- Advertisers: Parents Focus On Basics, Not Tech Items
MediaDailyNews, Steve McClellan - Wednesday, August 31, 2011
Research from Publicis Groupe's MediaVest shows that parents are much more focus ...
- Levin: Branded Entertainment Key To Viewer Engagement
MediaDailyNews, Wayne Friedman - Friday, August 26, 2011
Branded entertainment media deals have been in a lull recently. But b ...
- Wanted: Retailers Making Emotional Connections to Consumers
Research Brief, Jack Loechner - Monday, August 29, 2011
New data released by Motista suggests that retailers should look beyond t ...
- Initiative To Marketers: Wake Up, Optimize Brand Content Online
Online Media Daily, Steve McClellan - Friday, August 19, 2011
More than 40% of customers now say they will not buy ...
- Ticket Sites Drive Summer Online Sales, Back-To-School Sees Early Jump
Online Media Daily, Gavin O'Malley - Friday, August 19, 2011
Ticket sites were among the fastest-growing on the Web in July, wi ...
- The Mediation Is The Message: WPP's Kantar, TRA To Enter Arbitration
MediaDailyNews, Steve McClellan - Wednesday, August 17, 2011
WPP's Kantar Media and TRA will sit down for their first mediati ...
- TRA Patent Ensures Consumer Privacy
MediaDailyNews, David Goetzl - Tuesday, August 16, 2011
TRA, the measurement company looking to offer a single-source product to ser ...
- U.S. Consumers To Spend More For 3DTV Than HDTV
MediaDailyNews, Wayne Friedman - Monday, August 15, 2011
U.S. consumers looking to buy a 3DTV during the next year pl ...
- Charter Refreshes Brand, Targets Lower-Income Customers
MediaDailyNews, David Goetzl - Tuesday, August 2, 2011
As cable operators Comcast and Cablevision dramatically re-branded their services, the he ...
- Spending Restraint Is The Back-To-School Spending Byword
Research Brief, Jack Loechner - Wednesday, August 3, 2011
According to NRF's 2011 Back-to-School survey, conducted by BIGresearch, parents this ye ...