- Why Brands Will Pay Attention To Twitter's Periscope Over Meerkat
Marketing Daily, Mike Proulx - Tuesday, March 31, 2015
Twitter, as a company, has an inherent infrastructure and ecosystem already ...
- Beacons And The State Of Hyperlocal At SXSW
Marketing Daily, Katy Keim - Monday, March 30, 2015
Are they a precursor to next-generation digital experiences or just a te ...
- Beg, Borrow And Steal, Just Don't Hoard Those Ideas
Marketing Daily, Karl Greenberg - Friday, March 27, 2015
All advertising is now designed like a nicotine patch, with creative bui ...
- Why Will Ferrell's Spring Training Stunt Was A Grand Slam For Baseball
Marketing Daily, James G. Brooks, Jr. - Thursday, March 26, 2015
Announcing legend John Madden criticized the display for its "lack of respect ...
- Tasty Vs. Tasteless: Does Sex Sell?
Marketing Daily, Sean Scott, Dustin Simon - Thursday, March 26, 2015
When Carl's Jr. (and sister brand Hardee's) launches a new ad, peop ...
- The Truth About Location-Based Mobile Advertising
Mobile Insider, Tim Jenkins - Thursday, March 26, 2015
Targeting by location alone does not negate the need for audience targetin ...
- Lessons To Take Away From Success Of 'Empire'
MediaDailyNews, Steve Sternberg - Wednesday, March 25, 2015
The success of Fox's new drama, "Empire," has rightfully attracted much prai ...
- 'Mad Men': Remembering The Good Old Days
MediaDailyNews, Steve Sternberg - Wednesday, March 25, 2015
The final seven episodes of Season 7 of "Mad Men" begin ...
- Organizational Engagement - It's For The Customer
Marketing Daily, Emilie Kroner - Tuesday, March 24, 2015
It's ironic: In the age of personalization, have we lost our abili ...
- 8 Trends From SXSW
MediaDailyNews, Tom Goodwin - Tuesday, March 24, 2015
Once a focal point of the digital design industry, SXSW has gro ...
- Online Sellers, Make It Fast, Let Me Return It Free, And Make It Virtually Realistic
Marketing Daily, Karl Greenberg - Monday, March 23, 2015
According to the study, three-quarters of consumers would be happy to spe ...
- 3 Ways To Measure Your Return On Advertising Dollars, And What Works Best
Marketing Daily, Todd Crawford - Thursday, March 19, 2015
Sounds great, right? Well, the catch is that there are a f ...
- Reclaiming The Value Of Viewability
MediaDailyNews, Mark Yackanich - Thursday, March 19, 2015
At its heart, the viewability problem online stems from the structure ...
- Dropping The Digital F-bomb
Marketing Daily, Will Hodges - Wednesday, March 18, 2015
"The Internet is free" is the greatest lie of our time. Hustl ...
- Calling Advertising Dead Is Dead
Marketing Daily, Lyndsey Corona - Tuesday, March 17, 2015
I've always found the propensity to hate on advertising interesting, especially wh ...
- Royal Maneuvers
TV Watch, Fern Siegel - Monday, March 16, 2015
Everyone is getting into the original content game, including E! network. "T ...
- Smartwatches And The March Of Time
Marketing Daily, Karl Greenberg - Friday, March 13, 2015
Timekeeping and calendar devices, whether buried under lianas somewhere in Meso-America ...
- Capital One Puts Money Where Its Mouth Is With Tech Scholarships
Marketing Daily, Karl Greenberg - Friday, March 6, 2015
The lack of diversity at tech companies, and the concomitant dearth ...
- Listen Up Networks and Marketers: I'm Not My Father
MediaDailyNews, Steve Sternberg - Tuesday, March 3, 2015
Most media and marketing executives, however, now see me as though I ...
- Mr. Spock And Us
MediaDailyNews, Gary Holmes - Monday, March 2, 2015
When I saw that Leonard Nimoy had died, I thought, oh, bo ...