- Brands Refine 'Plays' On Game Day
Marketing Daily, Deborah Hanamura - Friday, January 31, 2014
Marketers have used data to tailor campaigns for years, and the n ...
- Macroeconomics And The Digital Space
Marketing Daily, Jeff Hirsch - Friday, January 31, 2014
Recalling eighth-grade civics may not be the most exciting thing in t ...
- 3 Ways To Photo Bomb The Super Bowl
MediaDailyNews, Jason Marks - Friday, January 31, 2014
The Super Bowl is the advertising mecca -- a worshipful paean ...
- Taking On Princeton In A Pub Quiz
Online Media Daily Europe, Andy Oakes - Friday, January 31, 2014
So it seems Facebook is over. Again. Like the way flood warnin ...
- 2014: Year Of The Disconnect
Marketing Daily, Seth Diamond - Thursday, January 30, 2014
What's on deck for consumer and shopper behaviors and attitudes? Fundamentally, ...
- Why Cut Down Movie Trailers?
Marketing Daily, Robert Marich - Thursday, January 30, 2014
Not many retailers advocate less marketing by their product suppliers, but that ...
- Rules, Trends And Avoiding Shiny Objects
MediaDailyNews, Mike Bloxham - Thursday, January 30, 2014
The mass market does not use technology for what it can d ...
- Horse Sense For The Year Of The Horse
Marketing Daily, Ruth Ong - Wednesday, January 29, 2014
Jan. 31 marks the start of the Year of the Horse. T ...
- RTM: Preparing to Be Spontaneous
Marketing Daily, Drew Neisser - Wednesday, January 29, 2014
Talk to experts about real-time marketing (RTM) and you can almost fe ...
- 5 Tips For Brands To Score At National Event Campaigns
MediaDailyNews, Charlie Fiordalis - Wednesday, January 29, 2014
The calendar is still packed with events for the advertiser's taking. Wi ...
- 4 Resolutions For Non-profit And Government Marketers In 2014
Marketing Daily, Judith Pryor - Tuesday, January 28, 2014
Last year, 10% of American internet users expanded to multiple online conte ...
- Super Bowl Unboxed: How The Second Screen Could Save The $4M Ad
MediaDailyNews, Matt Keiser - Tuesday, January 28, 2014
Clearly, advertisers are going to tap into the immense reach of t ...
- Whither Local News?
Online Media Daily Europe, Andy Oakes - Tuesday, January 28, 2014
Last week we heard that AOL is relinquishing its control of Patc ...
- NATPE 2014: What Marketers Need
Marketing Daily, Mitch Burg - Monday, January 27, 2014
January, the midpoint of the broadcast year, is the time when ...
- Viewable Ads
Online Media Daily Europe, Volker Ballueder - Monday, January 27, 2014
A new year, a new start for display advertising. Since the ri ...
- Beware, Bottom Feeder On The Loose!
Marketing Daily, Karl Greenberg - Friday, January 24, 2014
If you read this "Atlantic" article, you may want to immediately disinfe ...
- 6 Unexpected Research Trends For '14
Marketing Daily, David Forbes - Friday, January 24, 2014
One of the best things about working in market research is th ...
- A Lifelong Commitment
Marketing Daily, Floren Robinson Pressman, Jonas Sjoquist - Thursday, January 23, 2014
Today's customers expect companies to adapt to their needs, proactively seek th ...
- What B2B Marketers Need To Know For '14
Marketing Daily, Elizabeth Chambers - Wednesday, January 22, 2014
The new year will see social media becoming a key aspect ...
- Changes That Will Make Or Break Your 2014
Marketing Daily, Jeri Smith - Tuesday, January 21, 2014
While we all know that not all advertising dollars are spent wisel ...
- Assembling A High-Performance Marketing Engine
Marketing Daily, David Karel - Monday, January 20, 2014
Change is coming at marketers fast and furiously, and they are we ...
- Just Get Me Good Customer Service
Marketing Daily, Karl Greenberg - Friday, January 17, 2014
As Mark Hurd, president of Oracle, Benjamin Karsch, CMO of Cigna, a ...
- New Wave Of Marketing - Why It Had To Happen Now
Marketing Daily, Erik Severinghaus - Friday, January 17, 2014
The marketing technology landscape is changing quickly as large companies (new a ...
- 'You Get The Trade Body You Deserve'
Online Media Daily Europe, Andy Oakes - Friday, January 17, 2014
Last week, in my column on New Year's "Resolutions for The Digit ...
- 5 Things That Could Transform Your CPG Brand
Marketing Daily, Eric Weisberg - Thursday, January 16, 2014
CES 2014 laid a few golden eggs that just might transform yo ...
- They Have Consumers At 'Hello'
Marketing Daily, Ken Beaulieu - Thursday, January 16, 2014
Craig Dubitsky says his personal mission in life is to elevate t ...
- CPG Marketers Under Microscope In '14
Marketing Daily, Gib Bassett - Wednesday, January 15, 2014
Consumer packaged goods marketers depend on contractors, agencies and consulting firms, arguab ...
- Brand Advocacy: Fact Or Fiction?
Marketing Daily, Theresa Trevor - Tuesday, January 14, 2014
No marketer, brand manager, marketing automation professional or even an advocacy marketi ...
- 2014: The Year Of SMS Marketing
Mobile Marketing Daily, Bob Wamness - Tuesday, January 14, 2014
This year, marketers can expect to see increasingly connected customers become ev ...
- The Evolution Of Marketing Automation
Marketing Daily, Troy Burk - Monday, January 13, 2014
MA has evolved since its basic beginnings into robust solutions, geared towar ...