- The Good Client
Marketing Daily, Len Stein - Monday, December 31, 2012
The best PR results are always the product of a collaborative agency/clie ...
- Lucky Thirteen: Trends For 2013
Marketing Daily, Robert Passikoff - Friday, December 28, 2012
As everyone knows, the number 13 holds great symbolism. For marketers a ...
- 'Consumer' Is A Four-Letter Word
Marketing Daily, Kent Valentine - Friday, December 28, 2012
By focusing not on what someone wants to buy, but on w ...
- Curing The PR Patient In 2013
Marketing Daily, Vanessa Horwell - Thursday, December 27, 2012
As we close out 2012, I fear our industry has developed ...
- Has Advertising Lost Its Creativity?
MediaDailyNews, Neil Klar - Thursday, December 27, 2012
In order to succeed, advertisers must blend the two sides of t ...
- What's In Store For Marketers in 2013? The Data Knows!
Marketing Daily, Mark S. Zagorski - Friday, December 21, 2012
Digital prognosticators beg their data scientists to run predictive algorithms to determi ...
- I Want To Be Tracked In 2013
Marketing Daily, Tom Phillips - Friday, December 21, 2012
Raise your hand if you're sick to death of all of t ...
- Give Me Control Of Your Currency, And I Care Not Who Makes The Laws
MediaDailyNews, Frank Maggio - Thursday, December 20, 2012
Nielsen is acquiring Arbitron. It's also partnering with Twitter. Welcome to t ...
- Uncommon Sense: Busting Through the Clutter
MediaDailyNews, Jeff Einstein - Thursday, December 20, 2012
The media invent the problems, then tell us to stay tuned f ...
- SantaCon As Social Metaphor
Marketing Daily, Drew Neisser - Wednesday, December 19, 2012
Unless you've been hiding under a sleigh somewhere, chances are you've notic ...
- The Bright Lights Of Broadway...And Madison Avenue
Marketing Daily, Bob McCurdy - Wednesday, December 19, 2012
Despite all of the headlines about the latest digital platforms, a balanc ...
- Beyond Newtown - Our Greatest Challenges
MediaDailyNews, Mike Bloxham - Wednesday, December 19, 2012
The shootings at Newtown carry a simple message: The status quo cann ...
- The Night(mare) Before Xmas!
MediaDailyNews, Tony Jarvis - Wednesday, December 19, 2012
Before evaluating this proposed Nielsen-Arbitron acquisition, the U.S. regulators should open t ...
- How To Successfully Invest In The Brand-Building Experience
Marketing Daily, Tracy Stokes - Tuesday, December 18, 2012
Strong brands are key enablers that will open the door to n ...
- Big Data's Big Deal: And Why It's The Ultimate 'Renewable Resource'
Marketing Daily, Alex Romanov - Tuesday, December 18, 2012
Like renewable energy's global worth, Big Data -- and the analysis ...
- 2013 Digital Marketing Trends: Brand Conversation To Commerce
Online Media Daily, Robert J. Ricci - Tuesday, December 18, 2012
Marketers are seeing tremendous opportunities to augment their messages and capture custom ...
- More Purpose And Sustainability
Online Spin, Max Kalehoff - Tuesday, December 18, 2012
I grew up with the simple value that you should leave ...
- Media Discuss Ethics Of Tragedy Journalism
Around the Net In Media, Phyllis Fine - Monday, December 17, 2012
A horrific tragedy like last Friday's Newton, Conn. shooting invariably brings ...
- Data Points That Can Make Or Break Your Facebook Strategy
Marketing Daily, Dilip Venkatachari - Monday, December 17, 2012
Despite the metrics mystery and stock market skepticism, one thing is absolute ...
- The Tragedy Of Newtown
Online Spin, Matt Straz - Monday, December 17, 2012
We live next door to Newtown, Conn., the small town where ...
- So Much to Say; Nothing to Say
The Social Graf, Erik Sass - Monday, December 17, 2012
Events like Newtown, 12/14, reveal the full range of contradictory feelings with ...
- Leverage Paid, Owned, Earned Media For Social Media Success
Marketing Daily, Brad Carraway - Friday, December 14, 2012
Content plays a major role in delighting a socially engaged consumer bas ...
- The Seven Secrets Of Online Shoppers
Marketing Daily, Eric Porres - Thursday, December 13, 2012
U.S. consumers are expected to spend $1 trillion this holiday season, wi ...
- Design As A Mission Critical Business Function
MediaDailyNews, Mike Bloxham - Wednesday, December 12, 2012
The best use of design comes when it is integral to t ...
- Would You Cheat On Your Favorite Brand?
Marketing Daily, Anne Bahr Thompson - Wednesday, December 12, 2012
Because favorite brands help them feel connected, influential, and productive, Millennials instinctive ...
- What CMOs Can Learn From The Election
Marketing Daily, Jake Beniflah - Tuesday, December 11, 2012
Leading CMOs have all sorts of valid demographic, psychographic and behavioral da ...
- Content, Channels, Consumers: How To Manage It All
Marketing Daily, Eric Courville - Tuesday, December 11, 2012
The key for marketers is delivering the right message through the rig ...
- 'Tis the Season To Be Shopping
Marketing Daily, Projjol Banerjea - Monday, December 10, 2012
As the holiday season draws near, advertisers should not forget that "y ...
- Email Is A Strong Tool to Socialize the Enterprise
Show Daily, Stephanie Miller - Monday, December 10, 2012
Email is still a very important channel in socializing the enterprise, becau ...
- BlackCyberDay And Trickle-Down Techonomics
Marketing Daily, Doug Grinspan - Friday, December 7, 2012
In the wake of Sandy's and the closely following nor'easter's path ...