- The Power Of Keeping A Promise
Marketing Daily, Dawn Palmer - Wednesday, July 31, 2013
Although a majority of customers express disappointment over what they perceive ...
- The Gen X CMO, Smarter Search And Smarter Content
Marketing Daily, Russ Mann - Tuesday, July 30, 2013
Agencies and ad-tech software creators need to be able to service t ...
- Ground Your Innovation Strategy In The Shopper
Marketing Daily, - Tuesday, July 30, 2013
Threading shopper insights throughout the NPD process enables manufacturers to optimize the ...
- An Appreciation: Honoring Craft
Marketing Daily, Nanda Sibol - Monday, July 29, 2013
As the economy picks up and consumers can afford to spend mor ...
- The Great Role Reversal
Marketing Daily, Meg Asaro - Friday, July 26, 2013
By elevating the conversation to the concepts of nurturing and love, ...
- The Late Great Social ROI Debate
Marketing Daily, Drew Neisser - Thursday, July 25, 2013
Few things would make me happier than an easy formula to prov ...
- Is Your Web Site Working?
Marketing Daily, Tamara Weintraub - Thursday, July 25, 2013
How do you know if your Web site is working to g ...
- Maximizing The Potential Of New Advertising Models
Marketing Daily, Kerry Bianchi - Wednesday, July 24, 2013
It's no longer enough to just spend money in digital -- n ...
- The Big Data And Mobile Privacy Conundrum
Marketing Daily, Alex Romanov - Wednesday, July 24, 2013
Although no brand is going to unleash an NSA-style snooping campaign, ...
- 'The Walking Dead,' 'Bates Motel' And 'Sharknado' Among Top TV Attractions At Comic-Con
MediaDailyNews, Ed Martin - Wednesday, July 24, 2013
What's truly amazing about the Con is how quickly a new televisi ...
- In Data, Precise Is Not Always Accurate
Marketing Daily, Kevin Lyons - Monday, July 22, 2013
I believe that Big Data has yet to fulfill its promise ...
- Social Media 'No-No's': 5 Reminders
Marketing Daily, Matthew Witt - Friday, July 19, 2013
Every week seems to bring another social-media slip-up -- whether from ...
- Can The Tech World Beget A Less Bad Form Of Government?
Online Spin, Kaila Colbin - Friday, July 19, 2013
"Two wolves and a sheep voting on what to have for dinner ...
- From Big-Box To Small-Box...To Micro-Box?
Marketing Daily, Teresa Liu - Thursday, July 18, 2013
As online and mobile sales continue to rise, individual brick-and-mortar spaces a ...
- Why Brands Need To Start Thinking More Like Publishers
Marketing Daily, Jamie Tedford - Thursday, July 18, 2013
Content marketing is by many measures the future of social media advertisin ...
- What Is Asia? 12 Answers For Western Marketers
Marketing Daily, Craig Briggs - Wednesday, July 17, 2013
What is Asia? There are a million answers to this question, b ...
- How Boutique Firms Win Clients Through Global Customer Service
Marketing Daily, Himanshu Sareen - Wednesday, July 17, 2013
By focusing on providing clients with strategically placed regional resources, stressing t ...
- Innovation and Data - The Marketer's Dilemma
Marketing Daily, Tony Quin - Tuesday, July 16, 2013
Innovation is tough enough without tying our hands to the past. ...
- CXM For B2B Marketers: Challenges And Opportunities
Marketing Daily, Navin Nagiah - Tuesday, July 16, 2013
We have moved from traditional CRM to customer experience management. Today's C ...
- From Cave Paintings To Leonardo da Vinci: The Evolution Of Persona Targeting
Marketing Daily, Vanessa Naylon - Monday, July 15, 2013
Brand advertisers can now paint a more accurate picture of their audien ...
- Unilever Puts People First
Marketing Daily, Ken Beaulieu - Friday, July 12, 2013
Unilever's latest marketing strategy, "Crafting Brands for Life," represents a sharply focus ...
- How Diversity Leads To Better Creativity In Global Advertising
Marketing Daily, Gina Grillo - Thursday, July 11, 2013
At the Cannes International Festival of Creativity in June, the wide-ranging background ...
- The Best Market Research Tool You're Not Using
Marketing Daily, Sarah Browne - Thursday, July 11, 2013
Forget about the typical reasons that brands pay attention to Pinterest. Instea ...
- Making Time Count In The Art Of The Sale
Marketing Daily, Brian McFarland - Wednesday, July 10, 2013
Consumers have never been busier and more pressed to produce results wi ...
- Marketing Funnel Lexicon: Retargeting
Marketing Daily, David Karel - Wednesday, July 10, 2013
One of the best approaches to driving online conversions is retargeting. Bran ...
- Content Selling: The Vendor Landscape
Marketing Daily, Peter Mollins - Tuesday, July 9, 2013
Just as content marketing has revolutionized B2B sales, content selling is becomi ...
- Is Your Data Plan On Target?
Marketing Daily, David Booth - Tuesday, July 9, 2013
Big Data, data-driven marketing, analytics and a host of other goals focus ...
- Why Marketers Need To Rethink Radio Audiences Now
Marketing Daily, Jeff Haley - Monday, July 8, 2013
Too many brands seem to be stuck in last-century thinking that addi ...
- Pay For Performance Works For Agencies And Clients
Marketing Daily, Matt Kelley - Friday, July 5, 2013
In a value-based performance model, an agency takes the time to understa ...
- FTC's New Paid Search Guidance Will Rearrange Search Marketing
Online Media Daily, Marc Purtell - Friday, July 5, 2013
The FTC's warning to search engines should be a wake-up call ...