Tag results for "commentary" for February 2014
  • What's Meaning When You Can Have Experience?
    Joseph Campbell wrote that people who think they are searching for t ...
  • WhatsApp: It's The Real Thing
    When news broke that Facebook bought WhatsApp for $19 billion, I w ...
  • Progress On The Trade Body Front
    There are concerns among advertisers regarding the transparency and visibility around t ...
  • Ramp Up Your Content Game
    Before the Olympics fade from your memories, I want to call yo ...
  • Gaming Oscar Night Buzz
    The rules of engagement for a social night of Hollywood excitement. ...
  • What Are You Streaming?
    Today, the DVR is stronger than ever - a continually growing presen ...
  • Ubiquity Of Data Changes Everything
    It's about ever-present data that can be generated from almost any acti ...
  • Nudging Consumers To Eat Healthier
    It's not news that there's a health crisis in America. According ...
  • There Is No "Problem" With TV News...Only Opportunity
    Television news often seems to adhere to a playbook created in t ...
  • WhatsApp Buy's Marketing Impact
    Imagine sending a group message to people to let them to kn ...
  • NBC@Sochi: Learning to Crawl?
    NBCU paid $775 million for the rights to broadcast the Sochi Olympic ...
  • Warp Speed, Data
    Big Data is the best thing to ever happen to advertising. ...
  • Never-ending, Always-growing Story
    Everyone talks about big data and that it is all so importa ...
  • WhatsApp Buy Is Brilliant Or Crazy, Probably
    Facebook's hugely expensive acquisition of WhatsApp is inspired. And risky. And probab ...
  • A Road Map For Improving Measurement Of Online Sales Return
    Advertisers are demanding greater accountability. They are looking for data points th ...
  • Keep Readers Foremost In Mind
    How many times have you heard media owners and commentators tell y ...
  • Expertise In Generalism
    As the world changes ever faster, and the challenge of connecting doze ...
  • Our Most Underused Resource: Intuition
    Strong marketing is a combination of having a great idea, doing t ...
  • The Definition Of An Ad Impression
    The most common unit of measurement in digital advertising is the impressio ...
  • Showrooms Replace Stores: Shopping Circa 2015
    Showrooms work great for electronics, clothing and furniture stores. With faster mobi ...
  • 3 Legal Trends That Will Impact Advertisers in 2014
    Just as advertising reflects the world around us, the legal issues present ...
  • Miles Knows Marketing
    This week I watched a video of a presentation at Harvard ...
  • Digital Sector Needs Better Definition
    Sadly, the digital marketing world has failed to market itself very we ...
  • What's In A Name?
    People tend to think naming is magic, that the "right name" ...
  • Brand Management Re-imagined
    Considering the hundreds of brand websites, social media accounts, email lists, mobi ...
  • The Rise Of The Meta-Ad
    I know it's an effective online component of a TV campaign th ...
  • The Age Of Redefinition
    The process of redefinition allows us to reevaluate our core values wi ...
  • London's Start-up Scene Is Thriving
    "London is on top of its game," says Joanna Shields, CEO ...
  • Let's Brand The Weather
    Sorry, Weather Channel. We are wasting perfectly good Roman mythological names ...
  • Maximize Your Media Dollars In 2014
    Do you feel your digital campaigns are more about reach and fa ...