- Six Brand Archetypes To Guide Positioning Strategy
Marketing Daily, Joseph Gelman - Thursday, January 31, 2013
"Brand Archetype" models help define the space in which brands should pla ...
- Is Nielsen's Purchase of Arbitron Good For The Media Business?
MediaDailyNews, Charlene Weisler - Thursday, January 31, 2013
Probably one of the biggest media deals in recent years has be ...
- Feet of Clay - But Really Nice Shoes
Marketing Daily, Claudia Caplan - Wednesday, January 30, 2013
No, son -- you shouldn't get excited when your favorite player hi ...
- Bid Farewell To The Marketing Funnel
Marketing Daily, Corinne Munchbach - Wednesday, January 30, 2013
CMOs need to bid adieu to the marketing funnel and welcome ...
- Lance Armstrong's Oprah Moment
Marketing Daily, Vanessa Horwell - Tuesday, January 29, 2013
Oprah's "magic touch" has a great track record, but considering the clo ...
- Get Your Local Marketing House In Order
Marketing Daily, Shane Vaughan - Tuesday, January 29, 2013
There's no time better than the present for a fresh start a ...
- The Changing Face Of Brand Leadership
Marketing Daily, Anne Bahr Thompson - Monday, January 28, 2013
The blending of brand leadership with favorite brands and good citizenship creat ...
- Help Brands Score This Super Bowl: 5 Trends
Marketing Daily, Martin Hayward - Friday, January 25, 2013
The Super Bowl is the high point of the football season a ...
- Some Digital Marketers Are Still In The Dark
Marketing Daily, - Thursday, January 24, 2013
Knowing that your consumers are researching and purchasing earlier each year mea ...
- The Tablet: A-List Device, B-List Medium
Online Media Daily, Mike Bloxham - Wednesday, January 23, 2013
The tablet -- as a general category -- is undoubtedly exciting a ...
- The Forces At Work In 2013
Marketing Daily, Kathy Oneto - Tuesday, January 22, 2013
With a view toward 2013, it's hard to predict where the win ...
- Resolution: Embrace Consumer Relevance
Marketing Daily, Glen Hartman - Monday, January 21, 2013
As we enter 2013 and technologies and communications channels continue to evolv ...
- Nike Plus: Getting Engagement Right
Marketing Daily, Kent Valentine - Friday, January 18, 2013
Nike knows that somewhere deep inside, some of us would love ...
- Keeping The Mobile Workforce Connected and Productive
Marketing Daily, Patrick Campbell - Thursday, January 17, 2013
Dispersed workforces will continue to increase as organizations expand. Organizations must asse ...
- Top 5 Media-Buying Predictions For 2013
Marketing Daily, David Jakubowski - Wednesday, January 16, 2013
Digital spend continued to grow in 2012. I expect this trend ...
- Designing A New Business Logo: 3 Rules
Marketing Daily, Deborah Sweeney - Tuesday, January 15, 2013
Your business logo stands as a symbol of familiarity and trust with ...
- Auto Industry - A Greater Digital Marketing Imperative
Marketing Daily, Luca Mentuccia, Anatoly Roytman - Tuesday, January 15, 2013
As car shoppers depend more and more on Web sites to ma ...
- Don't Struggle With Big Data
Marketing Daily, Joelle Kaufman - Monday, January 14, 2013
Instinct, experience, and even data inform marketers about the tone, images, a ...
- Fred Turner, Guardian Of The Standards
Marketing Daily, Barry Klein - Friday, January 11, 2013
For some of us who worked with Fred Turner, he was alwa ...
- My New Year's Resolution: Feel Ridiculous More Often
Online Spin, Kaila Colbin - Friday, January 11, 2013
Over the holiday, I spent a week in the Blue Mountains ...
- The Rise of the Super-Empowered Customer
Marketing Daily, Jon Sanderson - Thursday, January 10, 2013
In today's business, the customer matters more than anything. With customer loyal ...
- Top Online Brand Protection Strategies For 2013
Marketing Daily, Frederick Felman - Wednesday, January 9, 2013
'Tis the season for checklists! As the new year begins, it's importa ...
- Back To Our Roots For Successful Marketing
Marketing Daily, Laura Patterson - Wednesday, January 9, 2013
Today's most successful companies are customer-focused and committed to creating and deliveri ...
- Food Advertising Protests Endanger Kids TV
Marketing Daily, Barry Klein - Tuesday, January 8, 2013
Those who would take the responsibility for child discipline from parents thi ...
- Young Adults, Retailers Move Home For The Holidays - And Beyond
Marketing Daily, Jill Puleri - Tuesday, January 8, 2013
Graduating from college is taking on a new meaning as many ...
- A Smorgasbord Of Segments
Marketing Daily, Eric Bosco - Monday, January 7, 2013
With the abundance of segments today, it's impossible for a brand ...
- HSBC: Rogue's Favorite Money Launderer?
Marketing Daily, Robert Passikoff - Friday, January 4, 2013
HSBC spent years positioning itself as the "worldwide local bank" through ...
- It's Time For An Image Strategy
Marketing Daily, Susan Thesing - Friday, January 4, 2013
In our image-driven digital landscape, marketers and publishers are embarking on ...
- The Year Ahead, What We Can Learn From 2012
Online Media Daily, Cella M. Irvine - Friday, January 4, 2013
Many of the trends we saw in 2012 -- from the ongoi ...
- Up With 'Downton'
TV Watch, Fern Siegel - Friday, January 4, 2013
The third season of British period drama 'Downton Abbey,' a blockbuster h ...