- What's Meaning When You Can Have Experience?
Marketing Daily, Karl Greenberg - Friday, February 28, 2014
Joseph Campbell wrote that people who think they are searching for t ...
- WhatsApp: It's The Real Thing
Marketing Daily, Stephen Schuster - Friday, February 28, 2014
When news broke that Facebook bought WhatsApp for $19 billion, I w ...
- Progress On The Trade Body Front
Online Media Daily Europe, Andy Oakes - Friday, February 28, 2014
There are concerns among advertisers regarding the transparency and visibility around t ...
- Ramp Up Your Content Game
Marketing Daily, Drew Neisser - Thursday, February 27, 2014
Before the Olympics fade from your memories, I want to call yo ...
- Gaming Oscar Night Buzz
Marketing Daily, Graham MacInnes, Jackson Murphy - Thursday, February 27, 2014
The rules of engagement for a social night of Hollywood excitement. ...
- What Are You Streaming?
MediaDailyNews, Mike Bloxham - Thursday, February 27, 2014
Today, the DVR is stronger than ever - a continually growing presen ...
- Ubiquity Of Data Changes Everything
Marketing Daily, Niraj Pant - Wednesday, February 26, 2014
It's about ever-present data that can be generated from almost any acti ...
- Nudging Consumers To Eat Healthier
Marketing Daily, Tony DiFilippo - Wednesday, February 26, 2014
It's not news that there's a health crisis in America. According ...
- There Is No "Problem" With TV News...Only Opportunity
MediaDailyNews, Lee Abrams - Wednesday, February 26, 2014
Television news often seems to adhere to a playbook created in t ...
- WhatsApp Buy's Marketing Impact
Marketing Daily, Pam Sahota - Tuesday, February 25, 2014
Imagine sending a group message to people to let them to kn ...
- NBC@Sochi: Learning to Crawl?
MediaDailyNews, Don Seaman - Tuesday, February 25, 2014
NBCU paid $775 million for the rights to broadcast the Sochi Olympic ...
- Warp Speed, Data
Marketing Daily, Joe Lozito, Alex Mahernia - Monday, February 24, 2014
Big Data is the best thing to ever happen to advertising. ...
- Never-ending, Always-growing Story
Online Media Daily Europe, Volker Ballueder - Monday, February 24, 2014
Everyone talks about big data and that it is all so importa ...
- WhatsApp Buy Is Brilliant Or Crazy, Probably
Marketing Daily, Karl Greenberg - Friday, February 21, 2014
Facebook's hugely expensive acquisition of WhatsApp is inspired. And risky. And probab ...
- A Road Map For Improving Measurement Of Online Sales Return
MediaDailyNews, Joe Abruzzo - Friday, February 21, 2014
Advertisers are demanding greater accountability. They are looking for data points th ...
- Keep Readers Foremost In Mind
Online Media Daily Europe, Andy Oakes - Friday, February 21, 2014
How many times have you heard media owners and commentators tell y ...
- Expertise In Generalism
Marketing Daily, Michael Baer - Thursday, February 20, 2014
As the world changes ever faster, and the challenge of connecting doze ...
- Our Most Underused Resource: Intuition
Marketing Daily, Cassie Hughes, Gabrey Means - Wednesday, February 19, 2014
Strong marketing is a combination of having a great idea, doing t ...
- The Definition Of An Ad Impression
Marketing Daily, Reid Tatoris - Tuesday, February 18, 2014
The most common unit of measurement in digital advertising is the impressio ...
- Showrooms Replace Stores: Shopping Circa 2015
MediaDailyNews, Barry Lowenthal - Tuesday, February 18, 2014
Showrooms work great for electronics, clothing and furniture stores. With faster mobi ...
- 3 Legal Trends That Will Impact Advertisers in 2014
MediaDailyNews, Marc Roth - Monday, February 17, 2014
Just as advertising reflects the world around us, the legal issues present ...
- Miles Knows Marketing
Marketing Daily, Karl Greenberg - Friday, February 14, 2014
This week I watched a video of a presentation at Harvard ...
- Digital Sector Needs Better Definition
Online Media Daily Europe, Andy Oakes - Friday, February 14, 2014
Sadly, the digital marketing world has failed to market itself very we ...
- What's In A Name?
Marketing Daily, Julie Doughty - Thursday, February 13, 2014
People tend to think naming is magic, that the "right name" ...
- Brand Management Re-imagined
Marketing Daily, Gib Bassett - Tuesday, February 11, 2014
Considering the hundreds of brand websites, social media accounts, email lists, mobi ...
- The Rise Of The Meta-Ad
Marketing Daily, Karl Greenberg - Friday, February 7, 2014
I know it's an effective online component of a TV campaign th ...
- The Age Of Redefinition
Marketing Daily, Nanda Sibol - Friday, February 7, 2014
The process of redefinition allows us to reevaluate our core values wi ...
- London's Start-up Scene Is Thriving
Online Media Daily Europe, Andy Oakes - Friday, February 7, 2014
"London is on top of its game," says Joanna Shields, CEO ...
- Let's Brand The Weather
Marketing Daily, Drew Kerr - Thursday, February 6, 2014
Sorry, Weather Channel. We are wasting perfectly good Roman mythological names ...
- Maximize Your Media Dollars In 2014
Marketing Daily, Mike Molnar - Thursday, February 6, 2014
Do you feel your digital campaigns are more about reach and fa ...