- DMA Says Complaints Show Confusion About Ad Targeting
Online Media Daily, Wendy Davis - Wednesday, July 31, 2013
Consumers don't accurately distinguish between behaviorally targeted ads and other types ...
- Consumers Unaware Of Spending More
Marketing Daily, Tanya Gazdik - Tuesday, July 30, 2013
Consumer spending has increased across all evaluated categories, although consumers believe t ...
- NAB, CEA Spar Over TV Viewing Stats
MediaDailyNews, David Goetzl - Tuesday, July 30, 2013
The National Association of Broadcasters reacted angrily Tuesday to a trade group ...
- Ground Your Innovation Strategy In The Shopper
Marketing Daily, - Tuesday, July 30, 2013
Threading shopper insights throughout the NPD process enables manufacturers to optimize the ...
- DAA Releases Self-Regulatory Guidance For Mobile
Marketing Daily, Karl Greenberg - Wednesday, July 24, 2013
Mobile devices give marketers a world of new opportunities for location, real-tim ...
- Mobile Triggers Early Searches For Back-to-School Sales
Online Media Daily, Laurie Sullivan - Wednesday, July 24, 2013
Consumers got an early start shopping for back-to-school stuff this year looki ...
- Seniors Making Their Digital Mark
Online Media Daily, Gavin O'Malley - Tuesday, July 23, 2013
New research shows that Americans over the age of 50 are increasing ...
- A Third Of U.S. Shoppers Showroom, Buy From Online Retailers While In Stores
Online Media Daily, Mark Walsh - Tuesday, July 23, 2013
More than half (58%) of smartphone owners, or a third of a ...
- What Marketers Can Learn From The NSA Debacle
Marketing Daily, Michael Caccavale - Tuesday, July 23, 2013
Respecting privacy and creating personalized experiences don't have to be mutually exclusiv ...
- Rubbermaid Launches New LunchBlox
Marketing Daily, Karl Greenberg - Monday, July 22, 2013
Rubbermaid is expanding its LunchBlox line with Lunchbox for Kids reusable fo ...
- Consumers Make Gut-Based Financial Decisions
Marketing Daily, Tanya Gazdik - Wednesday, July 17, 2013
A paper that appears in the June 2013 issue of the Americ ...
- 42% Of Consumers Don't Notice Retargeting
Real-Time Daily, Tyler Loechner - Thursday, July 18, 2013
Ever wondered how consumers feel about retargeting? Adroit Digital teamed up wi ...
- CPG Companies Accelerate Digital Direct
Research Brief, Jack Loechner - Friday, July 12, 2013
Despite the overall slowing of net sales growth rates in 2012, foo ...
- Dopamine or Serotonin, Millennials or Boomers
Research Brief, Jack Loechner - Thursday, July 11, 2013
According to a new Nielsen study, Boomers and Millennials exhibit vastly differe ...
- Viewers Don't Like Technologies That Track Them Watching TV
MediaDailyNews, Wayne Friedman - Monday, July 8, 2013
Consumers are uncomfortable with new technologies, where a camera or a sensi ...