- "eat mor chikn" Only Making Slight Dent
Research Brief, Jack Loechner - Friday, January 31, 2014
New research from Mintel shows that 39% of beef and other r ...
- Millennials Pushing Marketers to Rethink
Research Brief, Jack Loechner - Tuesday, January 28, 2014
Boston Consulting Group (BCG) research, reported by Christine Barton, Lara Koslow a ...
- Sorrell: 'Opt-out' Is No Longer An Acceptable Data Strategy
MAD, Steve McClellan - Thursday, January 23, 2014
Writing in The World Post, Sorrell said marketers have to embrace "opt-i ...
- Not Feeling The Love: Mindshare Reports Brand Loyalty Decline
MAD, Steve McClellan - Thursday, January 23, 2014
Technology could be part of the problem, according to Mindshare's "Culture Vultur ...
- Auto Shoppers Tune Into Digital Pitches
Marketing Daily, Karl Greenberg - Monday, January 13, 2014
The IAB's "Digital Influence on Auto Intenders" study finds that 21% ...
- BrandIndex: Amazon Was '13's Best-Perceived Brand
Marketing Daily, Karlene Lukovitz - Monday, January 13, 2014
Amazon had an average 2013 Buzz score of 30.6. Ford won 2013 ...
- Mobile Shopping Being Driven By Forward-Leaning 18%
Mobile Insider, Steve Smith - Tuesday, January 14, 2014
About a fifth of shoppers occupy a core of heavily mobile, digital ...
- Microsoft Trumps Apple As Most Trusted Brand
Marketing Daily, Laurie Sullivan - Monday, January 6, 2014
A Forrester Research study released Monday suggests that Microsoft's innovative consumer technolo ...
- Consumers Using Multiple Channels To Make Purchases Are More Satisfied
Marketing Daily, Laurie Sullivan - Tuesday, January 7, 2014
Customer satisfaction is one way to predict the likelihood that a consum ...
- Amazon Opposes Actress' Bid To Revive Privacy Lawsuit
Online Media Daily, Wendy Davis - Monday, January 6, 2014
Amazon is asking an appellate court to uphold a decision clearing t ...
- The Influencer Conundrum -- Who Do You Choose?
Marketing Daily, Susan Frech - Monday, January 6, 2014
As marketers, rather than viewing the term "influencer" as one narrow definitio ...
- Despite Social Nets, People Focus On Small, Intimate Connections
Real-Time Daily, Gavin O'Malley - Monday, January 6, 2014
From consumers' collective mobile fixation to social networks that specialize in everythi ...
- Segmenting Is For The Drones
Marketing Daily, Michael Caccavale - Thursday, January 2, 2014
It was the Sunday before Cyber Monday -- a day in whi ...