As one platform unfolds into another, advertisers find new flight patterns everywhereA Simple Way To Have A Good IdeaOnline Spin, Kaila Colbin - Friday, September 28, 2012
I cannot begin to tell you the number of bad ideas ...
NFL: Your Bad Marketing Abuses FansMarketing Daily, Jim Lansbury - Thursday, September 27, 2012
The Monday Night debacle in Seattle, with bum calls by replacement officia ...
Online Sales Tax: A Non-IssueMarketing Daily, Danny Silverman - Thursday, September 27, 2012
Online sales tax collection is a growing phenomenon, yet it does n ...
How The Millennial Man Redefines Fashion Advertising Marketing Daily, Stephen Niedzwiecki - Wednesday, September 26, 2012
Realizing that men are becoming more fashion-conscious, brands must change the w ...
If You Manage People, Be As Good As My First Boss Online Spin, Cory Treffiletti - Wednesday, September 26, 2012
A few weeks ago I wrote an article about what the ne ...
Social Business Is GuacamoleMarketing Daily, Drew Neisser - Tuesday, September 25, 2012
Social media is like an avocado: tougher to grow than you m ...
Risk Is RelativeMediaDailyNews, Joseph Jaffe - Tuesday, September 25, 2012
The sad truth is that most advertising stinks. It's unmemorable, instantly forgettabl ...
Think Blue Instead Of GreenMarketing Daily, Joseph DeLuca - Monday, September 24, 2012
Consumers no longer want brands they can simply depend on -- th ...
Social Media: Secret Of The Successful CEOMarketing Daily, Ann Charles - Friday, September 21, 2012
Social media has forever changed the conditions in which CEOs operate. Whi ...
It Takes More than Big Data To Target CustomersOnline Media Daily, Megan Fearnow - Friday, September 21, 2012
Buying audiences based on complex data analysis is clearly a huge st ...
Packaging For Kids - More Than Just Funny FacesMarketing Daily, Steve Osborne - Thursday, September 20, 2012
A quick glance around the supermarket shows a sea of undifferentiated smili ...
When '13' Is Advertisers' Lucky NumberMarketing Daily, Bob McCurdy - Thursday, September 20, 2012
The cross-platform capabilities of radio extend far beyond the traditional airwaves, targeti ...
Solving The Ultimate Social Media ChallengeMarketing Daily, Peter Heffring - Wednesday, September 19, 2012
The most pressing concern for marketers who manage social media for glob ...
Welcome To The All-Channel WorldMarketing Daily, Len Stein - Tuesday, September 18, 2012
Ubiquity is YouTube's goal. YouTube doesn't want you to just watch vide ...
Three Principles For Evaluating Strategic Marketing Technology PartnersOnline Spin, Max Kalehoff - Tuesday, September 18, 2012
Over the past 15 years, I've served on both the client a ...
Marketing Through A Sales ChannelMarketing Daily, Richard Harris - Monday, September 17, 2012
Marketing through a sales channel can be extremely effective if certain conditio ...
'Peace' and 'Victory' Symbols And A Cyclist's Public Lancing Marketing Daily, Vanessa Horwell - Friday, September 14, 2012
Implicit in the victory symbol is recent violence (victory achieved), while t ...
Why IT Shouldn't Choose The CMSMarketing Daily, John Fairley - Friday, September 14, 2012
Content is a competitive resource in the digital marketplace, and companies th ...
The Challenge Of Scaling TalentOnline Spin, Kaila Colbin - Friday, September 14, 2012
If you've ever pitched to investors, you'll have heard the same fi ...
The Rallying Point For Online Ad MeasurementMarketing Daily, Diaz Nesamoney - Thursday, September 13, 2012
Measurement remains one of the most pressing issues in the online advertisi ...
Uncommon Sense -- What History?MediaDailyNews, Jeff Einstein - Thursday, September 13, 2012
While digital culture sells information and education as the keys to succe ...
What Brands Can Learn From Anna WintourMarketing Daily, Candy Washington - Tuesday, September 11, 2012
Anna Wintour, leading fashion icon and editor in chief of American "Vogue ...
Scratching The Itch To SwitchMarketing Daily, Robert Wollan - Tuesday, September 11, 2012
Consumers value offerings that target their needs and desires with precision. Leadi ...
Find Your (Brand) GreatnessMediaDailyNews, Joseph Jaffe - Tuesday, September 11, 2012
Nike is the marketer/brand of the decade, if not the millennium. Wi ...
Don't Play Politics With Your PlanningMarketing Daily, Laura Patterson - Friday, September 7, 2012
The future of your business will more likely be determined by yo ...
The New Crystal Ball For RetailersMarketing Daily, Michael Haydock - Friday, September 7, 2012
Anticipating the needs and behavior of consumers is more important today th ...
Maximum Alignment Equals Maximum Success Online Spin, Kaila Colbin - Friday, September 7, 2012
I had breakfast recently with a friend from college who is doi ...
The Fine Line For Account ExecutivesMarketing Daily, Laura Lauricella - Thursday, September 6, 2012
When it comes to the ad biz, finding the right balance betwe ...