- The Power Of The Urban Youth Demographic - And How To Target It
Marketing Daily, Shawn Prez - Tuesday, December 31, 2013
As you reevaluate your budgets this year, consider the spending power ...
- Getting Social In 2014
Marketing Daily, Drew Neisser - Monday, December 30, 2013
If 2013 taught us one lesson, it is that social media ...
- Tools To Target The Right Leads
Marketing Daily, Peter Mollins - Friday, December 27, 2013
Sales and marketing professionals have a finite set of resources and shou ...
- The New Era Of Data-Driven Video Ad Creative
Marketing Daily, Oren Harnevo - Monday, December 23, 2013
As video moves beyond TV and has become an essential tool ...
- How To Create A Client-Optimized Experience On Your Web Site
Marketing Daily, Daniel Incandela - Friday, December 20, 2013
The value in an optimized Web site isn't just delivering more target ...
- Goodbye, General Market
Marketing Daily, Karl Greenberg - Friday, December 20, 2013
Try this: get an almanac, find the page detailing the Western Hemisphe ...
- Why Magazines Are The New Catalogs This Holiday Season
Marketing Daily, Scott Cooper - Thursday, December 19, 2013
Will shoppable magazines ever replace catalogs as the go-to medium for shoppin ...
- Fourteen Trends To Help Re-Create 2014
Marketing Daily, Robert Passikoff - Wednesday, December 18, 2013
Here are 14 critical trends to help marketers re-create their own futur ...
- Why Retailers Should Consider Portfolio Optimization
Marketing Daily, Teresa Liu - Wednesday, December 18, 2013
Companies today need to consider where they should strategically invest in buildi ...
- Five Ways To Make Every CTA Work Harder
Marketing Daily, Alit Bar Sadeh - Tuesday, December 17, 2013
Just three little words: call to action -- yet so much ...
- Modern Families Moving Markets
Marketing Daily, Bill Goodwin - Tuesday, December 17, 2013
Research has proven the value of simply sitting down to dinner togethe ...
- B2B Marketers Get In The Attribution Game In 2014
Marketing Daily, Jeff Zwelling - Monday, December 16, 2013
This was the year in which business-to-consumer marketers became cheerleaders for attributio ...
- Publish Once, Share Everywhere (P.O.S.E.) For YouTube Success
Marketing Daily, Rob Kurfehs - Friday, December 13, 2013
Google made headway in the early search engine wars by pushing relevan ...
- Hey CMOs, Here's Why You're Doing Social Wrong
Marketing Daily, John Lee - Thursday, December 12, 2013
Social, for all its growth, is still a grossly misunderstood marketing chann ...
- Marketing To-Do List For 2014
Marketing Daily, Craig Macdonald - Thursday, December 12, 2013
Marketers have many goals to consider for 2014: moving budgets from offli ...
- How To Avoid The Seven Deadly Sins Of Brand Asset Management
Marketing Daily, Eric Courville - Wednesday, December 11, 2013
Building a brand involves investing in and ensuring its integrity. Being ab ...
- Redefining Search With Google Hummingbird
Marketing Daily, Janet Bartoli - Tuesday, December 10, 2013
Google Hummingbird -- the newest and biggest update to Google's search algorit ...
- Sharpen Your Marketing Strategy With Accountable Media
Marketing Daily, Christine Oliveri - Tuesday, December 10, 2013
Modern, cross-channel media consumption can generate incredibly valuable data, and presents ...
- WPP Acquires Crystal Semantics: Hedging Bets Given Demise Of The Cookie, Or Is Content Truly King?
Real-Time Daily, Seth Ulinski - Tuesday, December 10, 2013
After firsthand experience selling Crystal Semantics' core technology while working with European-bas ...
- Big Data And Marketing: Don't Believe Everything You Read
Marketing Daily, Jorge Aguilar, Susan Nelson - Monday, December 9, 2013
Big Data has the potential for real transformation. It's an opportunity ...
- The Tough Decisions Of The Global Marketer
Marketing Daily, David Doty - Friday, December 6, 2013
Whether it's defining standards, selecting the right interactive experience, or globalizing bra ...
- The Consumer Web: On The Verge Of A Major Breakthrough?
Marketing Daily, Tom Chavez - Thursday, December 5, 2013
Today, Web experiences are about Big Data, with people categorized by "typ ...
- Addressable TV: Who Are We Really Addressing?
MediaDailyNews, Tracy Gross - Thursday, December 5, 2013
Addressable TV delivers efficiency, performance tracking and actionable insights. And it provid ...
- How To Prevent Lead Leaks And Get More Customers
Marketing Daily, Todd Ebert - Wednesday, December 4, 2013
What can marketers do to prevent leaks in their marketing and sal ...
- Most Super Bowl Ads Fail, But Yours Doesn't Have To
Marketing Daily, Jeri Smith - Tuesday, December 3, 2013
Very few brands succeed in changing consumer behavior with their Super Bo ...
- Big-Box Retailers Prepare To Face Off With Small Business This Holiday Season
Marketing Daily, Debora Lance - Tuesday, December 3, 2013
National retailers generally do not consider small businesses to be major competito ...
- Facebook Is Not The Super Bowl
Marketing Daily, Joe Germscheid - Monday, December 2, 2013
Change is coming, and Facebook should lead, not follow TV's outdated ma ...
- Why I'm Not Building a Native Ad Network
Online Media Daily, Kunal Gupta - Monday, December 2, 2013
The tremendous market excitement and buzz tied to native ads is th ...
- Stop Saying Ad Networks Are Dead Or Dying - Just Stop
Real-Time Daily, Jeff Hirsch - Monday, December 2, 2013
It's time to stop pronouncing the death of the ad network a ...