- Happy 20th Birthday, Banner Ads. Now, Please, Retire
Marketing Daily, Mike Proulx - Friday, October 31, 2014
The first banner ad was from AT&T and simply read, "Have y ...
- Marketing As Open-Mike Night
Marketing Daily, Karl Greenberg - Friday, October 31, 2014
There's a lot in common between what a comedian does and wh ...
- The Post-Fragmentation Marketing World
MediaDailyNews, Tom Goodwin - Friday, October 31, 2014
Advertising is a $300 billion-a-year global industry that's working for nobody ...
- Are We Going To Talk About It, Or Are We Going To Do It?
Marketing Daily, Craig Benner - Thursday, October 30, 2014
How do we better align this ever-changing digital media world with h ...
- Review: "Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising"
MediaDailyNews, Maya Abulashvili - Thursday, October 30, 2014
For those traditional old-school Mad Men who haven't heard of "growth hacking ...
- Can Wireless Carriers Stake Claim To "Internet of Things?"
Mobile Marketing Daily, Pam McGill, Greg Mishkin - Wednesday, October 29, 2014
The new question is whether these companies can make the next evoluti ...
- From Indifference To Intent: The Engagement Scale
Marketing Daily, Paolo Gaudiano - Tuesday, October 28, 2014
I propose that a key to success is to focus on t ...
- Why The Emotional Layers Of 'Gone Girl' Are So Darn Good
Marketing Daily, Kirk Olson - Friday, October 24, 2014
For the price of admission, tap into a full spectrum of hum ...
- When Is An Ad Featuring A Celebrity Expensive Product Placement?
Marketing Daily, Karl Greenberg - Friday, October 24, 2014
I have been talking about the Matthew McConaughey ads for Lincoln Mot ...
- Band With A Brand
Marketing Daily, Ryan Gilpatrick - Thursday, October 23, 2014
By adding U2's new album, "Songs of Innocence," to over 30 milli ...
- When People 'Buy' For The 'Wrong' Reason
Marketing Daily, Tom Denari - Wednesday, October 22, 2014
As much as we hate to admit it, we humans are motivat ...
- 5 Revolutions That Will Shape The Future Of Marketing
Marketing Daily, Owen Shapiro - Tuesday, October 21, 2014
Looking ahead, there are several horizon-level revolutions I think everyone in marketi ...
- Mobile App Publishers Make A Move For TV
MediaDailyNews, Christian Henschel - Friday, October 17, 2014
As technology advances rapidly in the mobile sphere, we'll see more tailore ...
- The Problem With Labeling A Market As Millennials
Marketing Daily, Jeff Weidauer - Thursday, October 16, 2014
There is no possible way that 80 million people, born across ...
- Let's Drop The Words Digital And Social
MediaDailyNews, Tom Goodwin - Tuesday, October 14, 2014
Digital remains one of the most powerful and pervasive words in marketi ...
- Programmatic Is Human Algorithm
Marketing Daily, Karl Greenberg - Friday, October 3, 2014
I understand programmatic buying about as well as I get the speci ...
- Building An Authentic Brand That People Believe In
Marketing Daily, Shawn Parr - Thursday, October 2, 2014
When people hear the word Zippo, most have immediate brand recognition. I ...
- Measuring Consumer Engagement: A Great Concept That Has Never Been Tried
MediaDailyNews, Mike Donahue - Wednesday, October 1, 2014
What does it take to get a consumer to engage with th ...