week -- and one ...
Here's A Big Idea: Forget The Big Idea
Marketing Daily, Greg Ippolito - Wednesday, March 16, 2011
The ill-conceived brain drops that fall in the brainstorm room rarely, if ...
What To Know About Brand Packaging
Marketing Daily, Terri Goldstein - Tuesday, March 15, 2011
By following three steps, your brand packaging will be seen, felt and ...
Diller: Newsbeast May Not Work
MediaDailyNews, Tom Siebert - Monday, March 14, 2011
AUSTIN - Longtime media mogul and current IAC chairman Barry Diller was ...
Online Spin, Jason Heller - Tuesday, March 15, 2011
My heart skips a beat every time I think about the victims ...
Recognize User Ecosystems, Drive Brand Affinity
Marketing Daily, Rob Barrish - Monday, March 14, 2011
When a device morphs from being a mere status symbol into a ...
Watson And The Future Of Marketing
Marketing Daily, Chuck Densinger, Mason Thelen - Friday, March 11, 2011
We all know that IBM's Watson computer plays an awesome game of ...
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