- Is Marketing Research Dead?
Marketing Daily, Allen DeCotiis - Friday, September 27, 2013
How do research and marketing professionals recapture the growth of our industr ...
- Why 'Set It And Forget It' Is Not A Good Strategy For Facebook Advertising
Marketing Daily, Nancy Smith - Thursday, September 26, 2013
The key to successful advertising on Facebook is discovering a way ...
- Content Marketing Lessons From A 9th Grade Mixtape
Marketing Daily, John Shea - Wednesday, September 25, 2013
As companies create communication plans to meet consumers' needs, marketers face ...
- Social Dysfunction: Three Social Marketing Pitfalls To Avoid
Marketing Daily, Justin Gray - Tuesday, September 24, 2013
The beauty of social media is that it offers a two-way conversati ...
- Publishers Must Get Smarter To Survive The Social Revolution
Online Media Daily, Ted Prince - Tuesday, September 24, 2013
It's not exactly news that print media brands, particularly those with ...
- When Clients/Prospects Believe In You
Marketing Daily, Ted Leonhardt - Friday, September 20, 2013
When a client or prospect asks for something, the agency -- wheth ...
- Evolution Or Extinction: Why Innovation Is The Only Way Forward
Marketing Daily, Jon Collins - Thursday, September 19, 2013
Digital innovation is reshaping the way most companies work, making it possib ...
- Never Say Never. Again.
Online Spin, Joseph Jaffe - Thursday, September 19, 2013
I just returned from Google's Zeitgeist conference and my head is sti ...
- Empower New Salespeople To Deliver Quickly
Marketing Daily, Peter Mollins - Wednesday, September 18, 2013
Your sales team needs to be equipped up front with a ri ...
- Why Loyalty Data Should Be The Focus Of Your Brand Marketing Strategy
Marketing Daily, Michael Hemsey - Tuesday, September 17, 2013
Leveraging the data-gathering power of your loyalty program technology is essential f ...
- 6 Steps To Determine Your Data And Analytics Maturity
Marketing Daily, David Booth - Tuesday, September 17, 2013
Every organization is at a different level of data and analytics maturit ...
- Lifestyle Branding: That Isn't Enough, Either
Marketing Daily, Ted Mininni - Monday, September 16, 2013
Lifestyle brands with staying power appear to be able to transcend tren ...
- Media Buying: As Easy As Pie?
Marketing Daily, Kelly Dulin - Friday, September 13, 2013
The same approach to pie making can be applied to the a ...
- I'm Not Listening But I Hear You...
Marketing Daily, Bob McCurdy - Thursday, September 12, 2013
Messaging that is absorbed subconsciously while listening non-consciously can create brand associatio ...
- Marketing Lexicon: Full-Funnel Marketing
Marketing Daily, David Karel - Thursday, September 12, 2013
As the B2B buying process becomes increasingly complex, with prospects doing mo ...
- The CMO-CIO Disconnect: Stronger Collaboration Drives Digital Success
Marketing Daily, Nandini Nayak - Wednesday, September 11, 2013
The CMO and CIO -- who together control significant portions of t ...
- The Fine Art of Navigating Client/Agency Dynamics
Marketing Daily, Brian McFarland - Wednesday, September 11, 2013
The best, brightest, and most successful sellers know the fastest and mo ...
- 3 Things Auto Brands Need To Know About Social Media Marketing
Marketing Daily, Tania Yuki - Tuesday, September 10, 2013
While it may not yield immediate bragging rights in terms of bi ...
- Fail Forward - A New Approach To Creative Flexibility
MediaDailyNews, Craig Elimeliah - Tuesday, September 10, 2013
In the boardrooms and studios of the creative services and customer experien ...
- Can JCPenney Use Back-to-School To Reclaim Its Safety Zone?
Marketing Daily, David Forbes - Monday, September 9, 2013
In doing away with all sales, Penney took a giant step o ...
- Engaging Consumers In A Multi-Screen World
Marketing Daily, Shrikant Latkar - Friday, September 6, 2013
As the popularity of multi-screening grows, it will be crucial for markete ...
- What Can Marketers Learn From Target's New Mobile App?
Marketing Daily, Michael Caccavale - Thursday, September 5, 2013
In an age when Walmart has a budget to fight the petitio ...
- Always Be Measuring: The Role Of The 21st Century Marketer
Marketing Daily, Mike Volpe - Thursday, September 5, 2013
If the motto of the 1980s salesperson was "always be closing," t ...
- Data's Role In Omni-Channel Marketing
Online Media Daily, Dan Sherr - Thursday, September 5, 2013
Customer transactions and data available from most point of sale systems, e.g ...
- Valspar Paints A Brighter Future
Marketing Daily, Ken Beaulieu - Wednesday, September 4, 2013
In 2007, Valspar made the bold decision to create a consumer-facing bra ...