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Results for March 2012
Alignment: Key To Marketing Performance
Marketing Daily, Laura Patterson - Thursday, March 29, 2012
Alignment and accountability are the first steps every aspiring marketing organization must ...
Uncommon Sense: The Rise Of Huxley And The Demise Of Humor
MediaDailyNews, Jeff Einstein - Thursday, March 29, 2012
Maybe we're all just cranky because we can no longer speak our ...
Internet Retailers: Listen To Your Users
Marketing Daily, Michael Darnaud - Tuesday, March 27, 2012
Internet retailers must look closely at how they allocate their 2012 budgets, ...
Brand Architecture: Building Brand Value
Marketing Daily, Martin Bishop - Tuesday, March 27, 2012
Brand value focuses on the net effect of an initiative -- are ...
Invitation-Driven Engagement Could Lower Ad Spend
Online Media Daily, Ron Elwell - Tuesday, March 27, 2012
If we can deliver more effective advertising, what do you think the ...
From Zero Moment of Truth To Empowerment
Marketing Daily, Chris Alexander - Monday, March 26, 2012
Google's "zero moment of truth" -- when a consumer pauses to gather ...
The DNA Of The Digital CMO
Marketing Daily, Russell Glass - Friday, March 23, 2012
Digital CMOs think about every hour they spend that's not targeted as ...
Rethinking Your Facebook Strategy
Marketing Daily, Drew Neisser - Thursday, March 22, 2012
The leap-year day launch of Facebook Timeline for brands may yet prove ...
Uncommon Sense: F..K Off In The Name Of Civility
MediaDailyNews, Jeff Einstein - Thursday, March 22, 2012
Real freedom of speech is far too politically incorrect and chaotic to ...
Marketing Daily, Bradley Reeves - Wednesday, March 21, 2012
Now more than ever, consumers are showing a sense of empowerment and ...
Video Advertisers Need Agreement On Tech Standards, Guidelines
Online Media Daily, Brad Herman - Wednesday, March 21, 2012
The lack of agreement between publishers and video players on technical guidelines ...
The CMO's Slam Dunk
Marketing Daily, Michael Miller - Tuesday, March 20, 2012
Brands need to multiply the power of value, content and word of ...
Time Is Not On The CMO's Side
Marketing Daily, Alexa Raad - Monday, March 19, 2012
A CMO who has not evaluated the possibilities of a new top-level ...
BBH Repurposes Homeless At #SXSW
Marketing Daily, Steve Lundin - Friday, March 16, 2012
Bartle Bogle Hegarty launched the world's shortest national branding campaign through their ...
Why 'Good' Press Releases = 'Bad' Journalism
Marketing Daily, Vanessa Horwell - Thursday, March 15, 2012
Why do so many press releases I read -- and some I ...
Mobile Has Disrupted Marketing. Now What?
Marketing Daily, Jonathan Gardner - Wednesday, March 14, 2012
Our world is becoming freer, with consumers increasingly on the move. As ...
Big Box Supporting Small Box
Marketing Daily, Heidi Schoeneck - Tuesday, March 13, 2012
Creating a 'Store within a Store' is not a new idea. Other ...
Like It Or Not, You're In The Content Business
Marketing Daily, Tony Quin - Monday, March 12, 2012
Compelling content is the currency that buys your customer's attention and affection ...
Does Your Brand Walk the Walk?
Marketing Daily, Milan Martin - Friday, March 9, 2012
As creative marketers, our job is to help companies build better relationships ...
B2B Marketers: Creating A Great Customer Experience
Marketing Daily, Jennifer Barron, Jesse Purewal - Wednesday, March 7, 2012
The attributes of B2B winners -- reliability, accuracy, quality, and ease -- ...
The Rise Of The Creative Middle Class
Marketing Daily, Troy Young - Wednesday, March 7, 2012
While the principle of "it's not what you know, it's who you ...
Crowdsourcing A 'Modern' Definition of PR
Marketing Daily, Len Stein - Tuesday, March 6, 2012
With the hope of incorporating contemporary concepts of "engagement" and "relationship building," ...
Nordstrom Selling Used Shoes? I'm In!
Marketing Daily, Karl Greenberg - Tuesday, March 6, 2012
Nordstrom is going to sell "pre-owned" shoes. In an article in CNBC ...
An Ode To Unwavering Focus
Online Spin, Jason Heller - Tuesday, March 6, 2012
oday's column marks the one-year anniversary of my Online Spin column (and ...
What Analytics Can Do For Your Mobile App
Marketing Daily, Duane Edwards - Monday, March 5, 2012
Does your app deliver a user experience that influences behaviors aligned to ...
How To Reach Sports Fans On Twitter - Live
Marketing Daily, John Manoogian III - Monday, March 5, 2012
Twitter has become the de facto "second screen" for real-time sporting events ...
AB InBev CMO On Marketing Globally
Marketing Daily, Ken Beaulieu - Friday, March 2, 2012
"So isn't beer, in today's speak, the best and most 'real' social ...
Part Of The Crowd: How Technology Is Changing Our Paradigms Of Presence
Online Spin, Kaila Colbin - Friday, March 2, 2012
I confess to being a little dismayed at the email I received ...
New Research, Same Results: Radio Still Going Strong
Marketing Daily, Bob McCurdy - Thursday, March 1, 2012
The latest research confirms something we've known all along -- radio continues ...
Uncommon Sense: The Andy Rooney Of The Digital Era
MediaDailyNews, Jeff Einstein - Thursday, March 1, 2012
My evolution into the Andy Rooney of the digital era now seems ...
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