- Callaway Golf Launches Social LinkedIn Program
Marketing Daily, Karl Greenberg - Thursday, April 25, 2013
Callaway Golf Company launched a social media networking campaign on Thursday ...
- Global Ad Spend Rises, Entertainment, Telecommunications Categories See Uptick
MediaDailyNews, Wayne Friedman - Thursday, April 25, 2013
Global ad spending improved moderately in 2012 with telecommunications, consumer goods a ...
- Marketing Evolution: Moving From Text To Images
Online Media Daily, Apu Gupta - Monday, April 22, 2013
Between Facebook and Instagram alone, consumers are generating nearly 2.5 billion imag ...
- CPG Ad Revs Show Uptick, But Lag Other Verticals
Online Media Daily, Mark Walsh - Tuesday, April 16, 2013
Consumer goods advertisers are typically considered more conservative than those in oth ...
- TiVo Adds Nielsen Data To Measurement System
MediaDailyNews, David Goetzl - Tuesday, April 9, 2013
TiVo's audience measurement unit TRA has a deal to begin using Niels ...
- Multicultural Consumers Wield $1.3 Trillion In Consumer Spending Power
MediaDailyNews, Erik Sass - Friday, April 5, 2013
The total consumer spending power of the U.S. multicultural market -- meani ...
- Publishers Clearing House Ups Sweepstakes Appeal, Via Facebook Superfans
Online Media Daily, Laurie Sullivan - Thursday, April 4, 2013
Publishers Clearing House has revamped its Facebook Superfan program, adding video a ...