- Mobile Wallet Is Expanding, But Hype Doesn't Match Reality
Online Media Daily, Daryl Colwell - Friday, August 31, 2012
Mobile payments' future is bolstered by reports that Google now supports a ...
- Keeping Up With Facebook's Changes
Marketing Daily, Mark Cooper - Thursday, August 30, 2012
As Facebook continues to transform the way companies interact with consumers, keepi ...
- 10 Things That Will Happen This Fall
Online Spin, Dave Morgan - Thursday, August 30, 2012
On the eve of Labor Day weekend, our thoughts start drifting ahe ...
- Back-To-School Shopping: Bringing Up Daddy
Marketing Daily, Eric Porres - Wednesday, August 29, 2012
Retailers of family and household goods can no longer afford to mark ...
- Why Consumers Want A Shared Voice
Marketing Daily, Riley Gibson - Wednesday, August 29, 2012
Where there's a customer, there's a genuine story waiting to be tol ...
- Local Merchants To Global Marketers
Marketing Daily, Spencer Ball - Tuesday, August 28, 2012
Bringing in a foreign private label can fill a price gap betwe ...
- Facebook's 'Page Post Targeting Enhanced'
Marketing Daily, Bob Fetter - Tuesday, August 28, 2012
In what some inside marketers have called "a defining moment in soci ...
- Save Me From The Intrusion Of LCD Backlit Screens
Online Spin, Max Kalehoff - Tuesday, August 28, 2012
Digital screens are taking over the world. Specifically, LCD backlit screens a ...
- Food For Thought
Marketing Daily, Ken Beaulieu - Monday, August 27, 2012
Ashton Kutcher, Jillian Michaels, and Katy Perry are among a growing legi ...
- Cloud Services: A Contrarian View
Marketing Daily, Yogesh Kumar Verma - Monday, August 27, 2012
Instead of fundamental shifts, IT decision makers want to hear how t ...
- We're Not in Digital Media Anymore
Online Spin, Matt Straz - Monday, August 27, 2012
The digital media business is evolving so fast that the roles f ...
- Curation Is The New Black
Marketing Daily, Sandhya Narayan, Bradley Reeves - Friday, August 24, 2012
More than ever, retailers need to distill and curate quality, trustworthy informatio ...
- Creating Licensed Property Blockbusters
Marketing Daily, Ted Mininni - Friday, August 24, 2012
A well-designed licensing program will achieve immediate recognition and relevance, creating blockbust ...
- Your Next Hire: Chief Serendipitist
Online Spin, Kaila Colbin - Friday, August 24, 2012
Let me tell you about Greg. Officially, Greg is a salesman. ...
- Outsourcing Your Voice: Lessons For Brands
Marketing Daily, Jaime Hoerbelt - Thursday, August 23, 2012
The key to successfully outsourcing your brand voice is to establish genui ...
- Need For Data Forces CIO-CMO Alliance
Marketing Daily, Baiju Shah - Thursday, August 23, 2012
At the heart of being relevant-at-scale is an ongoing commitment to harnessi ...
- Summer Doldrums? Have An Oreo.
Marketing Daily, Todd Copilevitz - Wednesday, August 22, 2012
As companies move into social media and content creation, they go throu ...
- Elvis Is King In The 'New' Heartland
Marketing Daily, Paul Jankowski - Tuesday, August 21, 2012
In the new Heartland, the core values of faith, community and famil ...
- On The Offense Against Obesity
Marketing Daily, Nanda Sibol - Tuesday, August 21, 2012
For food marketers, the lesson here from both Jenny Craig and t ...
- The Plague of Plagiarism
Marketing Daily, Vanessa Horwell - Monday, August 20, 2012
Let us label this article a galvanizing call -- a call f ...
- Fields Of Green
Marketing Daily, Rachelle McDonough - Monday, August 20, 2012
The path to brand success is clear: frequent, authentic, direct interaction wi ...
- Pinning Down The Future Of Pinterest
Marketing Daily, Drew Neisser - Friday, August 17, 2012
Since speculating on the future of Pinterest has become a sport ...
- Make Facebook Content Feed-worthy
Marketing Daily, Jordan Viator Slabaugh - Friday, August 17, 2012
For a Facebook strategy to be effective, brands must focus on conte ...
- Stop Asking Permission And Begin
Online Spin, Kaila Colbin - Friday, August 17, 2012
We are permission-seeking creatures. We want permission to act, to pursue, ...
- Digital Shopper Marketing Demands Holistic Approach
Marketing Daily, Brian Cohen - Thursday, August 16, 2012
Digital shopper marketing is about putting choice in the hands of t ...
- Trust In A Bottle
Marketing Daily, Jim Signorelli - Wednesday, August 15, 2012
Before any scientists take up on this idea, the bigger questions ...
- The Opposite Of Customer Insights Is Context
Online Spin, Cory Treffiletti - Wednesday, August 15, 2012
The marketing business is all about generating and utilizing customer insights throu ...
- So Long, Segmentation
Marketing Daily, Neil Capel - Tuesday, August 14, 2012
Today's technology allows companies to go far beyond the limits of tradition ...
- Finding That 'Moment Of Truth'
Marketing Daily, Maria Tazi - Tuesday, August 14, 2012
The first "moment of truth" occurs at the shelf, before you b ...
- FTC Survival Guide
Marketing Daily, Ted Murphy - Monday, August 13, 2012
While more and more brands rely on sponsored content to engage consume ...