- Machine Translation: 5 Keys To Delivering Relevant Global Content
Marketing Daily, Brian Otis - Wednesday, October 30, 2013
As consumers demand better information and meaningful relationships with their favorite brand ...
- The CMO's New Million-Dollar Slide (Not)
Marketing Daily, Erich Joachimsthaler - Wednesday, October 30, 2013
So take your old funnel images and line your birdcages. While you' ...
- Back-To-School Shopping Season Offers A Lesson For The Holidays
Marketing Daily, Andrew Minard - Tuesday, October 29, 2013
With only marginal sales gains expected this November and December, the 20 ...
- Digital Marketers And The B-School Question
Marketing Daily, Ben Plomion - Tuesday, October 29, 2013
Is business school the right move for someone seeking a career ...
- Time-Starved, Digitally Enabled, And Information-Entitled
Marketing Daily, Jennie Purtell - Monday, October 28, 2013
Just because most people are time-starved doesn't mean they aren't shopping. T ...
- Marketing Attribution Models Are Not A Magic Wand To Improve Sales
Marketing Daily, Greg Coleman - Friday, October 25, 2013
Although direct-response advertisers -- from next-generation algorithmic method users to the tried-and-tr ...
- Perils Of Personalization Vs. Privacy
Marketing Daily, Jerry Jao - Thursday, October 24, 2013
Talking about Big Data to consumers from the perspective of providing releva ...
- Your Sales Technology In A Box
Marketing Daily, Peter Mollins - Thursday, October 24, 2013
Sales leaders need tips on how to select the right tools ...
- The Conference Attendee's Bill Of Rights
Marketing Daily, Drew Neisser - Wednesday, October 23, 2013
Conferences can be transporting, opening your mind to new worlds and creati ...
- Five Years of Change For Retail Marketers
Marketing Daily, Jeff Weidauer - Wednesday, October 23, 2013
For retail marketers, the past five years have been tough. Not on ...
- Braintree And Beyond: What Marketing Can Teach The Payments Industry
Marketing Daily, Nishat Mehta - Tuesday, October 22, 2013
Customers have higher expectations than ever, and the transactions space must evol ...
- For Word of Mouth, The Secret Sauce Lies In The South
Marketing Daily, Ed Keller - Tuesday, October 22, 2013
A newly released study, "America's Most Talkative Cities," provides a top ...
- Setting The Stage For Big Data Success
Marketing Daily, David Booth - Monday, October 21, 2013
Driving your Big Data initiatives from initial monitoring to organizational transformation wi ...
- Marketing Lexicon: Lead Nurturing
Marketing Daily, David Karel - Monday, October 21, 2013
We have now turned the page to a new chapter in le ...
- It's Only Natural -- Or Is It?
Marketing Daily, Bill Goodwin - Friday, October 18, 2013
Why introduce a child to snacks and foods that aren't truly go ...
- What's Your Data Worth?
Marketing Daily, Craig Macdonald - Thursday, October 17, 2013
Companies seeking new data monetization revenue opportunities by leveraging their data wi ...
- PepsiCo's New Marketing Mindset
Marketing Daily, Ken Beaulieu - Wednesday, October 16, 2013
Carlos Saavedra, director of culture marketing at PepsiCo Beverages America and ...
- Targeting Our Way To Lower Profits
Marketing Daily, Bob McCurdy - Friday, October 11, 2013
When negotiating off a target demo, AM/FM radio stations price themselves again ...
- The American Way (Ranked 27th In The World)
MediaDailyNews, George Simpson - Friday, October 11, 2013
The New York Times this week reported on a new study, ...
- Optimize Your Social Media Strategy: 6 Tips
Marketing Daily, Brian Spero - Thursday, October 10, 2013
As a growing majority jump on the social media bandwagon, businesses mu ...
- Immersive Brand Experience As A Way Of Life
Marketing Daily, Gregg S. Lipman - Wednesday, October 9, 2013
In order to resonate with consumers, you cannot simply offer products a ...
- The Foolproof Guide To Trending On Twitter
Marketing Daily, Susan Frech - Tuesday, October 8, 2013
Seeing your brand as a trending hashtag on a social network th ...
- What Is Your Personal Data Worth?
Marketing Daily, TJ Person - Tuesday, October 8, 2013
Typical desired demographic information has surpassed gender, age, and income level, a ...
- Finding The Holy Grail Of Marketing: True Loyalty
Marketing Daily, Mark McKinney - Friday, October 4, 2013
The problem with most loyalty programs is that they don't build loyal ...
- How To Take Back The Reins
Marketing Daily, Laura Patterson - Thursday, October 3, 2013
We all need to be solid, dependable team players, but there's ...
- 7 Tips To Win The Retail Holiday
Marketing Daily, Lou Bart - Thursday, October 3, 2013
With so many choices, retailers need to work harder than ever ...
- Men, Women, And Media: United by Media, Divided By Content
Marketing Daily, Maria Cole, Stephen Kraus - Wednesday, October 2, 2013
Mars, meet Venus. And start arguing. A recent study of gender a ...
- Marketers Need A Healthy Mix Of Paid And Organic Search
Marketing Daily, Marc Purtell - Tuesday, October 1, 2013
The increasing price war in paid search may be good for t ...