- Google Glass And Market Research: A Cautionary Tale
Marketing Daily, Collin Sebastian - Thursday, February 26, 2015
Why is Google Glass currently serving as Exhibit A on how spectacular ...
- How Advertisers Can Lead the Fight Against Digital Piracy
MediaDailyNews, John Montgomery - Thursday, February 26, 2015
For marketers, our brands are our most valuable possessions. Most advertisers wou ...
- Six Signs We're In The Postdigital Age Of Advertising
Online Spin, Tom Goodwin - Thursday, February 26, 2015
One day, advertising will enter a "postdigital age," when the concept a ...
- Tips For Increasing Organic Social Reach In 2015
Social Media & Marketing Daily, Nanxi Liu - Wednesday, February 25, 2015
One in six business owners believe that primary revenue is linked direct ...
- Lovin' McDonald's Back To Health
Marketing Daily, Ralph Blessing - Tuesday, February 24, 2015
Changing leadership, simplifying its menu operations, and ramping up the "lovin" m ...
- Avoid Social-Media Disasters During Award Season
Social Media & Marketing Daily, Erin Styles - Monday, February 23, 2015
Award season is upon us, and along with all the glitz a ...
- A Tale Of Two Shacks
Marketing Daily, Peter Hubbell - Friday, February 20, 2015
It was the best of burgers, it was the worst of gadge ...
- Family 2.0: A New Paradigm For Brands
Marketing Daily, Molka Fendri - Thursday, February 19, 2015
"I am at that awkward age where half my friends are getti ...
- 4 Essential Questions For Your 2015 Social Strategy
Social Media & Marketing Daily, Jenna Woodul - Wednesday, February 18, 2015
Many practitioners have been confused into thinking that social media is ...
- Engagement Really Is THAT Simple
Marketing Daily, Katy Keim - Monday, February 16, 2015
A few lessons learned from "The Tonight Show With Jimmy Fallon." ...
- 4 Reasons RadioShack Crashed (And How It Could Have Been Avoided)
Marketing Daily, Ken Hein - Friday, February 13, 2015
RadioShack is the brand equivalent of a car caught in a ski ...
- Brands Can Be Funny, Maybe, With Practice, Courage And Help
Marketing Daily, Karl Greenberg - Friday, February 13, 2015
Humor is the new jingle the way Xanax will soon be t ...
- Let's Rethink How Advertising Works
Marketing Daily, Brad Fay - Thursday, February 12, 2015
The single most important factor in the success of an advertisement ...
- It's A Mobile World
Mobile Insider, Andy Lombard - Thursday, February 12, 2015
With the rise of mobile engagement increasing at a remarkably rapid rat ...
- TV News Doldrums? How About A Little Fictional Help
TV Watch, Wayne Friedman - Monday, February 9, 2015
Turner Broadcasting's HLN -- which was looking for a brand shift ...
- Looking For Apple To Solve The 'TV Experience Sucks' Problem
TV Watch, Wayne Friedman - Friday, February 6, 2015
Apple TV -- the streaming device that works to connect the intern ...
- In The Era Of Gonzo Marketing, Brand Voice Is King
Marketing Daily, Tom O'Keefe - Thursday, February 5, 2015
Every day we read about another brand, company or even sports te ...
- 10 Lessons Retailers Can Learn From Amazon's Playbook
Marketing Daily, Brett Bair - Thursday, February 5, 2015
There are basic fundamentals at play that have not only laid ...
- Are SVODs Netflix, Amazon To Blame For Cable TV Viewing Declines?
TV Watch, Wayne Friedman - Thursday, February 5, 2015
Is subscription video on demand viewing eating into linear TV viewing? Anoth ...
- What Comcast's Newest Exec Needs To Know
Marketing Daily, Deirdre Clarke - Tuesday, February 3, 2015
Many people are waiting to see how Charlie Herrin will improve Comcast ...
- Social Media Capitulates; The Boss Is Back On Top
Marketing Daily, Daniel DiGriz - Tuesday, February 3, 2015
The wrestling match is over. The social media revolution has come a ...
- Beyond The Noise: Be Informed By Social Context To Build A Better Brand
Marketing Daily, Elaine Feeney - Monday, February 2, 2015
It's critical for a brand to quickly understand the context of t ...